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Much (TV channel)

Coordinates:43°38′59″N79°23′26″W/ 43.64972°N 79.39056°W/43.64972; -79.39056
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Much
CountryCanada
Broadcast areaNationwide
Programming
Picture format1080iHDTV
(downscaled toletterboxed480ifor theSDTVfeed)
Ownership
OwnerBCE Inc.
ParentBell Media
Sister channelsCTV Comedy Channel
MTV
History
LaunchedAugust 31, 1984;39 years ago(1984-08-31)
Former namesMuchMusic
(1984–2013; 2021–present)
Links
WebsiteMuch

Muchis aCanadianEnglish languagediscretionaryspecialty channelowned byBCE Inc.through itsBell Mediasubsidiary that airs programming aimed at teenagers and young adults. Prior to 2013, the channel was officially known asMuchMusic,though "Much" has been the branding most commonly seen on-air since 1997.

MuchMusic launched on August 31, 1984, under the ownership ofCHUM Limited,and was originally focused onmusicprogramming, including blocks ofmusic videosand original series focusing on Canadian musicians. In the years since its acquisition by Bell, Much has cancelled the majority of its music programming due to budget and staffing cuts. The TV channel was officially renamed "Much" in 2013 in reflection of its decreasing reliance on music-related programming.

Since 2021, the "MuchMusic" branding has been used exclusively for its digital media network, which operates in parallel with the linear "Much" TV channel.

History[edit]

Under CHUM (1984–2006)[edit]

MuchMusic was licensed on April 2, 1984, by theCanadian Radio-television and Telecommunications Commission(CRTC) toCHUM Limited.It had faced competition from two other proposed services. One of them,CMTV Canadian Music Television,was deemed not to have sufficient financial resources. The third applicant was Rogers Radio Broadcasting. The CRTC believed that the Canadian market could only support one music video service and CHUM's proposal was chosen because of various commitments it had made and the company's expertise in music programming.[1]The station was initially patterned onCity Limits,an overnight weekend rock music show which had aired on sister stationCITY-TVsince 1983.[2]

TheMuchMusic World Headquartersis located on299 Queen Street WestinDowntown Toronto,as seen in April 2005.

Shortly thereafter, MuchMusic was launched on August 31, 1984, as one of the first Canadian cable specialty channels. It was headed by the channel's foundersJohn MartinandMoses Znaimer.The first video played on MuchMusic was "an early music-to-film synchronization short from the 1920s which featuredEubie Blakeperforming Snappy Songs. "The first video made specifically for television air play wasRush's "The Enemy Within".[3][4]MuchMusic's slogan, and on-air advertising, was "The Nation's Music Station".

Making use of CHUM's facilities and production teams, the channel produced many specialty musical and variety shows, including the long-running dance showElectric Circusand the late 1980s game showTest Pattern,and Citytv shows such asCity Limits,The Power Hour,The MuchMusic SpotlightandThe New Musicalso became integral parts of the MuchMusic schedule.

The channel's format consisted primarily of an eight-hour daily block which mixed scheduled shows with VJ-hosted general "videoflow", which would then be repeated two more times to fill the 24-hour schedule. Some variance from this model was seen with the late-night showsCity LimitsandToo Much 4 Much(a show that featured panel discussions surrounding controversial music videos that the channel had refused to air in regular rotation),[5]and live specials such asIntimate and Interactive.

For the first few years of the channel, it was classified as apay televisionservice and was therefore offered largely in bundles along with other pay-stations such asFirst ChoiceandTSN,and would occasionally offer free preview weekends for non-subscribers. The subscriber count was at 500,000 customers by December 1984. In December 1987, MuchMusic received permission from the CRTC to move to basic cable lineups beginning on September 1, 1988; in the interim cable operators could offer the channel as anegative-optionexpanded basic channel.[6][7]

A US version of MuchMusic, originally known as "MuchMusic USA", was launched in the U.S. on July 1, 1994, through a partnership withRainbow Media.The network was largely a simulcast of the Canadian version with U.S. advertising and acquired programs. The network would go into its own direction over time, eventually rebranding asFusein 2003.[8]

In 1995, the annual Canadian Music Video Awards were renamed to the "MuchMusic Video Awards"(presently known as the"iHeartRadioMMVAs "as of 2018). Since 1996, the ceremonies have been held outside the formerly-named" MuchMusic Headquarters "on299 Queen Street West,the present-day main offices forBell Media's speciality channels.[9][10]

In 2002, MuchMusic introduced promos that consisted of one of twelve images of a VJ posing in front of the network's logo, lasting for only 1/60th of a second each. The "quickies" were recognized with aGuinness World Recordfor the world's shortest television commercial.[11]

Under Bell (2006–present)[edit]

In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimatedCA$1.7 billion,including MuchMusic. The sale was subject to CRTC approval and was approved in June 2007, with the transaction completed on June 22, 2007, while theCitytvstations were sold toRogers Mediain the same year. Since then, MuchMusic has aired a vast number of non-music related shows, mainlyteen dramasandreality shows.

In 2010, the CRTC rejected a request by CTVglobemedia to reduce the percentage of music video programming that the channel shows from 50 to 25 percent. CTV's second request to the CRTC to reduce and reposition its Canadian programming was also denied. For the reasoning behind these requests, CTV explained that "music videos no longer distinguish the service as they are readily available through other sources." This was met with mixed reaction by music fans and drew the ire of notable artists.[12][13][14][15]

Much HD logo

On June 1, 2011, MuchMusic launched itshigh definitionsimulcast feed.[16]

Beginning in September 2013, the channel would air morecomedyprogramming targeting young adult men during the late afternoon and primetime hours, much of it moved fromThe Comedy Network.Such shows includedComedy Centralseries (such asSouth Park,Tosh.0andThe Jeselnik Offensive), reruns ofThe SimpsonsandThe Cleveland Show,as well asLate Night with Jimmy FallonandConan.[17][18]These changes came when Comedy's request for licence amendments to reduce requirements for Canadian content and increase the amount of animated programming it could air was denied.[19][20]Around the same time, the channel officially shortened its name to "Much"; while the "Much" shorthand had historically been used as part of its branding, the channel had still used "MuchMusic" as its main branding.

Most of the channel's previous non-music programming, such asPretty Little LiarsandDegrassi,moved to sister channelsM3(formerly MuchMoreMusic and MuchMore) andMTVrespectively.[21]At the same time the channel cut back further on original music-related programming apart fromVideo on Trial,The Wedge,countdowns, and other non-hosted blocks of music videos, withNew.Music.Live.confirmed to have been cancelled and the likes ofRapCityno longer appearing on Much's schedule. By the summer of 2014, amidst production and staffing cutbacks, theCountdownwent on hiatus and Much's remaining original shows, including a revampedVideo on Trial,were cancelled.[22]

Meanwhile, in August, Much celebrated its 30th anniversary.[23]A half-hour anniversary special,30 Years of Much,aired on August 30, 2014, and was preceded by a full-day countdown ofThe 100 Greatest Videos Ever.[24]Repeats of both the special and the countdown aired throughout the Labour Day weekend. On September 27, 2014, theCountdownreturned with a revamped format.[25]

On April 1, 2015, Much announced the launch of Much Digital Studios (later renamed Much Studios), a production unit andYouTubemulti-channel network.The network features content catered towards Much's demographic of 12-34s, and would also be integrated into their on-air programming.[26]Such content includes theMike On Muchpodcast,hosted by Mike Veerman, co-produced byArkellslead singerMax Kerman,and featuring segments led by Shane Cunningham. The podcast eventually spawned the spin-off seriesMuch Studios presents "Mike on Much in Conversation With...",which premiered in 2018 on sibling serviceCrave.[27]

On August 12, 2016, Bell Media soldMuchLoud,MuchRetro,MuchVibeandJuiceboxtoStingray Digital.[28]On September 1, 2016, M3 was shut down and replaced byGusto,a cooking and lifestyle-oriented TV network that Bell Media acquired, after the original Gusto TV closed in March 2016.

In late 2017, Much further cut back on music programming, reducing its music blocks to the morning hours and removing theMuch Countdownfrom its schedule.MuchFACTwas also discontinued, as a result of the CRTC having dropped the requirement for Much to fund it.[29][30]On October 11, 2017, Much premieredSides*,a new talk show which discusses youth issues; it was streamed live onTwitteron weekdays, and a weekly highlight show aired on the Much channel.[31]In November 2017, Much began to air a Friday-night block known asIcons,which featured airings of music documentaries.[32]

In 2019, the daytimePlaylistblock of music videos was discontinued and replaced with library programming, citing decreased interest and viewership.[33]In addition, that year'sMMVAs,which were moved to August the previous year, were delayed due to scheduling conflicts with the2019 MTV Video Music Awards.[34][35]TheMuch Retro Lunchblock remained the only regularly-scheduled music video programming on the channel, with the network citing its popularity among youth as a factor.[33]

2021–present[edit]

On June 10, 2021, it was announced that the "MuchMusic" name would be revived for a new "digital-first" network to launch on July 7 in-partnership withTikTok.The network would feature new "creator-driven content", including revivals of old Much programming. Meanwhile, the linear TV channel would continue with its current format and programming under the "Much" brand.[36]

The channel's early history was chronicled in a 2023 documentary film by Sean Menard, titled299 Queen Street West.[37]The film premiered atSXSW2023, and was acquired by Crave to premiere in January 2024.[38]

Programming[edit]

Second Much logo used from 1993 to 1997. This symbol was first introduced in 1992
Third Much logo used from 1997 to 2011. This logo was used by MuchMusic in Latin America in 2007 until its closure in 2024.
First version of Much's current logo, used from April 1, 2011, to September 2013. The black and white print version was used as an alternate logo until 2013

Much's main programming includes original series from Comedy Central (select shows not seen onCTV Comedy Channel) and other acquired comedies, reality shows, broadcasts of feature films, encores of shows seen on sibling networks, and reruns of other shows sourced from Bell Media's program libraries to fulfilCanadian contentrequirements.

The network's music programming previously consisted of music video blocks seen on weekdays and the annual MuchMusic Video Awards (MMVAs), of which most of its ceremonies had been held outside the network's headquarters on 299 Queen Street West duringFather's Dayweekend from 2002 to 2017. The network also produced and aired several original series, both in-house productions (such as theMuchMusic Countdown,Video on Trial,andThe Wedge) and scripted series (such asThe L.A. Complexand seasons 9–13 ofDegrassi: The Next Generation,after its move fromCTVin 2010).

Relationship with MTV[edit]

Since its inception, Much has aired numerous programs acquired fromMTV.Beginning in 1994, MTV's then-parent companyViacomwould attempt to launch localized versions of the network through other partners;Craig Mediafirst launchedMTV Canadaand MTV2 Canada asdigital cablenetworks in 2001. Due to CRTC genre protection rules, MTV Canada was forbidden from unduly competing with existing analog channels, such as MuchMusic, and its license henceforth restricted the channel to only devoting 10% of its weekly programming to "music video clips".[citation needed]

CHUM filed a complaint with the CRTC over MTV Canada in early-2002, alleging that 60% of the schedule contained music video programming. CHUM also alleged that the licensing deal with MTV was a "bait and switch" to encroach upon MuchMusic's protected format, rather than deliver the broadly teen-based channel it had promised in the licensing process.[39]Craig disputed the allegations as inaccurate, arguing that CHUM had incorrectly classified any programming "that has some connection to the general topic of music or music videos" (CRTC category 8a, "Music and dance other than music video programs or clips" ), as counting as CRTC category 8b "music video clips" programming for the purposes of the complaint, and that it only aired two hours of purely music video-based programming per-day (accounting for 8% of weekly programming). Upon analysis of MTV Canada's programming, the CRTC ruled that music videos played within a category 8a program still counted as music video programming for the purposes of this limit, and found the network in violation of its licence for this and failure to deliver the broadly teen-based service it promised.[39][40]CHUM would later acquire Craig Media and both MTV-branded channels were re-launched in June 2005; with MTV becoming a youth entertainment channel called Razer, and MTV2 becoming an interactive channel called PunchMuch.[41][42]

In 2006, Viacom would partner withCTVglobemediato relaunch TalkTV as a new Canadian incarnation of MTV. The agreement also gave the company rights to air MTV programming on other sibling outlets.[43][44]

Affiliated channels[edit]

With the success of MuchMusic, several spinoff channels have been launched within Canada and around the world, including

Former[edit]

  • MusiquePlus:Launched in 1986, it was developed as aCanadian Frenchlanguage version of MuchMusic. In September 2008, new ownerAstral Mediaseparated the channel from the network and introduced a new logo. In August 2019, new ownerV Media Grouprelaunched the channel as Elle Fictions with a female-focused programming lineup.
  • MusiMax:A sister channel to MusiquePlus focused on adult contemporary music, and was developed as the French language version of MuchMoreMusic. In August 2016, new owner V Media Group rebranded the channel asMaxwith an entertainment-focused programming lineup.
  • PunchMuch: an all-requestmusic videoservice consisting of music videos from various genres.[45]On November 17, 2011, PunchMuch was replaced by Juicebox, a new music video channel aimed atpre-teens.Stingray Digitalrelaunched that channel asStingray Juiceboxin 2016.
  • M3:Originally known asMuchMoreMusic,this channel focused onadult contemporary,classic rock,classic hitsand even generally lighter music in addition to current pop-rock hits like its sister stations Much andMTV.In March 2009, it was relaunched asMuchMore.In 2013, it rebranded under theM3name, marketed as an entertainment-focused "superstation"and a separate brand. In September 2016, the channel was shut down and its broadcast licence was used to relaunchGustoon all service providers.
  • MuchLoud: Focuses onrock,modern rock,alternative,punkandmetal.In August 2016, new ownerStingray Digitalrelaunched the channel asStingray Loud.
  • MuchVibe: Focuses onurban musicsuch aship hop,R&B,andreggae.In August 2016, new ownerStingray Digitalrelaunched the channel asStingray Vibe.
  • MuchRetro: Focuses on music videos from the 1980s to the early 2000s. Originally known asMuchMoreRetro,a spinoff of what would be known as M3, the channel rebranded on November 1, 2013, aligning itself with the Much brand. In 2016, new ownerStingray Digitalrelaunched the channel asStingray Retro.

International[edit]

Current[edit]

  • MuchMusic Czech: Launched in 2006, available in theCzech Republic.Unlike its Canadian counterpart, it airs more music programming instead of comedy programming.

Past[edit]

  • MuchMusic Latin America: Launched in September 1992, originally available only inArgentina,[46]at the time of its closure distributed on several pay-TV operators in several Latin American countries. it was formerly owned byWarnerMedia Latin Americafrom 2019 to 2022.[47]It is now owned byWarner Bros. Discovery Latin Americaas of April 8, 2022. Unlike its Canadian counterpart, and much like it’s Czech counterpart, it aired more music programming instead of comedy programming. The channel closed down in Latin America on February 29, 2024, withGlitzandI.Sat,after which the channel space created in 1992 ceased to exist.[48]
  • MuchUSA:Launched in 1994. Licence to use MuchMusic name and content revoked, and renamedFusein 2003. A number of MuchMusic programs were broadcast on this channel in an agreement between the two networks, which share certain programs at times. These includedThe Wedge,Video on Trial(both Canadian, and an American version) as well as theMuchMusic Video Awards.
  • MuchMusic Brasil:Launched in 2000. The channel was aided by its Latin American counterpart and had limited terrestrial coverage during its brief existence.[49]Ceased broadcasting in 2001.
  • MuchMusic also had a programming block onMTV3inFinlandcalledJYRKI.

Much personalities[edit]

VJs (1984–2014)[edit]

Several individuals have served as MuchMusic's on-air hosts, or video jockeys ( "VJs" ). A number of notable Canadian and American television personalities either began their careers at MuchMusic or spent time there. Among these areJ.D. Robertswho, under the name John Roberts, is a national correspondent forFox News;Christopher Ward,a noted songwriter and producer who collaborated musically withMike Myerson theAustin Powersmovies;Sook-Yin Lee,now a notedCBC Radiohost and actress;Terry David Mulligan,a prolific film and TV character actor; actressAmanda Walsh;Erica Ehm,who became a noted songwriter after leaving Much; andGeorge Stroumboulopoulos,who became a television personality onCBC,U.S. networkCNNandSportsnet.

Former[edit]

Some of the former Much VJs have moved onto other opportunities within Bell Media's entertainment brands likeetalkandE!,but occasionally return for special Much events like the annualiHeartRadio Video Awards.

VJ Search[edit]

Every few years, when newvideo jockeyswere needed, Much ran a "VJ Search"to pick one new VJ to join the channel. They would usually visit cities across Canada and pick people who appear to show potential through their audition. In earlier years, the VJ Search was usually a two-part show, but in 2006 it evolved into its own reality series calledMuchMusic VJ Search.As a result of that series,Tim Deeganwas chosen as a VJ. It was followed in 2009 byVJ 2.0,where the winner Liz Trinnear was also picked to join the channel. The final search,Much VJ Search,which Chloe Wilde won in 2013.

Much Creators (2015–2021)[edit]

With the launch ofMuch Digital Studiosin April 2015, Much "Creators" were selected social media personalities, mostly established and emerging Canadian YouTubers.[50][51][52]The first ever Fan Fave Much Creator award was won byYouTwoTVduring the2017 iHeartRadio MMVAs.Much Creators was discontinued on July 7, 2021.

Former[edit]

  • Mila Victoria
  • SickickMusic
  • Ron Dias TV
  • AllegraLouise
  • AmandaRachlee
  • Letitia Kiu
  • Chelsi Madonna
  • SidePonyNation
  • Rosette Luve
  • Top 5 Unknowns
  • Jus Reign
  • 4YallEntertainment
  • Michael Rizzi
  • The Danocracy
  • Alayna Joy
  • YouTwoTV
  • ThatDudeMcFly
  • Karli Woods
  • Istiana Bestari
  • Wahlid Mohammad
  • Melissa Merk
  • Tasha Leelyn
  • Deejdesign
  • SneakerTalk
  • Jaclyn Forbes
  • Candace Leca
  • Karina V
  • RealisticallySaying
  • Zak Longo
  • Moving Mind Studio
  • Dylan Zhang
  • Fateh Doe
  • Bongo
  • Andrew Quo
  • Joey Kidney
  • Alex Duckworth
  • Naomi Leanage
  • Matt O'Brien
  • The Baker Twins
  • Camille Co
  • Bianca Harris
  • Tyler Shaw
  • Shane Cunningham
  • Dan Talevski
  • Rayn Magic
  • Laurier Lachance

See also[edit]

References[edit]

  1. ^"CRTC Decision 1984-338".Archivedfrom the original on April 6, 2015.RetrievedApril 15,2015.
  2. ^"TV stations start swinging to rock around the clock".The Globe and Mail,October 27, 1983.
  3. ^"About Us".MuchMusic.Archivedfrom the original on May 1, 2012.RetrievedOctober 18,2013.
  4. ^"Remembering MuchMusic's birth days".Toronto Star.Canadian Press.Archivedfrom the original on January 6, 2016.RetrievedOctober 31,2015.
  5. ^"Former Much Music VJ, record exec Denise Donlon to receive Juno's Walt Grealis award".National Post.January 25, 2018.Archivedfrom the original on August 16, 2023.RetrievedMarch 9,2019.
  6. ^Pegley, Kip (June 30, 2008).Coming to You Wherever You Are: MuchMusic, MTV, and Youth Identities.Wesleyan University Press.ISBN9780819568700.Archivedfrom the original on June 25, 2021.RetrievedNovember 18,2020.
  7. ^"MuchMusic looks back at its first 10 years".strategy.January 1, 1970.Archivedfrom the original on August 18, 2019.RetrievedAugust 18,2019.
  8. ^Larry LeBlanc (December 24, 1994)."A Breakthrough Year for Canadian Acts".Billboard.pp. 53–.ISSN0006-2510.
  9. ^Whelan, Janna."MuchMusic".The Canadian Encyclopedia.Archivedfrom the original on June 26, 2015.RetrievedJune 14,2015.
  10. ^Vlessing, Etan (April 8, 2016)."Nick Jonas to Perform at iHeartRadio Much Music Video Awards".The Hollywood Reporter.Archivedfrom the original on August 29, 2019.RetrievedJuly 29,2018.
  11. ^"Now You See It".Adweek.Archivedfrom the original on February 11, 2017.RetrievedFebruary 10,2017.
  12. ^"CRTC denies MuchMusic's request to play fewer videos".Blogto. November 25, 2010.Archivedfrom the original on November 5, 2013.RetrievedJanuary 16,2013.
  13. ^"This Magazine: Much, much less".Thismagazine.ca. Archived fromthe originalon February 3, 2014.RetrievedJanuary 16,2013.
  14. ^Whaley, Karen (March 3, 2008)."Much More Mediocre | news".Torontoist.Archivedfrom the original on February 2, 2014.RetrievedJanuary 16,2013.
  15. ^Nick Patch The Canadian Press (August 25, 2009)."MuchMusic turns 25...quietly".thestar.Toronto.Archivedfrom the original on August 16, 2023.RetrievedJanuary 16,2013.
  16. ^Who Would You Rather? Much HD or SD?ArchivedMay 19, 2011, at theWayback MachineMuchMusic May 16, 2011
  17. ^"Fall is Fresh on Much with Exclusive Season Premieres of Hit Series Tosh.0 and South Park, beginning September 3".Bell MediaPress Room. August 26, 2013.Archivedfrom the original on May 14, 2014.RetrievedJune 3,2014.
  18. ^"MuchMusic featuring much less music in its fall lineup".Canada. August 20, 2013.Archivedfrom the original on October 11, 2014.RetrievedSeptember 17,2014.
  19. ^"Broadcasting Decision CRTC 2013-333".July 11, 2013.Archivedfrom the original on September 19, 2014.RetrievedMay 19,2014.
  20. ^"The Comedy Network is not allowed to lighten up".Canada.Postmedia Network.Archivedfrom the original on February 21, 2014.RetrievedMay 19,2014.
  21. ^"Find Out Where Your Favourite Shows Moved With This Handy Guide".Archived fromthe originalon December 20, 2013.RetrievedMay 11,2014.
  22. ^"Big changes at MTV, Much as Bell Media makes deep cuts to production staff"ArchivedJuly 14, 2014, at theWayback Machine.Edmonton Journal,July 10, 2014.
  23. ^"Much Love to Our Fans for 30 Amazing Years".Archived fromthe originalon August 11, 2014.RetrievedAugust 8,2014.
  24. ^"#ForeverYoung. Much Rings in its 30th with Anniversary Special and Legendary Videoflow Countdown".Bell MediaPress Room. August 12, 2014.Archivedfrom the original on August 12, 2014.RetrievedAugust 12,2014.
  25. ^"Irreverent Comedy, Musical Misadventures, and More. Much Gets Fresh with Exclusive Premieres and Returning Fan Favourites".Archivedfrom the original on September 3, 2014.RetrievedAugust 30,2014.
  26. ^"Much seeks YouTube creators to help freshen brand".Cartt.ca.RetrievedApril 3,2015.
  27. ^"CraveTV Announces New Original Series Inspired by the Popular MIKE ON MUCH Podcast".Archivedfrom the original on August 14, 2020.RetrievedOctober 3,2019.
  28. ^Stingray Grows Its Channel Portfolio With the Acquisition of Four (4) Bell Media Music Video ChannelsArchivedMay 7, 2021, at theWayback MachineStingray Press Releases June 21, 2016
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  31. ^Cristano, Sara."How (And Why) To Watch 'SIDES*'".Much.Archivedfrom the original on October 15, 2017.RetrievedOctober 16,2017.
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  38. ^"New on Crave: January 2024".MobileSyrup.December 26, 2023.RetrievedDecember 30,2023.
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  52. ^Bowsher, Allison."Much Digital Studios Adds 15 Amazing New Creators To Line Up".Much.Archivedfrom the original on November 7, 2019.RetrievedNovember 7,2019.

Further reading[edit]

External links[edit]

43°38′59″N79°23′26″W/ 43.64972°N 79.39056°W/43.64972; -79.39056