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New American Library

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New American Library
New American Library
Parent companyBerkley Books(Penguin Random House)
Founded1948
FounderVictor WeybrightandKurt Enoch
Country of originUnited States
Headquarters locationNew York City,New York,U.S.
ImprintsNAL Accent, Obsidian,Plume,Roc,Signet, Signet Eclipse, Signet Select
Official websitepenguin

TheNew American Library(also known asNAL) is an Americanpublisherbased inNew York,founded in 1948. Its initial focus was affordablepaperbackreprintsof classics and scholarly works as well as popular andpulpfiction, but it now publishes trade and hardcover titles. It is currently animprintofPenguin Random House;it was announced in 2015 that the imprint would publish only nonfiction titles.

History

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20th century

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New American Library (NAL) began life as Penguin U.S.A. and as part of Penguin Books of England. Because of complexities of exchange control and import and export regulations—Penguin made the decision to terminate the association, and the company was renamed the New American Library of World Literature in 1948[1]when Penguin Books' assets (excluding the Penguin and Pelican trademarks) were bought byVictor WeybrightandKurt Enoch(formerly head ofAlbatross Books).

Enoch served as president of New American Library from 1947 to 1965.[2][3]He later served as head of Book Publishing atTimes Mirrorand then stepped down to Vice-President when John P. R. Budlong became president of New American Library in 1965.[3]

NAL's productions were not limited to softbound reprints. Original works of mystery, romance, and adventure proved to be profitable and popular. In 1963 the company began publishing original publications in hardback format,[4]such as the immensely popularJames Bond"007" series written byIan Fleming.NAL also published new "quality" paperback editions of classic works—for example, a Shakespeare series—which featured renowned scholars, editors, and translators. Many of those editions were oriented toward a high school and college readership. Those paperbound books included subjects in the humanities, the arts, and the sciences.

NAL also published at least two notable "magazines in book form":New World Writingin the 1950s and early 1960s, andNew American Reviewin the latter 1960s and early 1970s (which then moved on to other publishers asAmerican Review).

NAL enjoyed great success: by 1965, its Mentor and Signet books annually sold over 50 million volumes.[citation needed]In 1956 NAL reported that "over 3 million copies" of the Signet Books edition ofFrom Here to Eternityhad been sold.[5]

The McCarthy era of the 1950s is notorious for its attacks upon communism and communistic influences in American life, and the object of federal investigations and trials was to eliminate this perceived threat and extinguish any and all communistic elements. NAL became involved with the censorship trials when certain books were deemed inflammatory and subsequently banned. Victor Weybright was asked to testify before a 1952 House Committee that examined pornography. Rather than accept government restrictions, Weybright endorsed a self-regulated censorship policy on the part of publishing companies.[citation needed]Weybright commented thus:

I pointed out with some justification, but certainly not as my basic argument, that the Mentor list was essential as part of the character and prestige of our company and an indispensable exhibit when our more daring fiction—by Faulkner, Farrell, and Caldwell—was attacked by the censors.[6]

New York University Library received the NAL archive as a gift from the NAL in the spring of 1965.[7]

Acquisitions and mergers

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NAL witnessed several changes in ownership beginning in the 1960s. In 1960 Times Mirror of Los Angeles bought NAL;[8]however, NAL continued to operate autonomously within the Mirror Company and management remained unchanged. In 1983 Odyssey Partners and Ira J. Hechler bought NAL[9]from the Times Mirror Company for over $50 million. At the time of the sale New American Library had over 1 billion paperback books in print.[10]

In 1985 New American Library acquired E.P. Dutton, an independent hardcover and trade publisher.[9]During this period there was pressure for paperback publishers to add hardcover divisions. NAL had started publishing hardcovers in 1980 with mixed success and determined that Dutton would give them an edge in that space.[9]

In 1987, the NAL was reintegrated into the Penguin Publishing Company.[11]Penguin had been purchased byPearson PLCin 1970.

21st century

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In 2013, Pearson PLC merged Penguin withBertelsmannowned Random House to formPenguin Random House.[12]New American Library is currently part of the Penguin Publishing Group, where it is a sister imprint to theBerkley Publishing Group.In June 2015 it was announced by Penguin that starting in fall of 2016, Berkley would publish fiction titles while New American Library would publish only non-fiction titles. According to Berkley/NAL Publishing Group president Leslie Gelbman this "will delineate the two publishing lines and sharpen their publishing identities."[13][14]

See also:Penguin Books
See also:Penguin Random House

Imprints

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Imprints past and present have included the following:[9]

  • Meridian
  • Mentor Books,(mostly) non-fiction (with the slogan, "Good reading for the millions" )[15][16]
  • Mentor-Omega,featuring Catholic philosophers
  • Mentor Executive Library,for businesspeople
  • Mentor-UnescoArt Books
  • NAL Trade
  • Plume
  • Signet Books[17][18][19]
  • Signet Classic,paperback reprints of classics fromGiovanni BoccacciotoSinclair Lewis,accompanied by introductions and in newer editions, afterwords.[20][21][22]
  • Signet Fiction
  • Signet Science
  • Signet Key,for young readers ages 10 to 14.[23]
  • Signette[24]

Notable authors

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Notable cover illustrators

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References

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  1. ^"People Who Read and Write".The New York Times.Retrieved2016-04-10– via timesmachine.nytimes.
  2. ^Mitgang, Herbert (1982-02-17)."Kurt Enoch, 86; Pioneer In Paperback Publishing".The New York Times.ISSN0362-4331.Retrieved2016-04-10.
  3. ^ab"John Budlong Heads Library of Literature".The New York Times.Retrieved2016-04-10– via timesmachine.nytimes.
  4. ^"Publisher Adds Hardcover Line".The New York Times.Retrieved2016-04-10– via timesmachine.nytimes.
  5. ^Signet Books T1075 - James Jones - From Here to Eternity,flickr. Retrieved 30 September 2017.
  6. ^Weybright, Victor (1967).The Making of a Publisher.New York: Reynal and Company. p. 207.
  7. ^The Fales Library of NYU's Guide to the New American Library Archive
  8. ^"OTHER SALES, MERGERS; Times-Mirror Co. Companies Plan Sales, Mergers".The New York Times.Retrieved2016-04-10– via timesmachine.nytimes.
  9. ^abcdMcdowell, Edwin (1985-02-07)."E.P. Dutton to be Purchased by New American Library".The New York Times.ISSN0362-4331.Retrieved2016-04-10.
  10. ^abMcdowell, Edwin (1983-11-08)."Times Mirror is Selling New American Library".The New York Times.ISSN0362-4331.Retrieved2016-04-16.
  11. ^Mcdowell, Edwin (1986-10-01)."Penguin Agrees to Buy New American Library".The New York Times.ISSN0362-4331.Retrieved2016-04-12.
  12. ^"Penguin, Random House Announce Merger".NPR.org.National Public Radio.Retrieved2016-04-10.
  13. ^"NAL Is Merged Into Realigned Berkley Publishing Group".Publishers Lunch.Retrieved2016-04-10.atPublishers Weekly
  14. ^"Penguin Merges Berkley, NAL".PublishersWeekly.Retrieved2016-04-10.
  15. ^Mentor Books (New American Library, Inc.) - Book Series List,publishinghistory. Retrieved 29 September 2017.
  16. ^Mentor Books,flickr. Retrieved 29 September 2017.
  17. ^Signet Books (New American Library) - Book Series List,publishinghistory. Retrieved 29 September 2017.
  18. ^Signet,bookscans. Retrieved 29 September 2017.
  19. ^Signet Books,flickr. Retrieved 29 September 2017.
  20. ^Signet Classics (New American Library, Inc.) - Book Series List,publishinghistory. Retrieved 29 September 2017.
  21. ^Signet Classics 1 - 199,bookscans. Retrieved 29 September 2017.
  22. ^Signet Classics,flickr. Retrieved 29 September 2017.
  23. ^Signet Key,bookscans. Retrieved 29 September 2017.
  24. ^Love Is... New ways to spot that certain feeling...Signette/New American Library, 1971. Author/illustrator: Kim Grove
  25. ^Schilders, Ed."James Avati - Cover Story".cubra.nl.Retrieved29 September2017.Includes five Avati-designed covers of Signet Books
  26. ^abcDare to Judge This Book: Some Great Pulp & Paperback Cover Artists,thrillingdetective. Retrieved 29 September 2017.
  27. ^abcdefghijklm"Artist List for Penguin and Signet Books".bookscans.Retrieved29 September2017.
  28. ^Schreuders, Piet (October 2001)."The Paperback Art of James Avati".Illustration.1(1).Retrieved29 September2017– via issuu.
  29. ^Designed by Milton Glaser,flickr. Retrieved 30 September 2017.
  30. ^Victor Kalin Covers,flickr. Retrieved 29 September 2017.
  31. ^Lovisi, Gary (April 2002)."The Magic of Robert Maguire".Illustration.1(3).Retrieved29 September2017– via issuu.
  32. ^Lovisi, Gary (Winter 2009–10)."Rudy Nappi: Celebrating the Artist and his Work".Illustration(28).Retrieved29 September2017– via issuu.

Further reading

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  • Bonn, Thomas L. (1989).Heavy traffic & high culture: New American Library as literary gatekeeper in the paperback revolution.Carbondale: Southern Illinois University Press.ISBN0-8093-1478-9.OCLC18225571.
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