Nishiki rice
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Nishiki(Japanese:Cẩm,a character that the brand also uses as its logo) is a brand ofCalifornia-grown, medium grainricesold byJFC International.The species of Nishiki Brand Rice is known as New Variety, which includes Kokuho Rose and M401. New Variety is a medium-grain rice, very similar toCalroserice (M201 and M202).
In Japan, some unrelated breeds of rice also have "Nishiki" in their names, such asYamada Nishiki,which is used to brewsake.