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PremPlus

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PremPlus
PremPlus logo
Ownership
OwnerBritish Sky Broadcasting
History
Launched19 August 2001
Closed6 May 2007
Replaced byPrimetime
Former namesPremiership Plus (to 1 July 2004)
Links
Websitesky /sports

PremPlus(originallyPremiership Plus) wasSky Sports' first and onlypay-per-viewchannel which was dedicated to airing live and interactive football from thePremier League.The main presenter on PremPlus was Marcus Buckland with formerArsenalmanagerGeorge Graham,providing punditry.

History[edit]

PremPlus was launched on 19 August 2001, showing 40 pay-per-view matches from thePremier League.The first match featuredChelseavNewcastle United.[1]The name Premiership Plus had run throughout the2001–02,2002–03and2003–04seasons before being shortened to PremPlus for the beginning of the2004–05season. Also, from the start of 2004–05, PremPlus showed 50 live PPV matches, an increase of 10 compared to previous seasons.

Matches could be purchased simply by telephone or, in later seasons, interactively through the TV, and aseason ticketfor all matches in a season was available at a substantial discount.

Pre-match coverage was shown free to air, with the channel blacking out to non-paying viewers approximately five minutes prior to kick-off. The host would repeatedly exhort viewers during this time to purchase the match.

There was a PremPlus 2 channel, but was only shown on NTL. It closed when PremPlus stopped broadcasting in 2007. In 2006, PremPlus HD launched with the other HD channels on Sky. It was replaced by Sky Sports HDX when PremPlus stopped broadcasting.

PremPlus failed to live up to Sky's expectations[citation needed]as few British football fans were willing to pay for individual matches on top of paying a monthly subscription for other matches.[citation needed]After six seasons on air it closed down at the end of the 2006–07 season, when EU competition laws forced Sky to break its monopoly on the Premier League, having broadcast 270 matches live and exclusive from the Premier League. The last ever game shown on PremPlus wasAston VillavSheffield United.This marked the end, at least for the time being, of attempts to introduce pay-per-view into the British sports television market, outside of occasionalcombat sports(wrestling,bo xing,andMMA) events.

In October 2020, with football fans unable to attend matches due to theCOVID-19 pandemic,Sky Sports andBT Sportwere given the rights to broadcast football matches in the UK on their respective PPV channels,Sky Sports Box OfficeandBT Sport Box Office— additional matches that were not initially planned to be shown on TV.[2]

References[edit]

  1. ^Sky announce Premiership Plus Channel[permanent dead link]Sky press release
  2. ^Kelner, Martha (9 October 2020)."Premier League pay-per-view plan will see fans have to pay £15 to watch some games in October".Sky News.Sky UK.Retrieved20 October2020.