Shop LC
 | |
| Country | United States |
|---|---|
| Broadcast area | United States and Canada |
| Headquarters | Cedar Park, Texas |
| Programming | |
| Language(s) | English |
| Picture format | 1080i(HDTV) 480i(SDTV) |
| Ownership | |
| Owner | Vaibhav Global |
| Sister channels | The Jewellery Channel(United Kingdom) |
| History | |
| Launched | 2007 |
| Former names | The Jewelry Channel (2007-09) Liquidation Channel (2009-16) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Available over the air in select markets | Check local listings |
| Streaming media | |
| Digital media receiver | Rokuchannel |
| Live stream | Watch live |
Shop LC,formerly known asLiquidation ChannelandThe Jewelry Channel,is an Americancable television networkbased inAustin, Texas,which mainly specializes in sellingjewelry.[1][2][3]The network is a subsidiary of theIndian-basedVaibhav Global Limited.[4][5]
The network's reach is approximately 77 million households in the United States.[4]The network sells inventory in areverse auctionformat. It additionally airs late nights on the American broadcast networksRetro TV,LATV,andTeleXitosthrough a time brokerage agreement,[6]along with varieddigital subchannelcoverage nationwide.[7]The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products.[8]
History
[edit]Shop LC was originally launched as The Jewelry Channel in 2007.
In 2009, The Jewelry Channel was renamed as Liquidation Channel and switched over to a discount liquidation model in 2009 due to a lack of demand for luxury items in theGreat Recession,and to reduce confusion with the already-existingJewelry Television.[2]The channel originally expected to liquidate merchandise and cease operations.[9]
Jewelry Television sued Liquidation Channel forinfringementof a reverse auction patent in June 2013. In October 2015, the Patent Trial and Appeal Board invalidated Jewelry Television's "abstract ideas"patent based on the previousAlice Corp. v. CLS Bank Internationalruling.[10]On May 28, 2015, two customers sued the channel over falsely advertised discounts.[11]
On January 9, 2017, Liquidation Channel officially rebranded itself as Shop LC; it had already removed all uses of the Liquidation Channel branding in full throughout 2016, branding solely as "LC". The meaning of the LC abbreviation was also changed so the channel's name now stands for "Shop Low-Cost". Kevin Lyons, president of Shop LC, stated that the rebrand to Shop LC is "about evolution". In addition to the name change, Shop LC designed new broadcast studios, updated television and website graphics and expanded its corporate headquarters.
In early 2021, Vaibhav Global came to terms withHearst Televisionto carry the network on that station group's subchannels in a number of major markets, and has also added other broadcast subchannel affiliates throughout the United States to extend its coverage. The Hearst deal ended on May 1, 2022.
On November 18, 2021, it was announced that Shop LC would relocate from Austin proper to suburbanCedar Parkby 2024, with the encouragement of sales tax and job creation incentives to build a production, office, and warehouse facility planned to be 200,000 square feet (19,000 m2).[12]
See also
[edit]
External links
[edit]References
[edit]- ^Adams, Susan."Where The Jobs Will (And Won't) Be In 2014".Forbes.Retrieved2016-02-02.
- ^ab"Liquidation Channel is broadcast to millions".archive.rrleader.Retrieved2016-02-03.
- ^"Liquidation Channel".Roku Guide.17 June 2011.Retrieved2016-02-03.
- ^abPatherya, Mudar (21 June 2015)."Vaibhav Global: India's successful e-tail model".Business Standard India.Retrieved2016-02-03.
- ^"Vaibhav Global ready to shine: Nirmal Bang".moneycontrol.Retrieved2016-02-03.
- ^"LATV Schedule"(PDF).2019-04-02.
- ^"Stations for Network - Liquidation Channel".Rabbit Ears.info.RetrievedSeptember 18,2016.
- ^Dinges, Gary (March 12, 2016)."Liquidation Channel bringing local jewelry to world audience".My Statesman.Cox Media Group.RetrievedSeptember 18,2016.
- ^"Liquidation Channel Announces Rebrand Shopping Network to Relaunch as Shop LC".
- ^Bultman, Matthew (October 20, 2015)."Jewelry Channel Gets Rival's Auction Patent Axed Under Alice".Law360.Portfolio Media.RetrievedSeptember 18,2016.
- ^"The Liquidation Channel sued over allegedly false discounts".Legal NewsLine.LocalLabs News Service: Legal Newsline. June 15, 2015.RetrievedSeptember 18,2016.
- ^"Shop LC moving headquarters from Austin to Cedar Park".19 November 2021.