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Scholastic Corporation

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Scholastic Corporation
FormerlyScholastic Inc. (1981–2011)
Company typePublic
Nasdaq:SCHL
S&P 600 Component
IndustryChildren's literacy and education
FoundedOctober 22, 1920;103 years ago(1920-10-22),inWilkinsburg,Pennsylvania,U.S.
FounderMaurice Robinson
HeadquartersScholastic Building
557 Broadway,New York City,New York10012,
United States
Key people
ProductsBooks, magazines, pre-K to grade 12 instructional programs, classroom magazines, films, television
RevenueIncreaseUS$1.7 billion (2022)[1]
Number of employees
8,900 (2019)[2]
DivisionsImprints and corporate divisions
Websitescholastic/home

Scholastic Corporationis an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, teachers, parents, children, and other educational institutions. Products are distributed via retail and online sales and through schools viareading clubsand book fairs.Clifford the Big Red Dog,a character created byNorman Bridwellin 1963, is the mascot of the company.

Company history

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Richard Robinsonserved as the corporation's CEO and president from 1975 until his death in 2021

Scholastic was founded in 1920 by Maurice R. Robinson nearPittsburgh, Pennsylvaniato be a publisher of youth magazines. The first publication wasThe Western Pennsylvania Scholastic.It coveredhigh school sportsand social activities; the four-page magazine debuted on October 22, 1920, and was distributed in 50 high schools.[3]In 1948, Scholastic entered the book club business.[4]In the 1960s, scholastic international publishing locations were added in England 1964, New Zealand 1964, and Sydney 1968.[5]Also in the 1960s, Scholastic entered the book publishing business. In the 1970s, Scholastic created its TV entertainment division.[3]From 1975 until his death in 2021,Richard Robinson,who was the son of the corporation's founder, served as CEO and president.[6]In 2000, Scholastic purchasedGrolierfor US$400 million.[7][8]Scholastic became involved in a video collection in 2001. In February 2012, Scholastic boughtWeekly Reader PublishingfromReader's Digest Association,and announced in July 2012 that it planned to discontinue separate issues ofWeekly Readermagazines after more than a century of publication, and co-branded the magazines asScholastic News/Weekly Reader.[9]Scholastic sold READ 180 to Houghton Mifflin Harcourt in 2015. in December 2015, Scholastic launched the Scholastic Reads Podcasts. On October 22, 2020, Scholastic celebrated its 100th anniversary. In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress.[10]In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 withHoughton MifflinHarcourt to help students understand their reading skills. Scholastic Reference publishes reference books.[11]

Company structure

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The business has three segments: Children's Book Publishing and Distribution, Education Solutions, and International. Scholastic holds the perpetual US publishing rights to theHarry PotterandHunger Gamesbook series.[12][13]Scholastic is the world's largest publisher and distributor of children's books and print and digital educational materials for pre-K to grade 12.[14]In addition toHarry PotterandThe Hunger Games,Scholastic is known for its school book clubs and book fairs, classroom magazines such asScholastic NewsandScience World,and popular book series:Clifford the Big Red Dog,Goosebumps,Horrible Histories,Captain Underpants,Animorphs,The Baby-Sitters Club,andI Spy. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement.Clifford the Big Red Dogserves as the official mascot of Scholastic.[15]

Marketing initiatives

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The Scholastic Art & Writing awards was Founded in 1923 by Maurice R. Robinson,The Scholastic Art & Writing Awards,[16]administered by theAlliance for Young Artists & Writers,is a competition which recognizes talented young artists and writers from across the United States.[17]

The success and enduring legacy of theScholastic Art & Writing Awardscan be attributed in part to its well-planned and executed marketing initiatives. These efforts have allowed the competition to adapt to the changing times, connect with a wider audience, and continue its mission of nurturing the creative potential of the nation's youth.

Imprints and corporate divisions

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"Omnibus Books" redirects here. For the independent publisher, seeOmnibus Press.
  • Trade Publishing Imprints include:
    • Arthur A. Levine Books, which specializes infictionandnon-fictionbooks for young readers. The imprint was founded at Scholastic in 1996 by Arthur Levine inNew York City.The first book published by Arthur A. Levine Books wasWhen She Was GoodbyNorma Fox Mazerin autumn of 1997. The imprint is most notable as the publisher for the American editions of theHarry Potterseries byJ. K. Rowling.[18][19][20]In March 2019, Levine left Scholastic to form his own new publisher. Scholastic will retain Levine's back catalogue.[21]
    • The Chicken House
    • Graphix, a graphic novel imprint started in 2005.[22]
    • Klutz Press
    • Orchard Books
    • Scholastic Australia - made up of Koala Books, Margaret Hamilton Books, Omnibus Books, and Scholastic Corporation.[23]
  • Children's Press (spelledChildrens Pressfrom 1945 to 1996) - founded in 1945,[24]and formerly headquartered in 1224 West Van Buren Street,Chicago,Illinoisuntil it was acquired byGrolierin 1995 moving its operations to New York City,New YorkandDanbury,Connecticut,this press published various publications such as theRookie Read-Aboutseries,A True Bookseries, Young People's series (Young People's Animal EncyclopediabyMaurice Burton,Young People's Science Encyclopedia,New Frontiers in ScienceandYoung People's Science Dictionaryby the staff of National College of Education (nowNational Louis University),Young People's Illustrated Encyclopedia,andYoung People's World),Getting to Knowseries and also has a secondary imprint,Franklin Watts.
  • 9 Story Media Group- founded in 2002, is a media company in Canada, Scholastic acquired complete economic interest and minority voting rights in the company for $186 million; the transaction closed on June 21st of that year.[25][26][27]

In 2005, Scholastic developedFASTT MathwithTom Snyderto help students with their proficiency with math skills, specifically beingmultiplication,division,addition,andsubtractionthrough a series of games and memorization quizzes gauging the student's progress.[28]In 2013, Scholastic developed System 44 withHoughton Mifflin Harcourtto help students encourage reading skills. In 2011, Scholastic developed READ 180 withHoughton Mifflin Harcourtto help students understand their reading skills. Scholastic Reference publishesreference books.[29][30]

Scholastic Entertainment

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Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is a corporate division[31] led byDeborah Fortesince 1995. It covers "all forms of media and consumer products, and is comprised of four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio."Weston Woodsis its production studio, acquired in 1996, as wasSoup2Nuts(best known forDr. Katz, Professional Therapist,Science CourtandHome Movies) from 2001 to 2015 before shutting down.[32] Scholastic has produced audiobooks such as the Caldecott/Newbery Collection;[33]Scholastic has been involved with several television programs and feature films based on its books. In 1985, Scholastic Productions teamed up withKarl-Lorimar Home Video,a home video unit ofLorimar Productions,to form the line Scholastic-Lorimar Home Video, whereas Scholastic would produce made-for-video programming, and became a best-selling video line for kids, and the pact expired for two years, whereas Scholastic would team up with leading independent family video distributor and a label ofInternational Video Entertainment,Family Home Entertainment,to distribute made-for-video programming for the next three years.[34]

Filmography

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Series

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Title Year(s) Network Co-production with
Voyagers! 1982–1983 NBC James D. Parriott Productions andUniversal Television(owner)
Charles in Charge 1984–1985
1987–1990		 CBS
Syndication		 Al Burton Productions andUniversal Television(owner)
Scholastic's Blue Ribbon Storybook Video 1986 Direct-to-video NelvanaandKarl-Lorimar Home Video(owner)
Clifford the Big Red Dog 1988 Nelvana
My Secret Identity 1988–1991 CTV(Canada)
Syndication (U.S.)		 Sunrise Films (owner),MCA TV
Parent Survival Guide 1989 Lifetime
The Baby-Sitters Club 1990–1993 Direct-to-video
HBO		 Amber Films, Ltd.
The Magic School Bus 1994–1997 PBS Kids Nelvana,South Carolina ETV
Goosebumps 1995–1998 Fox Kids Protocol Entertainment
Animorphs 1998–1999 Nickelodeon(U.S.)
YTV/Global(Canada)		 Protocol Entertainment
Dear America 1999–2000 HBO Family
Clifford the Big Red Dog 2000–2003 PBS Kids Mike Young Productions
Horrible Histories 2000–2001 CITV Mike Young Productions and Telegael
I Spy 2002–2003 HBO Family The Ink Tank (season 1) and JWL Entertainment Productions (season 2)
Clifford's Puppy Days 2003–2006 PBS Kids Mike Young Productions (season 1)
Maya & Miguel 2004–2007 PBS Kids Go!
The Amazing Colossal Adventures ofWordGirl(interstitial series) 2006–2007 PBS Kids Soup2Nuts
WordGirl 2007–2015 Soup2Nuts
Turbo Dogs 2008–2011 Kids' CBC(Canada)
Qubo(U.S.)		 Smiley Guy Studios,Huhu Studios,CCI Entertainment(owner)
Sammy's Story Shop 2008–2009 Qubo
Astroblast! 2014–2015 PBS Kids Sprout Soup2Nuts
The Magic School Bus Rides Again 2017–2021 Netflix 9 Story Media GroupandBrown Bag Films
His Dark Materials 2019–2022 BBC One
HBO		 BBC Studios,Bad Wolf(owner),New Line Productions
Clifford the Big Red Dog 2019–2021 Prime Video
PBS Kids		 9 Story Media Group, Brown Bag Films and 100 Chickens
Stillwater 2020–2023 Apple TV+ Gaumont Animation
Puppy Place 2021–2022
Eva the Owlet 2023 Brown Bag Films
Goosebumps 2023–present Disney+/Hulu Original Film,Stoller Global Solutions andSony Pictures Television(owner)

Specials

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Title Airdate Network Notes
Mystery at Fire Island November 27, 1981 CBS
The Haunted Mansion Mystery January 8-15, 1983 ABC
The Magic of Herself the Elf July 30, 1983 Syndication Nelvana,Those Characters from Cleveland(owner)
The Great Love Experiment February 8, 1984 ABC
A Different Twist March 10, 1984 ABC
The Almost Royal Family October 24, 1984 ABC
The Exchange Student January 22, 1985 CBS
The Adventures of a Two-Minute Werewolf February 23-March 2, 1985 ABC
High School Narc December 4, 1985 ABC
Getting Even: A Wimp's Revenge March 19, 1986 ABC
The Incredible Ida Early May 29, 1987 NBC
Read Between the Lines June 3, 1987 ABC
Song City USA
More Song City USA		 September 1989 Direct-to-video
Floor Time: Tuning In to Each Child 1990 Direct-to-video
Riding the Magic School Bus with Joanna Cole and Bruce Degen September 1992 Direct-to-video
The Very Hungry Caterpillarand Other Stories 1993 Direct-to-video U.S. version ofThe World of Eric Carle
Stellaluna 2002 Direct-to-video

Films

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Release date Title Notes
July 14, 1995 The Indian in the Cupboard co-production withParamount Pictures,Columbia Pictures,andThe Kennedy/Marshall Company
August 18, 1995 The Baby-Sitters Club co-production withColumbia PicturesandBeacon Pictures
October 9, 1998 The Mighty co-production withMiramax Films
October 11, 2002 Tuck Everlasting co-production withWalt Disney PicturesandBeacon Pictures
February 20, 2004 Clifford's Really Big Movie co-production withWarner Bros. Picturesand Big Red Dog Productions
December 5, 2007 The Golden Compass co-production withNew Line CinemaandIngenious Film Partners
October 16, 2015 Goosebumps co-production withColumbia Pictures,Sony Pictures Animation,LStar Capital,Village Roadshow Pictures,andOriginal Film
October 12, 2018 Goosebumps 2: Haunted Halloween co-production withColumbia Pictures,Sony Pictures Animation,Original Film,and Silvertongue Films
December 6, 2018 Mortal Engines co-production withUniversal Pictures,MRC,Silvertongue Films,Perfect World Pictures,andWingNut Films
April 4, 2020 You're Bacon Me Crazy television movie; co-production with Bar None Productions
November 10, 2021 Clifford the Big Red Dog co-production withParamount Pictures,Entertainment One,New Republic Pictures,and The Kerner Entertainment Company
May 17, 2024 Thelma the Unicorn co-production withNetflix AnimationandBuzzFeed Motion Pictures

Book fairs

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Scholastic Book Fairs began in 1981. Scholastic provides book fair products to schools, which then conduct the book fairs. Schools can elect to receive books, supplies and equipment or a portion of the proceeds from the book fair.[35]

In the United States, during fiscal 2023, revenue from the book fairs channel ($553.1 millions) accounted for half of the company's revenue in the "Total Children's Book Publishing and Distribution" segment ($1,038 millions),[36]and schools earned over $210 million in proceeds in cash and incentive program credits.[37]

In October 2023, Scholastic created a separate category for books dealing with "race, LGBTQ and other issues related to diversity", allowing schools to opt out of carrying these types of books. Scholastic defended the move, citing legislation in multiple states seeking toban booksdealing withLGBTQissues orrace.[38]After public backlash from educators, authors, andfree speechadvocacy groups, Scholastic reversed course, saying the new category will be discontinued, writing: "It is unsettling that the current divisive landscape in the U.S. is creating an environment that could deny any child access to books, or that teachers could be penalized for creating access to all stories for their students".[39][40]

Book clubs

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Scholasticbook clubsare offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade.[41]Book club operatorsreceive "Classroom Funds"redeemable only forScholastic Corporationproducts.[42][43][44]

See also

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References

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  1. ^"Scholastic Form 10-K Annual Report".Scholastic Corporation.Archivedfrom the original on April 18, 2017.RetrievedApril 17,2017.
  2. ^"Annual Report 2019"(PDF).Archivedfrom the original on February 28, 2020.RetrievedFebruary 28,2020.
  3. ^abNeary, Lynn (July 15, 2013)."How Scholastic Sells Literacy to Generations Of New Readers".NPR.Archivedfrom the original on May 4, 2021.RetrievedMay 4,2021.
  4. ^https:// scholastic /aboutscholastic/history/
  5. ^"United States Securities and Exchange Commission Form 10-K Annual Report pursuant to section 13 or 15(d) of the Securities exchange Act of 1934, For the fiscal year ended May 31, 2002, Commission File No. 0-19860: Scholastic Corporation".2002. pp. 6, 7. Archived fromthe originalon March 4, 2016.RetrievedSeptember 12,2015.
  6. ^"Richard Robinson".Scholastic.Archivedfrom the original on June 7, 2021.RetrievedJune 6,2021.
  7. ^"French Plan to Sell Grolier",Publishers Weekly,11/29/1999
  8. ^"Scholastic to Acquire Grolier", press release, Scholastic Inc., 4/13/2000.
  9. ^"Scholastic to End Independent Publication of Weekly Reader".Bloomberg. July 23, 2012.Archivedfrom the original on July 31, 2012.RetrievedNovember 16,2012.
  10. ^Grodd, Wolfgang.ABSTRACT MATHEMATICAL COGNITION EDITED BY: Philippe Chassy and Wolfgang Grodd PUBLISHED IN: Frontiers in Human Neuroscience.
  11. ^"READ 180: Evidence and Efficacy for Students with Disabilities and English Learners".hmhco.RetrievedMarch 8,2024.
  12. ^"Scholastic profit rises on Hunger Games sales".Reuters.July 19, 2012.Archivedfrom the original on March 6, 2016.RetrievedOctober 18,2012.
  13. ^Reaney, Patricia (July 31, 2012)."J.K. Rowling launches Harry Potter book club online".Reuters.Archivedfrom the original on March 4, 2016.RetrievedOctober 18,2012.
  14. ^"Global Publishing Leaders 2018: Scholastic".Publishers Weekly.Archivedfrom the original on November 6, 2019.RetrievedNovember 6,2019.
  15. ^Croot, James (December 29, 2021)."Clifford the Big Red Dog: Doggone it - this predictable canine caper disappoints".Stuff.RetrievedJanuary 8,2023.
  16. ^Williams, John (September 20, 2017)."Richard Robinson of Scholastic Honored for Lifetime of Work in Children's Publishing".The New York Times.ISSN0362-4331.Archivedfrom the original on June 7, 2021.RetrievedMarch 30,2021.
  17. ^"Scholastic Art and Writing Awards Baltimore Office of Promotion & the Arts".promotionandarts.org.Archivedfrom the original on October 15, 2019.RetrievedJuly 8,2021.
  18. ^"Welcome To Arthur A. Levine Books!".Arthur A. Levine Books!.Archivedfrom the original on January 9, 2016.RetrievedJanuary 3,2016.
  19. ^"Potter Publisher Predicted Literary Magic".NPR.Archivedfrom the original on May 31, 2018.RetrievedApril 5,2018.
  20. ^"The Wizardly Editor Who Caught the Golden Snitch".The Washington Post.Archivedfrom the original on May 31, 2018.RetrievedDecember 19,2017.
  21. ^Whyte, Alexandra (March 13, 2019)."Harry Potter publisher leaves Scholastic".Kidscreen.Archivedfrom the original on May 15, 2019.RetrievedJuly 20,2019.
  22. ^"Graphix".
  23. ^"Publishing Channel".scholastic.au.Scholastic Australia.Archivedfrom the original on June 25, 2015.RetrievedSeptember 12,2015.
  24. ^"Children's Press".Archivedfrom the original on June 17, 2017.RetrievedJuly 16,2022.
  25. ^"Scholastic to Invest in 9 Story Media Group, Expanding Opportunities for Production and Global Licensing of Scholastic IP".Scholastic, Inc.(Press release). March 12, 2024.RetrievedMarch 12,2024.
  26. ^Vlessing, Etan (March 12, 2024)."Scholastic to Invest $186M in Animation Studio 9 Story Media".The Hollywood Reporter.RetrievedMarch 12,2024.
  27. ^"Scholastic Closes Investment in 9 Story Media Group, Award-Winning Creator, Producer and Distributor of Premium Children's Content".9 Story Media Group.June 21, 2024.
  28. ^"Tom Snyder Products Announces FASTT Math".PR Newswire.April 7, 2005.ProQuest451492696.
  29. ^Hobbs, Nancy (December 27, 1996)."Under The Covers; Reviews Of Children's Books".The Salt Lake Tribune.Archived fromthe originalon March 13, 2023.RetrievedMarch 13,2023.
  30. ^Bookman, Julie (September 11, 1999)."Books for Kids: 'Wow' facts give young historians frame of reference - Family Pages".The Atlanta Journal-Constitution.Archived fromthe originalon March 13, 2023.
  31. ^"Welcome".About Scholastic.Scholastic Corporation. Archived fromthe originalon April 11, 2012.RetrievedApril 20,2012.
  32. ^"Media & The Mission".About Scholastic.Scholastic Corporation. Archived fromthe originalon April 20, 2012.RetrievedApril 20,2012.
  33. ^"Weston Woods Caldecott/Newbery Collection".English language teaching: listening practice.Scholastic Corporation. Archived fromthe originalon April 23, 2012.RetrievedApril 20,2012.
  34. ^"Kidvid Forces Link To Attack Market".Variety.August 19, 1987. p. 47.
  35. ^"2023 Annual Report, page 9".investor.scholastic.RetrievedOctober 6,2023.
  36. ^"2023 Annual Report, page 56".investor.scholastic.RetrievedOctober 6,2023.
  37. ^"2023 Annual Report, page 13".investor.scholastic.RetrievedOctober 6,2023.
  38. ^Picchi, Aimee (October 17, 2023)."Scholastic book fairs, a staple at U.S. schools, accused of excluding diverse books".CBS News.RetrievedDecember 18,2023.
  39. ^Treisman, Rachel (October 25, 2023)."Scholastic backtracks, saying it will stop separating diverse books for fairs in 2024".NPR.RetrievedDecember 18,2023.
  40. ^Horton, Adrian (October 25, 2023)."Scholastic reverses decision to separate books on race, gender and sexuality".The Guardian.RetrievedDecember 18,2023.
  41. ^"Our Businesses".scholastic.Archived fromthe originalon June 7, 2021.RetrievedJune 10,2021.
  42. ^"Terms & Services".scholastic.Archived fromthe originalon April 4, 2021.RetrievedJune 10,2021.
  43. ^"Raise Classroom Funds".scholastic.Archived fromthe originalon April 28, 2021.RetrievedJune 10,2021.
  44. ^"FAQ: Raising Money for Your Classroom".Scholastic Corporation.Salesforce.Archived fromthe originalon June 10, 2021.RetrievedJune 10,2021.Where can classroom funds be spent? Classroom Funds can be spent online only at Scholastic Book Clubs (clubs.scholastic )
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