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Skechers

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For the song, seeSkechers (song).
Skechers USA, Inc.
Company typePublic
IndustryClothing
Founded1992;32 years ago(1992)
FounderRobert Greenberg
Headquarters
Manhattan Beach, California
,
U.S.
Number of locations
5,267 (2024)
Area served
Worldwide
Key people
Products
RevenueIncreaseUS$8 billion(2023)
IncreaseUS$784.8 million(2023)
IncreaseUS$545.8 million(2023)
Total assetsIncreaseUS$7.9 billion(2024)
Number of employees
≈ 17,900 (2023)
Websitewww.skechers
Footnotes / references
[1][2]

Skechers USA, Inc.is an American multinational footwear and apparel company. Headquartered inManhattan Beach, California,it was founded in 1992 and is the third largest footwear brand in the United States.

History

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A store inRotterdam,Netherlands

Skechers was founded in 1992 by Robert Greenberg, who had previously foundedLA Gearin 1983 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular ingrunge fashion.[3]The company quickly expanded to include women and children, with casual and athletic styles, and wentpublicin 1999.[4][5]In 2011, Skechers launched its performancesportswearline for athletes and signedMeb Keflezighias a spokesman.[6]

Skechers is the third largest footwear brand in the United States by revenue.[7][8]In January 2019, the company started an expansion of its corporate headquarters to double its office, design and showroom space in theSouth Bay.[9]In 2023, Skechers had its debut on theFortune500.[10]

Litigation

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In 2012, Skechers agreed to settle aclass actionlawsuit for $40 million based on a U.S.Federal Trade Commissioncomplaint that it had misled customers with its Shape-Upsrocker bottom shoeads.[11]In 2019,Nikefiled apatent infringementlawsuit against Skechers because, according to Nike, Skechers had infringed on the design of theirVaporMaxand Air Max 270 sneakers.[12]

Forced labor investigation

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In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forcedUyghurlabor.[13][14]A December 2023 report bySheffield Hallam Universityagain found connections to forced Uyghur labor.[15]Skechers has found no evidence of forced labor taking place.[16][17]

Products and advertising

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Skechers designs, develops and markets a range oflifestyleand performance footwear, apparel and accessories for adults and children. Its brands include Skechers Sport, Slip-ins, D'Lites, the charity lineBobs,Mark Nason,Skechers Work,Go Walk, Go Run, andGo Golf.[1]Since 2020, select shoes have utilizedGoodyearrubber.[18]

Skechers has promoted its products with musicians includingRingo Starr,Britney Spears,Christina Aguilera,andSnoop Dogg;[19]television personalitiesMartha Stewart,Brooke Burke,andAmanda Kloots;baseball playerClayton Kershawand boxerSugar Ray Leonard;and American football playersTony Romo,Howie Long,andCris Carter.[20]Since 2010, Skechers has been a regularSuper Bowladvertiser.[21]

On March 1, 2019, Skechers launched a print and digitalcomparative advertisingcampaign titled "Just Blew It" to highlight theZion Williamsonfailed shoe incident with rivalNike.[22]

Skechers has been a partner ofW Racing Team(WRT) insports car racing,including formerMotoGPchampionValentino Rossi,since 2021. WRT's parent company, Weerts Group, services Skechers' European distribution center inLiège,Belgium.[23]

Skechers Performance has featured distance runnerMeb Keflezighiand professional golfersBrooke HendersonandMatt Fitzpatrick.[6][20]The brand expanded intopickleballin 2022, signing several of the sport's top players and sponsoring the first nationally televised pickleball tournament in the U.S.[24]In 2023, Skechers announced a move intosoccerand basketball, introducing new technical shoes worn and promoted byEngland national football teamplayerHarry Kaneand NBA playersJulius Randle,Terance Mann,andJoel Embiid.[25]In 2024, Skechers replacedNivia Sportsas the kit sponsor of one of India's oldest football teams,Mohun Bagan Super Giant.[26]

Philanthropy

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Skechers launched its Skechers Foundation in 2010. Skechers and the Friendship Foundation host an annual walk in Manhattan Beach to raise money for anonprofitthat helps connect special-needs students with their peers.[28][29]

Skechers donates new shoes to children in need worldwide through its Bobs charity program. The shoes supportHead Startprograms, education foundations, homeless shelters, disaster relief and501(c)(3) organizations.[30]Bobs also supports animal welfare groups includingPetco LoveandWoodgreen Pets Charity.[31]

Entertainment

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Skechers has developed—withMoonScoop Groupand animator/co-producerJohn Massé—an animated series,Zevo-3,and several direct-to-DVD features produced bySD Entertainment:[32]

  • Hydee and the Hytops: The Movie(2011)[32]
  • Twinkle Toes(2012)[33]
  • Twinkle Toes Lights Up New York(2016)[33]

References

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  1. ^ab"Form 10-K"(PDF).Skechers U.S.A., Inc. 2024-02-28.Retrieved2024-02-29.
  2. ^"Skechers Announces Second Quarter 2024 Financial Results and Board Authorized $1 Billion Share Repurchase Program".Skechers U.S.A., Inc. July 25, 2024.RetrievedJuly 28,2024.
  3. ^Bettner, Jill (October 26, 1993)."Robert Greenberg, founder of L.A. Gear, has launched a company that's building sales from the popularity of trendy 'Doc' Martens".Los Angeles Times.Archivedfrom the original on January 15, 2020.RetrievedJanuary 14,2020.
  4. ^Grant, Tina (February 14, 2000).International Directory of Company Histories.Vol. 31. Detroit, Michigan:St. James Press.ISBN978-1-55862-390-3.OL8607051M– via Funding Universe.
  5. ^Trivedi, Kruti (2000-07-18)."Trying a New Shoe on for Size; Can Owners of Skechers Learn From Their Mistakes?".The New York Times.ISSN0362-4331.Retrieved2023-02-03.
  6. ^abBoren, Cindy (April 22, 2014)."Skechers beats Nike in Boston Marathon".The Washington Post.Retrieved2022-08-28.
  7. ^"US Athletic Footwear Market Report".NPD Group.February 6, 2018. Archived fromthe originalon January 27, 2021.Retrieved2022-10-04.
  8. ^Goddiess, Samantha (Aug 22, 2022)."The 10 Largest Shoe Brands In The United States".Zippia.Retrieved2022-10-04.
  9. ^Carballo, Charlie (2019-01-14)."Skechers Plans to Grow Talent, Categories After Breaking Ground on Corporate Office Expansion".Footwear News.Retrieved2022-10-16.
  10. ^Ciment, Shoshy (2023-06-05)."Lululemon and Skechers Join Fortune 500 List as Female CEOs Prove Staying Power".Footwear News.Retrieved2023-06-25.
  11. ^Dina Elboghdady (2012-05-16)."Skechers agrees to $40 million settlement for claims about shoes' benefits".The Washington Post.Archivedfrom the original on 2012-05-21.Retrieved2012-05-30.
  12. ^Kish, Matthew (October 4, 2019)."Nike again sues Skechers over alleged knockoff sneakers".Portland Business Journal.Archivedfrom the original on 2020-10-25.Retrieved2020-09-17.
  13. ^Paton, Elizabeth; Gallois, Léontine; Breeden, Aurelien (2021-07-02)."Fashion Retailers Face Inquiry Over Suspected Ties to Forced Labor in China".The New York Times.ISSN0362-4331.Archivedfrom the original on 2021-07-03.Retrieved2021-07-04.
  14. ^Henley, Jon (July 2, 2021)."France investigates fashion brands over forced Uyghur labour claims".The Guardian.Archivedfrom the original on July 3, 2021.RetrievedJuly 4,2021.
  15. ^"Tailoring Responsibility: Tracing Apparel Supply Chains from the Uyghur Region to Europe"(PDF).Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights. December 2023. p. 14.
  16. ^Chua, Jasmin Malik (2021-04-19)."Inditex, Uniqlo, Skechers Battle Forced Labor Allegations".Sourcing Journal.Retrieved2022-09-30.
  17. ^"Tailoring Responsibility: Annex A Corporate Responses"(PDF).Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights. December 2023. p. 17....you are incorrect to allege that Skechers is "at risk of importing textile and/or apparel goods made wholly or in part in Xin gian g" – an allegation for which you provided no evidence.
  18. ^Goist, Robin (2020-02-27)."Skechers partners with Goodyear Tire & Rubber Co. on line of sneakers".The Plain Dealer.Archivedfrom the original on 2021-11-19.Retrieved2022-05-14.
  19. ^Ng, Kate (2023-06-15)."The Rolling Stones launches trainer collaboration with Skechers".The Independent.ISSN1741-9743.Retrieved2024-02-29.
  20. ^abGarner, Stephen (2022-03-28)."Martha Stewart Lands Another Shoe Gig as a Skechers Ambassador".Footwear News.Archivedfrom the original on 2022-03-29.Retrieved2022-03-30.
  21. ^Bell, Jennie (2023-02-07)."Skechers & Snoop Dogg Get Sky-High in Super Bowl 2023 Ad".Footwear News.Retrieved2023-02-20.
  22. ^Chochrek, Ella (2 March 2019)."Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad".Footwear News.Archivedfrom the original on 28 March 2019.Retrieved28 March2019.
  23. ^Clay, Jennifer (17 March 2022)."Skechers Expands Sponsorship With Team WRT in Second Year of High-Speed Deal"(Press release). Los Angeles: Skechers USA, Inc. Business Wire.Retrieved2023-06-27.
  24. ^Chen, I-Chun (Aug 9, 2022)."Skechers sponsoring nationally televised professional pickleball tournament".L.A. Business First.Retrieved2022-08-10.
  25. ^Ciment, Shoshy (2024-07-26)."Skechers Says Push Into Performance Athletic Will Convert More Consumers".Footwear News.Retrieved2024-07-29.
  26. ^"Skechers is going to Mohun Bagan's Official Kit Sponsor for the upcoming season 2024/25".Instagram.Retrieved2024-08-16.
  27. ^Mack, Gordon (September 6, 2017)."Edward Cheserek Signs With Skechers".Flotrack.Archivedfrom the original on October 13, 2019.Retrieved2022-05-25.
  28. ^"About the Walk".SKECHERS Friendship Walk.Archivedfrom the original on 2020-05-26.Retrieved2017-12-01.
  29. ^"Skechers Pier to Pier Friendship Walk funds special student relationships".Daily Breeze.2017-10-28.Archivedfrom the original on 2018-07-13.Retrieved2018-07-13.
  30. ^Polk, Andy (8 October 2020)."BOBS From Skechers Footwear Donations Surpass 16 Million Pairs".FDRA.Archivedfrom the original on 2021-01-24.Retrieved2022-05-14.
  31. ^Stabile, Angelica (2022-11-02)."BOBS from Skechers donates to North American animal shelters with every purchase".Fox Business.Retrieved2022-11-24.
  32. ^abKeslassy, Elsa (2010-04-20)."Skechers makes strides into film".Variety.Archivedfrom the original on 2022-03-23.Retrieved2022-03-23.
  33. ^ab"Twinkle Toes Franchise Box Office History".The Numbers.Archivedfrom the original on 2022-03-19.Retrieved2022-03-19.
[edit]
  • Media related toSkechersat Wikimedia Commons
  • Official website(consumer)
  • Official website(corporate)
  • Business data for Skechers:
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