Palazzo Carminati, Milan
Palazzo Carminati | |
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![]() Palazzo Carminati, looking West from the top of the Duomo | |
General information | |
Town or city | Milan |
Country | Italy |
Coordinates | 45°27′51″N9°11′18″E/ 45.464232°N 9.188358°E |
Completed | 1867 |
Palazzo Carminati( "Carminati Palace" ) is the palace facing theMilan Cathedral(i.e., the "Duomo" ) on the West side ofPiazza del Duomo,the central plaza ofMilan,Italy.The palace is named after a famous Cafè, the Carminati. It was built in the late 1860s as private home of a well known Milanese silver manufacturer, Giacomo Cesati.
![](https://upload.wikimedia.org/wikipedia/commons/thumb/6/63/Milano_piazza_Duomo_manifestazione.jpg/250px-Milano_piazza_Duomo_manifestazione.jpg)
In the twentieth century, the palace became a landmark of Milan (and a symbol of the city's economic growth) because of the large neon advertising signs that were affixed to its façade, with an overall visual effect that has been compared to that ofNew York City'sBroadwayandTimes Square[1]orLondon'sPiccadilly Circus.[2]Advertising signs first appeared on the façade of the palace in the 1920s, but they were especially rich and colorful in the 1960s and 1970s. Besides being known to the Milanese, the façade of the palace became familiar to everyone in Italy through a number of appearances in films and television, including a spot for theCynarliquor.[3]
The signs were eventually removed by Milan's majorGabriele Albertiniin 1999, as a consequence of a campaign aimed at promoting the plaza's "dignity",[4]although this decision has since been frequently criticized.[2][5]
Footnotes[edit]
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