Nidecker
 | |
| Industry | Snowboard,Splitboard |
|---|---|
| Founded | 1887 |
| Founder | Henri Nidecker |
| Headquarters | Rolle,Switzerland |
| Brands | Nidecker, Flow,Jones Snowboards,YES.,Now |
Number of employees | 200 |
| Subsidiaries | Low Pressure Studio - Bataleon, Rome, Switchback, Lobster |
| Website | ndk.group |
Nidecker(akaNidecker Group) is a family-owned Swisssnowboardingcompany based in Rolle,Switzerland.Nidecker was founded in Etoy, Switzerland, in 1887.[1]They own and operate severalsnowboardproduct companies and brands including Flow,Jones,Nidecker, NOW andYES.[2]It is considered the second biggest snowboard company in the world.[3]The company was passed down 5 generations.[3]The Nidecker Group was formed in 2008[4]by three descendants of Henri: Cédric, Henry and Xavier Nidecker.[2][3]Henry Nidecker is the CEO of the company.[5]
In 2017 Nidecker bought American binding specialistFlow.[6]In 2018, they bought the brandRome.[3]
History
[edit]
Nidecker was started by Swiss entrepreneur Henri Nidecker in 1887. The company began as an agricultural equipment maker for Swiss farmers on the shores ofLake Geneva.[1]Henri I was trained as carpenter and became a specialist in the "art of bending wood"[7]after purchasing the first electric motor in the region built for this purpose.[7]
It wasn't until 1912 however, that Nidecker began producing skis after Henri I's son, Henri II built produced their first pairs from ash.[7]By the 1940s Nidecker was well established in the production of skis and in 1946 Henri III created the world's first composite wood skis combing ash and hickory.[7]
Nidecker continued producing skis and in 1962 became one of the first companies to manufacture skis built with metal and fiberglass. In 1977, under the leadership of Henri IV,[7]Nidecker won a gold medal at the 6th International Ski Show in Geneva for their new ski skin system called the Varai-Clix.[4]
In 1984, Nidecker joined the snowboard market releasing their first series of 50 snowboards.[4]They then increased their manufacturing output to 700 snowboards in 1985.[7]
In 2008 the Nidecker Group was formed by Cédric, Henry, and Xavier Nidecker, the three sons of Henri IV.[4]Henry Nidecker became CEO of the company.[5]In 2009, in collaboration with Romain de Marchi, JP Solberg, and David Carrier Porcheron (DCP),[8]Nidecker launchedYES.[4]The following year, in 2010, Nidecker partnered with professional snowboarderJeremy Jonesto launchJones Snowboards.[4]In the same year YES. won EuroSIMA's Breakthrough Brand Award.[7]
In 2012 Nidecker launched NOW bindings in partnership with former professional snowboarder JF Pelchat.[9][4]Following on from their previous success[3]in 2017 Nidecker acquired the binding and boot manufacturer Flow.[4]
In 2018, the Nidecker Group acquired the Dutch-based company Low Pressure Studio, owners of Bataleon, Lobster, and Switchback,[10]at the same time adding Rome SDS joined Low Pressure Studio.[10]
In May 2024, the Nidecker Group acquired skateboarding brandsetnies,éS, and Emerica, and snowboarding brand ThirtyTwo fromSole Technology.The acquisition signifies Nidecker's entrance into the skateboarding market.[11]
References
[edit]- ^ab"Nidecker".Whitelines.Retrieved28 May2021.
- ^ab"Big Wig Interview: Henry Nidecker Talks Competition, Evolving Retail Landscape & Acquisitions".Boardsport SOURCE.2019-01-04.Retrieved2021-06-01.
- ^abcde"Nidecker, de la roue à la planche".Le Temps(in French). 2021-01-15.ISSN1423-3967.Retrieved2021-06-01.
- ^abcdefgh"Nidecker | History".nidecker.Retrieved2022-07-25.
- ^ab"Nidecker Brothers Acquire Rome SDS, and Bataleon Parent Low Pressure Studio | Shop-Eat-Surf".shop-eat-surf.10 September 2018.Retrieved2021-06-04.
- ^Media, First Tracks!! Online (2016-11-25)."Nidecker Group Acquires Flow Snowboarding".First Tracks!! Online Ski Magazine.Retrieved2021-06-04.
- ^abcdefg"Nidecker Group | History: A Century of Ingenuity & Innovation".nidecker.group.Retrieved2022-07-25.
- ^"YES. Snowboards | The Company".yesnowboard.Retrieved2022-07-25.
- ^"Now Bindings | About us".now-snowboarding.Retrieved2022-07-25.
- ^abConnelly, Ollie (2018-09-11)."Nidecker Acquires Majority Stake In Low Pressure Studio: LPS' Dennis Dusseldorp Explains Details".Boardsport SOURCE.Retrieved2022-07-25.
- ^Douglass, Rachel (30 May 2024)."Nidecker Group acquires Etnies, éS, Emerica and ThirtyTwo".FashionUnited.Retrieved7 June2024.
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