Physique 57
| Industry | Fitness |
|---|---|
| Founded | 2006 |
| Founders | Jennifer Maanavi & Tanya Becker |
| Headquarters | |
| Website | Physique57 |
Physique 57is a globalfitnessand media company headquartered inNew York Citywith studios and proprietary and third party digital platforms. It has corporate-owned and franchised studios in theUS,the United Arab Emirates,India,andThailand.[1][2][3][4] [5]
Founded by Jennifer Vaughan Maanavi and Tanya Becker in 2006,[6][7]Physique 57 was designed around the concept of the popular Lotte Berk Method (a fitness studio that offered the eponymous technique created in the 1950s by a former ballet dancer).[8][9]
Celebrity clients
[edit]Celebrity clients includeKelly Ripa,Sarah Jessica Parker,[10][11]Erin Andrews,Emmy Rossum,[12]Demi Moore,Chrissy Teigen,[13]Parker Posey,Norma Kamali[14][15]andMary Louise Parkeramong many others.[16]
History
[edit]The company was co-founded by Jennifer Maanavi and Tanya Becker in 2005.[17][18]
The company launched a franchise business in 2019 andin 2021, launched an 80-hour virtual barre certification program.[9]
Expansion
[edit]In February 2006, Physique 57 began at 24 W. 57th Street in New York City, United States. ItsBridgehamptonoutpost opened in Lotte Berk's former space at 264 Butter Lane Barn. In the fall of 2007, the Spring Street location opened in Soho's historic Butterick building.
In June 2010, Physique 57 Beverly Hills launched its studio. In August 2011, it opened its third Manhattan studio on the Upper West Side, in theAnsonia.[citation needed]
In the summer of 2013, Physique 57 opened its first international studio in Dubai. In 2014, it opened its second international studio in Bangkok and in 2015, opened another international studio in Dubai.
In January 2016, Physique 57 opened its fourth Manhattan studio in the Financial District. In 2017, Bangkok opened two more locations. In 2018, theMumbaistudio launched and in 2019, the company launched the US Franchise Program and Virtual Studio named Physique LIVE. In 2021, their first Midwest studio opened inCarmel, Indiana.
Partnerships
[edit]Physique 57 partnered withBiore Skincarein 2010[19]and with Fitbit in 2019.[20]It has also partnered with One&Only Ocean Club[21]and in 2021 with FlexIt.[22]
It had also partnered with Plus One (2012),Canyon Ranch(2010),QVC(2012-2014), and Apptiv (2020).[23][24]
Recognition
[edit]The company was named No. 377 inInc.Magazine's list of the 500 fastest growing companies in America in 2010.[25]In 2021, Physique 57 was named a top 20 fitness app byGood Housekeeping.[26]
References
[edit]- ^"Gym from Home: How workout-at-home has become a pandemic fitness trend".Retrieved4 July2021.
- ^"From Figurerobics to Pilatesology: The 7 Best Online Workouts".
- ^"Now Working Moms Can Workout at a Gym Online".ABC News.
- ^"Pilates Devotee Finds Cardio at the Ballet Barre".
- ^"Beginner barre workout at Physique 57 in Beverly Hills".Los Angeles Times.11 April 2014.
- ^"Yahoo Finance Breakouts presents Jennifer Maanavi, Physique57 Founder & CEO".Retrieved29 May2019.
- ^"How Physique 57's Founders Help Women Be Their Best Selves".23 December 2016.Retrieved23 December2016.
- ^Liberatore, Josh (2023-08-24)."How Physique 57 Built a Barre Empire, Then Took It Online".Athletech News.Retrieved2024-10-04.
- ^abTuchman, Robert (2021-10-13)."How Success Happened For Jennifer Maanavi, Co-Founder and CEO of Physique 57".Entrepreneur.Retrieved2024-10-04.
- ^"Kelly Ripa Fitness & Diet Trends: SoulCycle".29 March 2016.
- ^"I tried the 2-week fitness program Kelly Ripa and Chrissy Teigen swear by - and my stomach has never been more toned".Business Insider.
- ^"Emmy Rossum's Hot-Body Secrets".15 February 2013.
- ^"Chrissy Teigen Shares Her Misadventure With Spin Class".12 May 2014.
- ^"6 things fashion designer Norma Kamali does to look this good at 74".
- ^Shapiro, Bee (2 February 2021)."Norma Kamali's Skin Care & Aging Secrets".The New York Times.
- ^"The A-lister's love handle fix".12 August 2013.
- ^"Meet Jennifer Maanavi of Physique 57 in Beverly Hills".RetrievedMay 23,2017.
- ^"Tanya Becker – Physique 57".7 December 2020.
- ^"Wipe down and tone up with Bioré® Skincare and Physique 57".
- ^"5 unmissable Fitbit Premium features we can't live without".
- ^"Physique 57 & One & Only Ocean Club".
- ^"I tried the FlexIt app that brings a virtual personal trainer to your living room".
- ^"New Barre Category Available Now!".
- ^"Physique 57® Opens Third New York City Fitness Studio Location On The Upper West Side".[dead link]
- ^Inc Magazine's Inc. 500.
- ^"The 20 Best Workout Apps You Should Download in 2021".Retrieved29 December2020.