Pelican Books

For the US publisher, seePelican Publishing Company.

Pelican Books

Four Pelican book covers, showing the gradual shift in the design. From left – 1937 (three bands), 1955 (grid), 1969 (illustrated), and 2007 (a "Penguin Celebrations" throwback edition)
Parent company	Penguin Random House
Founded	1937
Founders	Allen Lane V. K. Krishna Menon
Country of origin	United Kingdom
Headquarters location	London
Publication types	Books
Official website	pelicanbooks

Pelican Booksis anon-fictionimprint ofPenguin Booksfounded byAllen LaneandV. K. Krishna Menon.It publishes inexpensive paperbacks of academic topics intended to reach a broader audience. The imprint originally operated from 1937 to 1984,and was relaunched in April 2014.

Pelican Books, 1937–1984

Spines of miscellaneous Pelican books. Smaller-format (11.2×18.1 mm) Pelicans are very roughly arranged in chronological order; they include two "Pelican Specials". Among the larger-format (13×20 mm) Pelicans is a hardback (George Henderson'sGothic). (At 16.3×23.6 mm,Philip J. DavisandReuben Hersh'sThe Mathematical Experiencewas too large to fit this shelf.)

Pelican Books was established in 1937 as a non-fiction imprint for low-cost intellectual paperbacks.FounderAllen Lanewrote, ‘We… believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it.’Pelican lowered the traditional barriers to knowledge by selling books at the cost of a packet of cigarettes.In 1938,The Spectatorreported, 'If there is any sense in saying that the culture of the world should be accessible to all without distinctions of wealth, such publications are helping to make it true.'These books became especially popular among the self-educating post-war generation, and Pelican was even called an ‘informal university for '50s Britons’ byThe Guardian.

For their first few decades, each regular Pelican was given a number starting "A". "A1" and "A2" were the two volumes ofGeorge Bernard Shaw’s newly augmentedThe Intelligent Woman's Guide to Socialism, Capitalism, Sovietism and Fascism;however, these were just two of nine volumes published in May 1937, the others being Olaf Stapledon,Last and First Men(the only work of fiction published under Pelican); Leonard Woolley,Digging up the Past; H. G. Wells,A Short History of the World(previously published as a Penguin); G. D. H. Cole,Practical Economics; Julian Huxley,Essays in Popular Science; Bonamy Dobréeand G. E. Manwaring,The Floating Republic; Élie Halévy,A History of the English People in 1815,vol. 1.

Pelican published many of the major intellects of the 20th century including historianEric Hobsbawm,literary criticBoris Ford,philosopherA.J. Ayer,and journalistJacob Bronowski.Other classic Pelican books includedTotem and Taboo,The Eighteen Nineties,An Introduction to Modern Architecture,Coming of Age in Samoa,Pelican History of England,The Pelican Guide to English Literature,andChildhood in Society.Pelican’s early supportersincludedGeorge Orwell,H. G. Wells,George Bernard Shaw,andJ. B. Priestley.

The imprint published books on thousands of subjects and became a global phenomenon. The series sold over 250 million copies worldwide over its nearly 50 years.Although Pelican was discontinued in 1984, the original books continue to be collected worldwide and prized for their iconic bright blue covers.

Pelican Specials

From 1938 to 1940, a few books within the seriesPenguin Specials(and thus given numbers starting with "S" ) were given blue covers and labelled as Pelican Specials. The first wasArnold Haskell,Ballet(S5, July 1938; in 1945 reissued as a Pelican, A122).

Pelican History of Art

The hardback series thePelican History of Artstarted publication in May 1953, withPainting in Britain: 1530–1790by Ellis K. Waterhouse. Books in the series were given a number starting with "Z".The series was eventually turned over toYale University Press.

Relaunch

Pelican Books was relaunched in May 2014,again aiming to provide inexpensive, accessible non-fiction for a non-specialist readership. The first five books consisted of introductions to topics varying from economics to revolutionary Russia, written by authorities selected by the company. These were published in May 2014,with five more titles to be added each year.

The first five books were:

Economics: The User’s GuidebyHa-Joon Chang

The author was, at the time of publication,Readerin the Political Economy of Development at theUniversity of Cambridge.

Human EvolutionbyRobin Dunbar

An overview of human evolution, and especially the social and cognitive changes that gave rise to modern humans, by a Britishanthropologistandevolutionary psychologist.

Revolutionary RussiabyOrlando Figes

A short book on a period of Russian history, by a professor of History atBirkbeck College.

The Domesticated BrainbyBruce Hood

An examination of the intersection betweenneuroscienceandpsychology,from a British experimental psychologist.

Greek and Roman Political IdeasbyMelissa Lane

An introduction to political philosophy in Ancient Greece and Rome, by a professor of politics fromPrinceton University.

The re-launch also included a line of Pelican t-shirts. These were made in collaboration with independent London clothing brand, Super Superficial, who sold them in their store and online.