Nokia Pure
| Category | Sans serif |
|---|---|
| Classification | Neo-grotesque[1] |
| Foundry | Dalton Maag |
| Date created | 2011 |
| Trademark | Nokia |
 | |
| Sample | |
Nokia Pureis a typeface designed by London-basedtype foundryDalton MaagforNokia.It was designed primarily for use in digital media, in Nokia devices, and mobile environments.[2]It has been the company's main typeface since its introduction. Its designers includeVincent Connare,creator of the classic fontComic Sans.[3]
The typeface was developed to supportLatin,Cyrillic,Greek,Arabic,Hebrew,DevanagariandThaiscripts when released in 2011[4]and extended to supportArmenian,Ethiopic,Malayalam,Tamil,Kannada,Telugu,Gurmukhi,Gujarati,Bengali,Oriya,Sinhala,Khmer,ChineseandKlingonby 2013[5]The Nokia Pure typeface includes regular, light and bold fonts that also have beenhintedto ensure a high quality image rendition for displays.
The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface.[6]The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.[7]
Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.[8]
Usage[edit]
The font was first introduced on 28 March 2011.[9]It replaced theNokia Sansfont, which was designed byErik Spiekermannand used since 2002. The first notable appearance of Nokia Pure was on theN9smartphone.[10]A Nokia Pure version of theConnecting Peopleslogan was briefly used in 2011.
Pure was used to advertise the flagshipLumiaseries, but it was not present on the software because the devices ranWindows Phonewhich usesMicrosoft'sSegoefont. OnSymbiansmartphones, Pure was available in software updates in 2011, however Nokia Sans was still the default font even with the Anna and Belle updates the next year. Nokia Sans also continued to be used forSeries 40devices until the platform's last device release in 2013.
Nokia Pure is also used byMicrosoft Mobileand its successorHMD Globalin the software of their Nokia-branded feature phones, includingSeries 30+and the formerNokia XandAshasoftware platforms.
Designs of the Year 2012[edit]
On 12 January 2012 it was announced that Nokia Pure had been nominated for aDesign MuseumDesigns of the Year 2012 award in the Graphics category.[11]It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.
See also[edit]
External links[edit]
- Nokia Pure,Dalton Maag
References[edit]
- ^Duncan, Clinton."Nokia's New Brand Typeface".Under Consideration.Brand New.Retrieved24 April2011.
- ^"Our new typeface".Nokia Brandbook blog. 24 March 2011. Archived fromthe originalon 1 April 2011.Retrieved2 April2011.
- ^Peters, Yves."Ampersand Conference 2011 Focuses on Web Typography".Font Feed.Archived fromthe originalon 2 July 2011.Retrieved16 July2015.
- ^"Pure languages".Nokia Brandbook blog. 30 March 2011. Archived fromthe originalon 16 April 2011.Retrieved2 April2011.
- ^"Pure Klingon".Nokia Little Blog of Branding. 1 April 2013. Archived fromthe originalon 12 December 2013.Retrieved1 July2011.
- ^Jay Montano (25 March 2011)."New Nokia Font" Nokia Pure "across all phones, complete with Exhibition. Bye Nokia Sans!".My Nokia Blog.Retrieved2 April2011.
- ^Emily Gosling (24 March 2011)."Pure type".Design Week.Retrieved2 April2011.
- ^"Wordplay".Build. 30 March 2012.Retrieved3 April2012.
- ^"Nokia gets a facelift: Bye to Nokia Sans, hello to Nokia Pure".
- ^"Nokia N9 review".18 November 2011.
- ^Edwin Heathcote (11 January 2012)."Market, homes for elderly and hospital vie for design award".Financial Times.Retrieved3 April2012.
