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Joe
TypeOnlinenewspaper
Owner(s)Greencastle Capital, David Sefton
Founder(s)Niall McGarry
EditorPaddy McKenna
Founded2010(2010)
Circulation2 million unique visitors per month[1]
Websitejoe.iejoe.co.uk

JOE(JOE.ieandJOE.co.uk) is aMillennial-focused[2]distributed social media publisher inIrelandand theUnited Kingdom,with over 2 million unique visitors per month.[1]It is owned by Greencastle Media Group, which is itself owned by David Sefton, John Quinlan and Paul O'Donohoe.[3][4][5][6][7]

Background

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The publisher's original websiteJoe.iewas founded by Irish entrepreneurNiall McGarry.[4][5]Her.ieis a related website aimed at young women in Ireland.HerFamily.iealso forms part of the publishing group.[8]Joe Media Ltd. entered administration in May 2020,[9]exiting in October 2020.[10]

The Joe.ie website was founded in 2010 and nominated in October of that year for aGolden Spider Awardin theOne to Watchcategory.[11][12][13]

IrishshowbizwebsiteGoss.iedescribed it as "more influential" thantraditional mediain August 2016.[14]It was edited by Paddy McKenna.[15]

The site's Android app has had over 50,000 installs with a ratio of 2:1 for 5 star reviews vs 1 star reviews.[16]In November 2016, TheAdvertising Standards Authority for Irelandupheld a complaint about an advert forSpritewhich was featured on the site.[15]

SportsJOE.ie was launched in 2014, as an offshoot of JOE.ie, offering "in-depth analysis".[1]Daily TelegraphandSunday Independentsports columnist Dion Fanning moved to the site in 2015.[1][17]

JOE.co.uk

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JOE.co.ukwas launched for theUnited Kingdommarket in September 2015 with Tony Barrett ofThe Timesand former footballerLedley Kingamong the contributors.[18][19][5][8]

BBCpolitical researcher Joey D'Urso cited content from JOE.co.uk, such as a video superimposing Labour leaderJeremy Corbyn's face onto that of the rapperStormzywhile the leader appears "to rap a list of policies", as an example ofviral social media contentwhich helped Labour's standing in the2017 general election(especially among the youth), but which was not directly funded by the party itself.[20]

In 2018, the company hired Brian Whelan fromChannel 4 Newsto oversee video operations and the BBC's Simon Clancy to run their podcast shows.[21]

In 2020, JOE andSwedemasonwon the 2020 "Content Creator of the Year" award in The Drum's online media awards for their viral videos of mashing up politicians' words to fit a song.[22]

PoliticsJOE

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PoliticsJOE is the political stream for the website.[23][24]It is headed up by Oli Dugmore.[25]During the2024 United Kingdom general election,the PoliticsJOE podcast had the fifth largest average viewership of UK political podcasts on YouTube.[26]

References

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  1. ^abcdSlattery, Laura (6 November 2014)."How Irish digital media companies are betting on sport".Irish Times.Archivedfrom the original on 27 March 2016.Retrieved8 November2016.
  2. ^Prior, David (10 October 2016)."Social Chain launches rival to The Lad Bible and Joe.co.uk with millennial-focused Sporf".ProlificNorth.co.uk.Archivedfrom the original on 11 October 2016.Retrieved11 October2016.
  3. ^Slattery, Laura (3 November 2016)."Complaints upheld against 'sexist' Sprite advertisement".Irish Times.Retrieved4 November2016.
  4. ^ab"JOE.ie Boss McGarry plots €20m move on UK market".Irish Independent.7 June 2015.Retrieved4 November2016.
  5. ^abcJackson, Jasper (23 October 2016)."'Assumptions other titles make about young men are flawed' says Joe.co.uk Boss ".The Guardian.Retrieved4 November2016.
  6. ^"Here's what Offaly man Joe Troy makes of his epic Snapchat story going viral worldwide".DailyEdge.ie.27 October 2016.Archivedfrom the original on 4 November 2016.Retrieved4 November2016.The next day, his friend decided to post it on Facebook and send it to Joe.ie
  7. ^Sexton, Colette (7 August 2016)."Never a slow week for Joe.ie".Sunday Business Post.Archivedfrom the original on 8 November 2016.Retrieved8 November2016.
  8. ^ab"Maximum launches Joe.co.uk".Sunday Business Post.22 April 2015.Retrieved14 November2016.
  9. ^"Owner of social news website Joe.co.uk enters administration".Prolific North.26 May 2020.
  10. ^"Several senior management staff leaving Joe.ie company".The Irish Times.
  11. ^"JOE.ie founder to speakin (sic) Galway".Advertiser.ie.Retrieved8 November2016.
  12. ^"TV3's ShowPal™ wins prestigious Spider Award"(Press release).TV3 (Ireland).29 November 2013.Retrieved8 November2016.
  13. ^Dillon Scott, Piers (29 October 2010)."A quick tour of this year's Eircom Spiders awards and nominees".TheSociable.co.Archivedfrom the original on 15 October 2012.Retrieved8 November2011.
  14. ^Ryan, Ali (24 August 2016)."Our Influencer List Explained".Goss.ie.Archived fromthe originalon 25 August 2016.Retrieved8 November2016.
  15. ^abSlattery, Laura."Complaints upheld against 'sexist' Sprite advertisement".The Irish Times.Retrieved15 March2022.
  16. ^"JOE -The voice of Irish men - Apps on Google Play".Google Play.
  17. ^Farrell, Sinéad (27 March 2016)."Sunday Paper Review: Dion Fanning explains his reasons for switching to Sports Joe and tackles the subject of click bait".Newstalk.Archivedfrom the original on 6 November 2016.Retrieved6 November2016.
  18. ^Southern, Lucinda (7 January 2016)."Lad-lite publisher JOE Media rings in 2016 by doubling its UK team".Digiday.Archivedfrom the original on 9 January 2016.
  19. ^Flynn, Robert (31 August 2015)."Joe.ie all set to launch new website" for men, not lads. "".MediaHQ.Archivedfrom the original on 14 November 2016.Retrieved14 November2016.
  20. ^D'Urso, Joey (31 March 2018)."Who spent what on Facebook at 2017 election?".BBC News.Retrieved21 August2018.
  21. ^ResponseSource."Simon Clancy and Brian Whelan join JOE.co.uk".ResponseSource.Retrieved14 January2020.
  22. ^"JOE Media: Swedemason - Content Creator of the Year".The Drum.17 February 2020.Archivedfrom the original on 5 June 2022.Retrieved5 June2022.
  23. ^"Private Eye | Ian Hislop's Review Of The Year: 2022".private-eye.co.uk.
  24. ^Peat, Jack (2 June 2023)."PoliticsJOE journalist speaks out about being groped in parliament bar".JOE.co.uk.
  25. ^"Oli Dugmore, head of news and politics, JOE Media, on virtue signalling".journalism.co.uk.27 January 2022.Retrieved11 May2024.
  26. ^Maher, Bron."'The first podcast election': Political podcasts explode in run-up to polling day ".Press Gazette.Retrieved25 July2024.
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