Cannella Media
 | |
| Industry | Media |
|---|---|
| Founded | 1985 |
| Founder | Frank Cannella |
| Headquarters | , U.S. |
Area served | United States |
Key people | Rob Medved (CEO) |
| Website | www |
Cannella Media DTC, L.L.C.,formerlyCannella Response Television LLCis amediacompany based inBurlington, Wisconsin,United States. It is the largest creator of long-form direct television.[1]Rob Medved is the incumbentchief executive officerof the company.[2]
Cannella is known for hit videos such asTae Boexercise videos in the 1990s.[2]
History[edit]
Cannella Media was founded by Frank Cannella in 1985. He receivedBravo! Entrepreneur Awardin 2006 for his contributions to themedia industry.[3]
In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.[2]
In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.[4][5]
In May 2011, Cannella moved to the new headquarters in Burlington.[6][7]
In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.[8][9]
Operations[edit]
Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-airtelevision networksmainly featuring low-cost orpublic domaincontent with their commercial breaks featuringdirect response televisionadvertising it brokered.Innovate Corp.stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.[10]Late night periods on all of their networks featurepaid programming.
The company's networks include;
- Binge TV,a network featuringbinge viewing-focused scheduling of one series per day.
- Carz & Trax,which features films, series and current-day programming tailored to automotive enthusiasts.
- CRTV,or Consumer Response Television, with a mix of brokeredhome shoppingblocks from other programmers and paid programming.
- Magnificent Movies Network,which features older and public domain-films.
- OnTV4U,which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.[11]
- RVTV,programming focused onrecreational vehiclesand the outdoors.
- Timeless TV,featuring public domain sitcom episodes.
References[edit]
- ^"Cannella to expand with new headquarters in Burlington".May 24, 2011.
- ^abc"Cannella Response Television".Milwaukee Business Journal.
- ^"Robert Kern to Win Bravo! Lifetime Achievement Award".March 17, 2006.
- ^"Private equity firms invest in Cannella Response Television".Milwaukee Business Journal.
- ^"Equity firms invest in Cannella Response Television".Milwaukee Journal Sentinel.
- ^"Cannella moves to new HQ".December 6, 2011.
- ^"Groundbreaking today on new HQ for Cannella offices in Burlington".Milwaukee Journal Sentinel.
- ^Dill, Molly (January 29, 2016)."Cannella Response Television acquires New York media company".
- ^O'Reilly, Lara."Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing".Business Insider.
- ^"Cannella"(PDF).
- ^BizTimes Staff (2006-03-17)."Robert Kern to Win Bravo! Lifetime Achievement Award".BizTimes - Milwaukee Business News.Retrieved2023-02-10.