Plain folks
Appearance
"Plain folks"is a form ofpropagandaand alogical fallacy.[1]A plain folks argument is one in which the speaker presents themselves as anaverage Joe— acommon personwho can understand and empathize with a listener's concerns.[2][3]
The most important part of this appeal is the speaker's portrayal of themselves as someone who has had a similar experience to the listener and knows why they may be skeptical or cautious about accepting the speaker's point of view. In this way, the speaker gives the audience a sense oftrustand comfort, believing that the speaker and the audience share common goals and that they thus should agree with the speaker.
References
[edit]- ^Fallacies,University of Maryland24 Oct 2012.
- ^Jowett, Garth; O'Donnell, Victoria (2006).Propaganda and Persuasion.SAGE.ISBN978-1-4129-0897-9.
- ^ESOMBA, STEVE Dr.ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE.Lulu.ISBN978-1-4717-3443-4.