Puneri Pagadi
ThePuneri Pagadiis a distinctive style ofturban,which is considered as a symbol of pride and honor in the city ofPune.[1]It was introduced two centuries ago.[2]Though it is a symbol of honour, the use of thepagadihas changed over the years and now it is also used on traditional days in colleges.[3]To preserve the identity of thepagadi,there were demands from the locals to grant it aGeographical Indication(GI) status.[3]Their demand was fulfilled and thepagadibecame anintellectual propertyon 4 September 2009.[1][3][4][5][6]
History
[edit]
ThePuneri-style pagadi was introduced in the 19th century byMahadev Govind Ranade,a social reformer. Later, it was worn by many leaders likeLokmanya Tilak,J.S. Karandikar, D.D. Sathye, Dr. Vitthalrao Gade,Tatyasaheb KelkarandDatto Vaman Potdar.[2]Thepagadibecame more popular in 1973 after theMarathiplay,Ghashiram Kotwal.[3]
Usage
[edit]Thepagadiis used mostly on special occasions like wedding ceremonies and traditional days in schools and colleges. Youngsters wear it while performing thegondhalart form. Thepagadi,being a symbol of honour, is also used as asouvenir.It also finds usage inperiod filmsandtheatres.[3]
Granting of intellectual property right
[edit]The 10-memberedShree Puneri Pagadi Sanghhad applied before theGeographical Indication Registryto get aGeographical Indication(GI) tag for thepagadi.[3]Great Mission Group Consultancy, which promotesintellectual property rightsfiled the application on behalf of them.[2]The aim was to make thepagadirecognizable, preserve its identity and also that of thePunericulture. Consequently, on 4 September 2009, the Geographical Indication status was given to theheadgearand thepagadibecame the official cultural identity ofPune.[1][3][4][5][6]Thus, thepagadigot the Intellectual Property Right (IPR) and selling of any turban made outside Pune, under the name ofPuneri pagadibecame illegal. Along with thePuneri pagadi,IPR has been previously issued to Indian products likeDarjeeling tea,Banarasi saris,Tirupati ladoos, among others.[4]
See also
[edit]References
[edit]- ^abc"Indian association seeks IPR for 'Puneri Pagadi'".Business Standard India.Business Standard. Press Trust of India. 7 April 2009.Retrieved12 June2012.
- ^abc"Turban legend: Puneri Pagadi may soon get intellectual property tag".Mid-day. 6 April 2009.Retrieved13 June2012.
- ^abcdefgShruti Nambiar (2 August 2011)."The Pagadi Unravelled".The Indian Express. pp. 1–2.Retrieved13 June2012.
- ^abc"Puneri Pagadi gets GI tag; latest to join protected goods club".Zee News. 21 September 2009.Retrieved13 June2012.
- ^ab"Puneri Pagdi obtains geographical indication status".OneIndia News. 3 January 2010.Retrieved13 June2012.
- ^abChandran Iyer (22 September 2009)."Puneri Pagadi gets pride of place".Mid Day.Retrieved13 June2012.