Ms. Dewey
Type of site | Search engine |
---|---|
Owner | Microsoft |
Created by | McCann-Erickson San Francisco, Sausage Films and EVB |
URL | msdewey |
Commercial | No |
Registration | No |
Current status | Inactive |
Ms. Deweywas aweb search enginebyMicrosoft,first unveiled in October 2006. Ms. Dewey was anAdobe Flash–based experimental interface forLive Search,where the eponymous Ms. Dewey, played by actressJanina Gavankar,acted as an interactive search assistant for the user's inquiries. Ms. Dewey notably would audibly comment on searched keywords, and she would also perform a variety of random actions when idle, including taking props out from behind her desk. Furthermore, a cityscape featured behind Ms. Dewey would appear to change depending on the time of day.
Ms. Dewey was developed by advertising agencyMcCann-Ericksonand digital content marketing firm EVBSan Francisco.Gavankar's responses, consisting of 600 different video clips, were recorded over the course of three days.[1][2][3][4]
Ms. Dewey became inactive in January 2009.
See also
[edit]References
[edit]- ^Cole, Sean (2006-12-13)."Spending time with Ms. Dewey".Marketplace.American Public Media. Archived fromthe originalon 2007-01-02.Retrieved2006-12-14.
- ^Kirkpatrick, David (December 11, 2006). "Rich Geeks in Paradise", pp 26–28.FORTUNE.
- ^Personal websitehttp:// janinagavankar
- ^Miriam E. Sweeney (2013)."Not just a pretty (inter)face: A critical analysis of Microsoft's 'Ms. Dewey'"(PDF).University of Illinois.Archived fromthe original(PDF)on 2020-08-02.Retrieved2017-11-27.
As one of my co-workers typed in different words and phrases, the "Ms. Dewey" character (pre-recorded film footage of actress, Janina Gavankar) engages in flirtatious banter, sometimes becoming irritated or condescending if too much time passes before entering a search term: "Hellloooo... type something here!"