National Readership Survey
This article has multiple issues.Please helpimprove itor discuss these issues on thetalk page.(Learn how and when to remove these messages)
|
Industry | Media |
---|---|
Founded | 1956 |
Defunct | April 2018 |
Successor | PAMCo |
Headquarters | |
Area served | United Kingdom |
Parent | |
Website | www |
TheNational Readership Surveywas ajoint venturecompany in theUnited Kingdom(UK) between theInstitute of Practitioners in Advertising (IPA),theNewspaper Publishers Association (NPA)and thePeriodical Publishers Association (PPA).It provided audience research for print advertising trading in the UK. The survey covered over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they reached. It classified audiences in a number of ways; one such classification was theNRS social grade.
History
[edit]The National Readership Survey was founded in 1956 by theInstitute of Practitioners in Advertising.It became a joint industry survey body shortly after, with stakeholders from throughout the publishing industry having representation within the entity. Originally, just 62 titles had a sufficiently large readership to be covered, but by 2015 there were 124, though the average readership of these titles was considerably lower.[1]
In April 2018, the NRS was dissolved to be replaced by PAMCo.[2]NRS Ltd handed responsibility for governance to PAMCo Ltd, from January 2016.[3]
References
[edit]- ^"World's oldest continuous national readership survey reaches 60 – and out".FIPP.2015-09-22.Retrieved22 May2021.
- ^Jefferson, Michaela; Pidgeon, David."ABC: Newspapers no longer forced to make circulation figures public".mediatel.co.uk.Retrieved22 May2021.
- ^"FAQs Archive".PAMCo.Retrieved2023-06-01.