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Rdio

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Rdio
DeveloperPandora Radio
Key peopleAnthony Bay(CEO)
Carter Adamson(Co-founder)
Niklas Zennström,Janus Friis[1](Founders)
Launch dateAugust 3, 2010(2010-08-03)
DiscontinuedDecember 22, 2015
Platform(s)Web,iOS,Android,BlackBerry,Windows Phone,OS X,Windows,Roku OS

Rdio(pronounced "r-dee-oh" ) was an online music streaming service that offered ad-supported free streaming and ad-free subscription streaming services in 85 countries.[2]It was available as a website and via app forAndroid,BlackBerry,iOS,andWindows Phonemobile devices, which could stream music from Rdio's servers or download music for offline playback;[3]there were also clients for theRoku OSandSonossystems. The web-based service also offered a native desktop client application forOS XandWindows,as well as aWindows Storeapplication.[3]

Rdio's library had content from the fourmajor record labels,as well as theMerlin Networkand the aggregators BFM Digital, Catapult,CD Baby,boomertunes,INgrooves,andThe Orchard.[4]Rdio also offeredsocial networkingfeatures, such as the ability to share songs, albums, and playlists with others on Rdio and social networks such asFacebookandTwitter.

On November 16, 2015, Rdio filed forChapter 11 bankruptcyin which they had to pay $200 million and announced the sale of certainintellectual propertytoPandora Radio.[5]The purchase price was $75 million in cash.[6]

History

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Rdio was available in over 60 countries.[7][8]

Rdio was launched bySkype TechnologiesfoundersNiklas ZennströmandJanus Friison August 3, 2010. At the time they had to compete with services such asDeezer,MOG,Napster,Rhapsody,andSpotify.On September 27, 2013, Rdio added a music recommendations feature that delivered personalized albums, stations, and playlists.[9]On January 16, 2014 Rdio introduced some free streaming options, supported by audio advertisements.[10]

On November 16, 2015, Rdio filed forChapter 11 bankruptcy,and reached a deal to sell certain assets and intellectual property to a competitor,Pandora,for $75 million, pending approval by the bankruptcy court. As part of this transition, the Rdio service was discontinued effective December 22, 2015,[11]and some employees were transferred toPandora,which planned to introduce an "expanded" experience incorporating this IP in late 2016.[12][13]

Vdio

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Main article:Vdio

On April 2, 2013 Rdio launched Vdio, a movie and television show streaming service. Vdio was set up similarly to Rdio but adopted a pay-per-view model. The service focused on newly released titles from major Hollywood studios like Disney, Fox, Universal Studios, and Warner Bros.[14]

Current Rdio subscribers were given US$25 in credit to spend on Vdio.[15]

Vdio was shut down on December 27, 2013.[16][17]

Critical reception

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In 2013,Entertainment Weeklycompared a number of music services and judged Rdio the best, grading it "A" and writing that it had "by far the best app and online interface, making database searching and playlist curation easy".[18]

Partnerships

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Oi- On November 1, 2011, Rdio entered the Brazilian market by announcing a partnership with Oi, Brazil's largest telecommunications company, under the brand name Oi Rdio.[19]

Cumulus Media- On September 16, 2013, Cumulus Media announced a deal with Rdio that gave the second largest owner and operator of AM and FM radio stations in the United States an online outlet. This partnership gave Rdio broad access to its programming and promoted Rdio on Cumulus stations.[20]

Tesla Motors- On February 6, 2014, Tesla Motors’ CEOElon Muskannounced Rdio would be integrated into its cars in Europe as the default dashboard audio service.[21]

Google Chromecast- On March 31, 2014,Googleannounced a deal that made Rdio available on Chromecast in 12 countries.[22]

Jaguar Land Rover- In January 2015, Rdio announced a partnership with Jaguar Land Rover.[23]The application went live on Jaguar LandRover's InControlApps Platform on July 3, 2015.

HEOS by Denon- In July 2015, HEOS by Denon announced its new partnership with Rdio.[24]

Roku- Rdio is a special app button on the 'Roku 3' remote control, along with Netflix, Amazon, and Hulu.

Acquisitions

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On March 14, 2014, Rdio acquired Indian Music streaming serviceDhingana,to push global expansion.[25]

On June 30, 2014, Rdio acquired the social music discovery service TastemakerX.[26]The entire TastemakerX team joined Rdio with TastemakerX CEO Marc Ruxin becoming the new COO.

On November 16, 2015, it was announced thatPandora Radiowould acquire Rdio for $75 million in cash.[27]Rdio ceased streaming music on December 22 the same year.[11]

API

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Launched in 2011, Rdio's API allowed developers to add music to a web or mobile application with the ability to search, access, and play all of the artists, songs, albums, playlists, and charts in Rdio's catalog.[28]

References

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  1. ^"Music subscription service Rdio launches".USA Today.August 3, 2010.RetrievedAugust 6,2010.
  2. ^"Rdio - Availability".Rdio. Archived fromthe originalon April 9, 2015.RetrievedApril 20,2015.
  3. ^ab"Rdio music service throws open its doors".MacWorld.August 3, 2010.RetrievedAugust 9,2010.
  4. ^"Social Music Service Rdio Officially Launches".Digital Media Wire.August 3, 2010.
  5. ^"Rdio Is Being Acquired By Pandora".Gizmodo.November 16, 2015.RetrievedNovember 17,2015.
  6. ^"Pandora to Acquire Key Assets from Rdio".Pandora Corporate Communications. November 16, 2015. Archived fromthe originalon November 19, 2015.RetrievedNovember 19,2015.
  7. ^"Rdio Expands To 60 Countries".Rdio. May 19, 2014.RetrievedMay 20,2014.
  8. ^"Rdio brings its music streaming service to India".Rdio. January 15, 2015.RetrievedJanuary 15,2015.
  9. ^"Rdio Launches Personalized Music Streaming Recommendation Feature On Web".CEOWORLD Magazine. September 27, 2013.RetrievedSeptember 27,2013.
  10. ^"Rdio introduces unlimited free streaming alongside subscriptions".Ars Technica.January 17, 2014.RetrievedApril 16,2014.
  11. ^ab"Rdio will shut down for good in one week".Engadget.AOL Inc. December 16, 2015.RetrievedDecember 16,2015.
  12. ^"Pandora To Buy Rdio Assets For $75M In Cash, Rdio Files Ch.11 And Shuts Down Service".TechCrunch.AOL, Inc. November 16, 2015.RetrievedNovember 16,2015.
  13. ^Roettgers, Janko (November 16, 2015)."Pandora Is Acquiring Music Streaming Service Rdio For $75 Million".Variety.RetrievedNovember 16,2015.
  14. ^Roettgers, Janko."Four years in the making, Vdio finally opens up to Rdio subscribers in the US and UK".Gigaom. Archived fromthe originalon November 18, 2015.RetrievedApril 3,2013.
  15. ^"Rdio offers launches Vdio for TV, movies".3 News NZ. April 4, 2013. Archived fromthe originalon December 28, 2013.RetrievedApril 3,2013.
  16. ^"Frequently Asked Questions".November 2, 2023.RetrievedMay 23,2024.
  17. ^"End of Vdio Beta FAQ".
  18. ^Anderson, Kyle (January 18, 2013)."What's the Best Music Service?".Entertainment Weekly.New York: Time Inc. p. 14.Archivedfrom the original on November 10, 2014.RetrievedJuly 17,2013.
  19. ^Dante Cesa (November 1, 2011)."Rdio gets rechristened 'Oi Rdio' while vacationing in Brazil, has plans to visit Germany and Australia".Engadget.RetrievedApril 23,2014.
  20. ^Ben Sisario (September 15, 2013)."Online Music Service Rdio in Deal With Cumulus".The New York Times.RetrievedApril 23,2014.
  21. ^Brittany Hillen (February 6, 2014)."Tesla taps Rdio for integrated audio service in Europe".Slashgear.RetrievedApril 23,2014.
  22. ^Darrell Etherington (March 31, 2014)."Rdio Adds Chromecast Support For TV Music Streaming".TechCrunch.RetrievedApril 23,2014.
  23. ^Dante Cesa (November 1, 2011)."New For 2015: Jaguar and Land Rover Integration and Partnerships with DTS, LG Electronics and Hisense".Rdio. Archived fromthe originalon July 22, 2015.RetrievedApril 23,2014.
  24. ^"HEOS™ by Denon & Rdio Partner to Expand Reach Around the World and in the Home".usa.denon.Archived fromthe originalon September 8, 2015.RetrievedOctober 9,2015.
  25. ^Pankaj Mishra (March 13, 2014)."Rdio Acquires India's Troubled Music Streaming Startup Dhingana To Push For Global Expansion".TechCrunch.RetrievedMay 20,2014.
  26. ^"Hipster music app Rdio gets even hipper, acquires TastemakerX".Pando.June 30, 2014. Archived fromthe originalon August 10, 2017.RetrievedAugust 10,2017.
  27. ^Janko Roettgers (November 16, 2015)."Pandora Is Acquiring Music Streaming Service Rdio For $75 Million".Variety.RetrievedNovember 16,2015.
  28. ^Leena Rao (March 11, 2011)."Social Music Startup Rdio Pushes Play Button For API, Affiliate Program".TechCrunch.RetrievedApril 23,2014.
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