Rimmel
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1834 |
| Founder | Eugène Rimmel |
| Headquarters | , |
Area served | Worldwide |
Key people | Bernd Beetz (CEO) |
| Products | cosmetics |
| Parent | Coty |
| Website | rimmellondon |
Rimmel(commonly known asRimmel London) is aBritishmultinational cosmetics brand, now owned by parent companyCoty.The House of Rimmel was founded byFrench-born British cosmetics entrepreneurEugène Rimmelin 1834, inBond Street,London.[1]
With creative success with these products, Rimmel London began creating products such as pomades and mouth rinses. Today, the brand is one of the world's most popular make-up producers.
Marketing and spokesmodels
[edit]Rimmel's company motto is "Get the London Look". The faces of Rimmel wereKate Moss,[2]Sophie Ellis-Bextor,Lily Cole,Ayumi Hamasaki,[3]and ITV'sHolly Willoughby.
In October 2009, it was announced thatJerry Hall,Georgia May Jagger,and Canadian supermodel,Coco Rocha,were set to join to the line up of spokeswomen.[4]Within days of Rocha's first campaign release, Rimmel announced that they had signedZooey Deschanel,Solange Knowles,and Alejandra Ramos Munoz would help the brand launch into the global marketplace.[5]In 2013, Rimmel announced their collaboration with British singer,Rita Ora,for makeup collections.[6]In 2016, Rimmel named British modelCara Delevingneas one of the faces of their brand.[7]
Ads featuring Moss and Jagger were banned from British magazines and television after the Advertising Standards Authority found them to be misleading as the ads used false lashes.[8]In 2021, Rimmel announcedAdwoa Aboahas the global activist for the brand. She would be the face of major beauty campaigns for the year.[9]In 2022,Tom Daleybecame the first male ambassador of the brand.[10]
International
[edit]Rimmel products are available in pharmacies and supermarkets inArgentina,Australia,Austria,Bahrain,Belarus,Belgium,Bulgaria,Canada,China,Croatia,Czech Republic,Denmark,Estonia,Finland,France,Germany,Hong Kong,Hungary,India,Indonesia,Ireland,Israel,Italy,Japan,Latvia,Lithuania,Lebanon,Malta,Mexico,Netherlands,Norway,Poland,Portugal,Qatar,Romania,Russia,Saudi Arabia,Slovakia,South Africa,South Korea,Spain,Turkey,Lebanon,theUnited Arab Emirates,theUnited Kingdom,Ukraine,Greece,and theUnited States.[11]
References
[edit]- ^"A brief history of Rimmel | Beauty | the Guardian".
- ^"Kate Moss and Rimmel: an exclusive collection for 15 years of collab".LadyFirst.Retrieved2021-06-29.
- ^"Bang kỳ あゆみ, Anh quốc ナンバーワンメークブランド の nhan に | ngày テレNews24".Archived fromthe originalon 2009-07-31.Retrieved2009-07-27.
- ^"Rimmel London add Georgia May Jagger and Coco Rocha to their roster while Rocha cooks at home".Sassybella.19 October 2009.Retrieved9 August2018.
- ^Costello, Brid (5 March 2010)."Zooey Deschanel and Solange Knowles Tapped by Rimmel".Wwd.Retrieved9 August2018.
- ^"Rita Ora Confirms Rimmel London Collection".MTV. 19 September 2013. Archived fromthe originalon June 2, 2015.Retrieved15 December2015.
- ^"CARA DELEVINGNE IS NOW THE FACE OF RIMMEL".Elle South Africa. April 13, 2016.RetrievedApril 13,2016.
- ^"Adjudications - Advertising Standards Authority".Archived fromthe originalon 2012-03-08.Retrieved2011-03-28.
- ^"Rimmel London Taps Adwoa Aboah as a Global Activist for the Brand".Beauty Packaging.RetrievedJanuary 5,2023.
- ^"Tom Daley:" Quand j'étais jeune, il était impensable de montrer un homme se maquiller "".L'Officiel.Retrieved16 April2024.
- ^"Promotions: Rimmel London".Archived fromthe originalon 2010-10-28.Retrieved2010-11-08.
External links
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