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Scrub Daddy

From Wikipedia, the free encyclopedia
Scrub Daddy Inc.
Company typePrivate
IndustryCleaning products
Founded2012;12 years ago(2012)
FounderAaron Krause
Headquarters,
US
ProductsSponges
Websitescrubdaddy
A couple of Scrub Daddy sponges

Scrub Daddy Inc.is a cleaning product company best known foreponymoussponges it manufactures in the shape of asmiley face.Most products are made of apolymerwhich changes texture – firm in cold water and soft in warm water.[1]As of 2019, Scrub Daddy had the highest revenue of any product successfully pitched on theABCreality showShark Tank.[2][3]

History[edit]

After damaging the exterior of a vehicle when cleaning the outside,detailerAaron Krause invented a line of buffing and polishing pads. The company was acquired by3Min August 2008. 3M did not purchase a line of sponges Krause had invented, leaving them to sit in his factory. Five years later, Krause used the remaining sponges to clean his dishes and lawn furniture. According to Krause, this is when he "realized his multi-million dollar idea."[1][4][5]

According to the company's website, Scrub Daddy, Inc. was officially founded in 2012 with grassroots marketing.[6]On theShark Tankepisode originally airing in October 2012,Lori Greinermade a 20% equity stake deal with Krause for $200,000.[2]The following day, Greiner and Krause sold 42,000 sponges in under seven minutes onQVC.[7]Greiner then helped Scrub Daddy to be sold in retail stores such asBed, Bath & Beyond.In January 2017, Scrub Daddy's total revenues surpassed $100 million – the highest of anyShark Tankproduct.[8]As of October 2019, the company's lifetime sales were $209 million.[9]In Season 14 Episode 13, it was reported that Scrub Daddy in 10 years has 273 employees, 160 products, sold in 257,000 retail locations, and is a top 5 grossing company inShark Tankhistory, having sold more than $670 million in retail sales since launch.[10]

Products[edit]

Scrub Daddy[edit]

Scrub Daddy is made from a strong "high-tech polymer", which is likely to bepolycaprolactonebased on prior patent filings.[11][12]The texture changes in water: soft in hot water, firm in cold water. The original Scrub Daddy is a yellow circular scrubber with a smiling face punched into it. Krause has two patents on its design.[4]

Other products[edit]

The brand consists of more than 20 products,[13]including scouring pads, dual-sided sponges, sink organizers, soap dispensers and household erasers.[7][14][15][16]

References[edit]

  1. ^ab"How I Made My Millions: Scrub Daddy".CNBC. NBR. 13 May 2016.Archivedfrom the original on 3 February 2017.Retrieved2 February2017.
  2. ^abAdams, Susan (18 March 2016)."Ten Of The Best Businesses To Come Out Of Shark Tank".Forbes.Archivedfrom the original on 23 December 2016.Retrieved2 February2017.
  3. ^"Shark Tank: secrets behind most successful business to appear on show".NZME. 4 February 2019.Archivedfrom the original on 7 February 2019.Retrieved7 February2019.
  4. ^abSawyer, Nicole (20 March 2014)."Sponge Soaks Up 'Shark Tank' Success, Sales Balloon to $18M".ABC News. Good Morning America.Archivedfrom the original on 26 December 2023.Retrieved2 February2017.
  5. ^"3M Acquires Paint Finishing Business".3M. 23 September 2008.Archivedfrom the original on 3 February 2017.Retrieved2 February2017.
  6. ^"About Us".Scrub Daddy.Archivedfrom the original on 2 April 2017.Retrieved2 February2017.
  7. ^abWalker, Jodi (5 December 2014)."Where To Buy 'Shark Tank's Scrub Daddy So You Can Help It Remain the Series' Most Successful Product".Bustle.Archivedfrom the original on 3 February 2017.Retrieved2 February2017.
  8. ^Whitney, Alyse (12 January 2017)."The One Shark Tank Product Actually Worth Buying".Bon Appétit.Archivedfrom the original on 3 February 2017.Retrieved2 February2017.
  9. ^Locke, Taylor (14 October 2019)."The Stories Behind Shark Tank's Most Successful Products Ever — and How Much They're Worth Now!".CNBC Make It.CNBC LLC.Archivedfrom the original on 12 April 2020.Retrieved29 May2020.
  10. ^"Scrub Daddy's Valuation - Latest Sales After Shark Tank".techiegamers.Techie + Gamers. 28 March 2023.Archivedfrom the original on 23 July 2023.Retrieved23 July2023.
  11. ^"Scrub Daddy Science | Chemical Education Xchange".3 January 2018.Archivedfrom the original on 26 June 2022.Retrieved6 May2022.
  12. ^US application 2014075699,Krause, Aaron C., "Thermochromic foam cleaning pad and process for making the same", published 2014-03-20,since abandoned.
  13. ^"One of Shark Tank's Best Selling Dishwashing Products of All-Time is Only $7".In The Know.2020-03-09.Archivedfrom the original on 2021-02-16.Retrieved2020-05-29.
  14. ^Mastrull, Diane (30 June 2014)."Big Daddy".The Inquirer. Philly.Archivedfrom the original on 3 February 2017.Retrieved2 February2017.
  15. ^Takiff, Jonathan (13 March 2016)."Gizmo Guy: Home Grown".The Inquirer. Philly.Archivedfrom the original on 3 February 2017.Retrieved2 February2017.
  16. ^Schwartzberg, Lauren (2 May 2016)."An All-Purpose Sponge That's Better Than Your Average Scotch-Brite".New York Magazine.Archivedfrom the original on 3 February 2017.Retrieved2 February2017.


External links[edit]