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The Apprentice(American TV series)

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The Apprentice
GenreReality competition
Created byMark Burnett
Starring
Theme music composer
Opening theme"For the Love of Money"byThe O'Jays
Country of originUnited States
Original languageEnglish
No.of seasons15
No.of episodes192
Production
Producers
Production locationsTrump Tower,New York City(2004–2015)
Running time60 minutes (seasons 1–7, 10)
120 minutes (seasons 8–9, 11–15)
Production company
Original release
NetworkNBC
ReleaseJanuary 8, 2004(2004-01-08)–
February 13, 2017(2017-02-13)
Related

The Apprenticeis an Americanreality televisionprogram that judged the business skills of a group of contestants. It ran in various formats across fifteen seasons onNBCfrom 2004 to 2017.The Apprenticewas created by British television producerMark Burnett,[1]and co-produced withDonald Trump,who was the show's host for the first fourteen seasons.[2]Billed as "The Ultimate Job Interview," seven of the show's seasons featured aspiring, but otherwise unknown, businesspeople who would vie for the show's prize, a one-year $250,000 starting contract to promote one of Donald Trump's properties. The show features 14 to 18 such business people who compete over the course of the season, with usually one contestant eliminated per episode. Contestants are split into two "corporations" (teams), with one member from each volunteering as a project manager on each new task. The corporations complete business-related tasks such as selling products, raising money for charity, or creating an advertising campaign, with one corporation selected as the winner based on objective measures and subjective opinions of the host and the host's advisors who monitor the teams' performance on tasks. The losing corporation attends a boardroom meeting with the show's host and their advisors to break down why they lost and determine who contributed the least to the team. Episodes ended with the host eliminating one contestant from the competition, with the words "You're fired!"

There have also been eight seasons ofThe Celebrity Apprenticesince 2008. In this format, several celebrities would participate to win money for their chosen charities, with the final prize being a large donation to the celebrity's charity and the title of "Apprentice". Arebootof this format,The New Celebrity Apprentice,aired in January 2017. The U.S. series originated afranchise of international television showscollectively known asThe Apprentice,which has had over 20 local versions.

Trump was fired by NBC[3]when the studio disagreed with remarks he made about Mexican immigrants during his announcement that he wasrunningforPresident of the United States[4]on June 16, 2015. It was announced in September 2015 that actor and formerCalifornia governorArnold Schwarzeneggerwould become the new host ofThe Celebrity Apprentice,[5][6]starting January 2017. Lifestyle mogulMartha Stewarthosted a one-season spin-off titledThe Apprentice: Martha Stewartin 2005.

Format

[edit]

The Apprenticeis a reality competition show featuring season-long competitions. Each season begins with a new group of contestants vying to earn a place in one of the organizations run by the host. The contestants (who are referred to as "candidates" ) have come from business backgrounds in various enterprises, the backgrounds including real estate, accounting, restaurant management, management consulting, sales and marketing.

During the show, the contestants live in a communal dwelling, a "penthouse suite", in New York City (save for Season 6 which took place in Los Angeles). The candidates are divided into two teams, treated as "corporations" within the show. These corporations select a name they are subsequently referred to through the rest of the show. Each week, the teams are assigned a task and required to select one of their members to lead the team as "project manager", who is to take responsibility for organizing the team and making executive decisions. Tasks are generally business oriented and tend to highlight one of several business skills. Tasks most commonly revolve around sales (selling the most items or earning the most money) and marketing (producing a specific marketing material or campaign that is judged by a company's executives). During the tasks, the teams are usually visited by one of the host's "advisors" for that week. Tasks typically last for one or two days. After the completion of the task, the teams meet with the host and the two advisers in "theboardroom".

Boardroom meetings generally proceed in three stages. In the preliminary stage, all of the remaining candidates on both teams gather in the boardroom to be briefed on the task by the host and the advisors. Team members are asked about how the task went and whether there were any strong or weak players. Teams are sometimes asked to comment on materials or products produced by the opposing team. At the end of this stage, the host or advisors reveal the results of the task and announce which team was the winner. The winning team wins a reward (usually a unique, luxurious experience) and are excused from the boardroom while the losing team returns to the boardroom for an elimination. In later seasons, winning teams have been permitted to view the next stage of the boardroom on the TV in their suite.

The entire losing team remains in/returns to the boardroom and are confronted with their loss. They are interrogated as to the reasons for their loss and which players contributed to it or failed at the task. Then, for the final stage of the boardroom meeting, the project manager is asked to select a certain number of teammates (typically two, but on occasion one or three) to bring back into the final-stage boardroom meeting. The remaining teammates return to the suite while the project manager and the selected teammates step out of the boardroom momentarily so the host can consult with the advisors.

Upon returning to the boardroom for the final stage, the host and the advisors continue interrogating the remaining players about their loss. The project manager is sometimes further interrogated about their choice of teammates to bring back into the boardroom. Ultimately, at least one project manager and/or remaining teammate is "fired" (or "terminated" ) at the host's discretion, and leaves the show. The host has broad discretion to fire candidates outside of this usual process, including firing multiple candidates at a time and/or firing someone on the spot before the final stage. The eliminated contestants are shown leaving the boardroom with their luggage and entering a taxi cab, during which they are given time to recount on their elimination that is shown over the episode's credits.

When only three or four candidates (depending on the season) are left, they are interviewed rather than being assigned a task. Executives from various companies interview the finalists and report their assessments to the host. Based on the interviews, a "boardroom meeting" and firing take place, leaving two candidates.

The final two candidates are then each assigned a different final task. Each is given a support team of previously fired candidates. Final tasks generally require the finalists to organize (to various degrees) an event such as a party or a fundraiser which has multiple planning elements. In a final boardroom meeting following the final task, the host "hires" one of the two candidates to become the host's "apprentice", winning the show's prize of a one-year $250,000 starting contract to manage a business project offered by the host.

History and production

[edit]

After experiencinga series of financial setbacks in the early 1990s,New York real-estate developerDonald Trumpchanged his business strategy from borrowing to build and purchase assets, to licensing his name to others.[7]ProducerMark Burnettapproached Trump about a new television show. Although Trump was skeptical, stating thatreality television"was for the bottom-feeders of society", Burnett proposed that Trump appear as himself, a successful businessman with a luxurious lifestyle.[8]

The show was co-produced by Burnett and Trump, its first season airing in early 2004. The premise of the show, which bills itself as the "ultimate job interview" in the "ultimate jungle", is to conduct a job talent search for a person to head one of Trump's companies. The position starts with an introductory one-year contract with a starting yearly salary of $250,000.[citation needed]

The popularity of the show led to Trump becoming known for his fatefulcatchphrase,"You're fired!" and for the emergence of "Trumponomics,"a" portmanteau of Donald Trump and economics initially spelled 'Trump-Onomics' (2004), [which] started out as a bland managerial concept on cable TV, meant to convey the notion that 'impressing the Boss ' was the only way to 'climb the corporate ladder'. "[9]

The opening theme music used on the show is "For the Love of Money",a 1973R&Bsong byThe O'Jays.[10]

For most seasons, the candidates ostensibly live in a communal suite atTrump TowerinManhattan.This was originally billed as a penthouse suite, and after boardrooms, candidates were told to "go up" to the suite. However, in reality, the suite and the boardroom (and its elevator lobby) are all purpose-built sets within Trump Tower,[7]all on the same floor. Later seasons ofThe Celebrity Apprenticeno longer conceal this.[citation needed]

The Apprenticewas so successful that, according to Trump, he earned $214 million from 14 seasons of the show, plus more from related product licensing as his name as a brand became more valuable.[8]As the popularity of the series grew, more and more of the tasks began to be tied to specific companies. For example, sales tasks would require a team to take over a brand-name storefront or restaurant and operate it; and marketing tasks would require teams to prepare marketing material (e.g. a jingle or flyer) or campaign for an established company. In later series, the launches of specific products would be tied to the airing of episodes of the series. Several companies have appeared multiple times on the show.[citation needed]

Trump's original advisors wereCarolyn Kepcher,former chief operating officer and general manager for Trump National Golf Club, andGeorge H. Ross,Executive Vice President and Senior Counsel, the Trump Organization. In August 2006, Trump released Kepcher from her duties at the Trump organization, saying only that he "wishes her the best." Kepcher also leftThe Apprenticeat that time. Upon her departure, Trump's daughter,Ivanka Trumpbecame a regular advisor, though she was not officially billed as a replacement for Kepcher.[11]As the series progressed, the advisors were occasionally substituted on a weekly basis with other advisors including two of Trump's other children,Donald Trump Jr.andEric Trump,as well as past winners of the show and other business executives (typically from the company whose product or service was featured in the episode).[citation needed]

During Trump's tenure, the series frequently featured and promoted his properties, products and brand. Trump's wifeMelania Trumpwas also featured on the series several times including in several tasks that have featured her fashion and cosmetic products. Ivanka Trump's fashion products have also been featured in tasks.[citation needed]

Trump's on-screen (and real-life) assistants have each grown in personal fame. Two assistants appeared jointly for the first five seasons: Rhona Graff and Robin Himmler. In season six, Trump elected to have his newest executive assistant, Andi Rowntree, star in the LA-based show. For the Celebrity Apprentice, Annette Dziamba appeared for the seventh season, and Amanda Miller since the eighth season.[citation needed]

Season six, unlike the rest of the series, took place in Los Angeles. The teams resided in a mansion, with the winning team of each challenge occupying the house, and the losing team camping out in tents in the backyard.[citation needed]

On May 14, 2007, the series was left off NBC's schedule, but NBC Entertainment presidentKevin Reillysaid he was still in discussions withMark Burnettand Trump.[12]On May 19, 2007, Trump announced that he was "moving on fromThe Apprenticeto a major new TV venture ".[13]On May 22, NBC announcedThe Apprenticemight return next season even though Trump had said he had quit.[14]However, NBC and Trump resolved their differences, and the first season ofThe Celebrity Apprenticebegan production shortly thereafter.[citation needed]

On January 17, 2017, Summer Zervos filed a defamation lawsuit against Trump, arising from his statement that she had lied about her allegations of Trump's sexual misconduct toward her.[15][16][needs update]Zervos had been a contestant on thefifth seasonofThe Apprentice,which filmed in 2005 and aired in 2006.[17][a]Zervos contacted Trump in 2007, about a job after the show's completion, and he invited her to meet him atthe Beverly Hills Hotel.Zervos said that Trump exhibited aggressive and non-consensual sexual advances during their meeting, kissing her open-mouthed, groping her breasts,[17]and thrusting his genitals on her.[18]

After his non-disclosure agreement expired in 2024, Bill Pruitt, one of four producers of the first two seasons of the show, reported that the sequences involving Trump were heavily edited in post-production. While filming on location, "he could barely put a sentence together regarding how a task would work" or remember the contestants' names. The additional dialogue that was fed to him line by line in post-production made him sound "articulate and concise". Trump's offices were too cramped and the furniture too shabby a backdrop for a show purporting to "demonstrate impeccable business instincts and unparalleled wealth", so the show rented the empty Trump Tower retail space from Trump and built the illusion of a luxurious reception area and boardroom.[19]

Series overview

[edit]

Key:

Host
Board member
Guest board member
Contestant
Cast 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Donald Trump
Arnold Schwarzenegger
George H. Ross
Carolyn Kepcher
Bill Rancic
Ivanka Trump
Donald "Don" Trump Jr.
Sean Yazbeck
Eric Trump
Joan Rivers
Tyra Banks
Patrick M. Knapp Schwarzenegger

Spin-offs

[edit]

The Apprenticealso spawned a reality televisiondating game show.On June 17, 2010,Donald J. Trump Presents The Ultimate Mergerpremiered onTV One.The series starsOmarosa Manigault-Stallworth,a former political consultant who in 2004 appeared on thefirst seasonofThe Apprenticeand in 2008 on the first celebrity edition of the show and also in season 13.[20]Each of the twelve contestants vying for the affections of Manigault-Stallworth were selected by Trump himself.[21]

Following Trump's election as president in 2016, Burnett has kept in touch with Trump about additional television shows, and at one point, Burnett proposed the idea ofThe Apprentice: White House,which would have been filmed following Trump's departure from office and would have been focused on political activities. However, no firm plans have been established for this.[22]

Martha Stewart

[edit]
See also:The Apprentice: Martha Stewart

On February 2, 2005, NBC announced that they would broadcast the first spin-off fromThe Apprentice,calledThe Apprentice: Martha Stewart.The show, which ran from September 21 to December 21, 2005, was hosted byMartha Stewart,who was the first woman in the world to become a self-made billionaire. It kept the format of the original series but changed a few elements to fit Stewart's personality. Trump was one of the executive producers of the show and castings were held in 27 cities across the United States.

At the time, the originalApprenticewas airing new seasons in each of the fall and winter, each with declining overall ratings.The Apprentice: Martha Stewartaired on Wednesdays during the same fall season as the fourth season of the originalApprentice(which aired Thursdays).The Apprentice: Martha Stewartstruggled while the original series' fourth season again earned poorer ratings than the previous season. Trump claimed that there was "confusion" between the two shows. There has also been talk that Trump did not want Stewart to host the spin-off show. NBC announced that it would not bring back the show for a second season, although the network stressed that the show was initially planned to air only for one season. The show averaged between six and seven million viewers. Before Stewart's show ended, Trump and Stewart had a fight over Stewart accusing Trump that he did not want her to have a successful show, that he might have wanted it jinxed. Trump denied this charge, and both TV stars have not worked together again, and there are no plans for the future.

Statistics by season

[edit]

Seasonal rankings (based on average total viewers per episode) ofThe ApprenticeonNBC.

Note: Each U.S. network television season starts in late September and ends in late May, which coincides with the completion of Maysweeps.

Season Winner Winner's project Timeslot Season premiere Season finale TV season Ranking Viewers
(in millions) 		Finale viewers
(in millions)
1 Bill Rancic Trump Tower Chicago Thursday 9:00 pm January 8, 2004 April 15, 2004 2003–04 7 20.7[23] 28.1[24]
2 Kelly Perdew Trump Place September 9, 2004 December 16, 2004 2004–05 11 16.1[25] 16.9[26]
3 Kendra Todd Palm Beach Mansion January 20, 2005 May 19, 2005 15 14.0[25] 14.0[27]
4 Randal Pinkett Trump Entertainment September 22, 2005 December 15, 2005 2005–06 38 11.0[28] 12.8[29]
5 Sean Yazbeck Trump SoHo Monday 9:00 pm February 27, 2006 June 5, 2006 51 9.7[28] 11.3[30]
6 Stefanie Schaeffer Cap Cana Sunday 10:00 pm January 7, 2007 April 22, 2007 2006–07 75 7.5[31] 10.6
10 Brandy Kuentzel VIP Golf Tournament Thursday 10:00 pm September 16, 2010 December 9, 2010 2010–11 113 4.7[32] 4.5
(Note: Given the show has a sequel TV series known asCelebrity Apprentice,the above chart is continued on the article of the show's follow-up TV series, found under"statistics by season" forCelebrity Apprentice.Note as well thatseason 10is included in the above chart given the show reverted toThe Apprenticefor that season.)

The Apprenticewas the breakout rookie hit of the 2003–04 U.S. television season and helpedNBCat a time when the network's two long-running successful comedies,FriendsandFrasier,were ending their series' runs.[citation needed]The Apprenticefilled the void on Thursday nights as NBC held on to the taglineMust See TV,even thoughCBSwas quickly becoming the most-watched network on Thursday night.[citation needed]

Although the series was one of the most-watched programs on NBC in the advertiser-friendly 18–49 age demographic, the franchise's total audience gradually dissolved, starting in late 2004, when it aired its second season culminating in what someApprenticefans deemed an "overextended" 3-hour season finale on December 16, 2004.[33]

The audience numbers (11.25 million viewers)[34]for the June 5, 2006 fifth-season finale were not factored in the fifth season average because it aired after the official television season ended.[citation needed]

The audience numbers for the show steadily declined following the first season.[citation needed]Originally, NBC aired thesixth seasonofThe Apprentice,competing against both immensely popular series,Desperate HousewivesandCold Case,just a few weeks before competing againstBrothers & SistersandCold Case.[citation needed]

Teams by season

[edit]
Season Team name Overall record as a team
1 Versacorp 5–7
Protégé 7–5
2 Mosaic 8–5
Apex 5–8
3 Magna 10–4
Net Worth 3–11
4 Capital Edge 4–7
Excel 7–4
5 Gold Rush 5–8
Synergy 8–5
6 Arrow 5–5
Kinetic
10 Fortitude 4–7
Octane 7–4

Controversies

[edit]

Whereas winners have been named "executive vice presidents", and given the title of "owner's representative," in actuality, they were employed as publicity spokespeople for the Trump Organization. Second season winnerKelly Perdew,on his first day working for Trump, was introduced by his Boss to Florida developers working on a Trump-branded condo, theTrump Tower,inTampa, Florida,where he was told that he would help promote sales of the building by appearing at promotional events.[35]

After Trump began to publicly question whether PresidentBarack Obamawasborn in the United States,[36]The Apprenticewas criticized for its involvement with Trump. Some people publicly called for NBC to fire Trump from his role onThe Apprentice.Industry media speculated about the extent to which Trump's media comments may have contributed to the show's ratings decline,[37][38]given how other Trump-associated businesses have suffered since Trump's political campaign began.[39]One (anonymous)Celebrity Apprenticecontestant even announced an intention to boycott the May 15 taping of the season seven finale, unless forced by contract to appear.[40]

Following repeated criticisms from Trump,Arnold Schwarzeneggerdeclined to do another season ofThe Celebrity Apprenticeafter only one season—although Trump stated that he was fired.[41]

In 2006, a lawsuit brought by Mark Bethea against the show's producers alleging theft of the original concept[42]was settled on undisclosed terms.[43]Among the lawyers representing Bethea wasMichael Avenatti.

On April 9, 2020, U.S. District Judge Lorna Schofield ordered theTrump OrganizationandMetro-Goldwyn-Mayerto release behind-the-scenes videos ofThe Apprentice.[44][45]

Video games

[edit]

At theElectronic Entertainment Expoon May 17, 2005,Legacy Interactiveannounced that it had purchased the rights to develop a video game based onThe Apprentice.The game was to be released in fall 2005 on theXbox,PlayStation Portable,and PC.[46]The Apprenticewas released for PC on February 28, 2006. The player chooses a character and is then paired up with one of four formerApprenticecontestants, including Omarosa. The player must perform well in a series of business tasks, played across 18minigames,to avoid a boardroom confrontation with Donald Trump and his advisors, George Ross and Carolyn Kepcher.[47][48]

Alex Navarro ofGameSpotrated the game 3 out of 10 and called it a "collection of games that you can play better versions of for free or significantly cheaper elsewhere on the Internet. Not only are these games overly simplistic, they're just not that much fun." Navarro wrote, "Most offensive of all, however, is how cheaply The Apprentice handles its license. This game presents itself horribly. It looks like it was programmed hastily with Macromedia, with all the characters appearing as weirdly drawn cartoon versions of themselves." Navarro also criticized the game's audio clips of Donald Trump, and its short length, noting that the entire game could be completed in 20 minutes.[48]

On February 6, 2007, Legacy announced a new game,The Apprentice: Los Angeles,to be released online and in retail stores during the show's sixth season.[citation needed]The Apprentice: Los Angeleswas released on May 1, 2007. The player must serve customers throughout the game's 40 levels, set in four locations. Depending on the player's success throughout the game, the player receives praise and criticism from Donald Trump, Donald Trump Jr., and Ivanka Trump.[49]

Jim Squries ofGamezebogave the game three and a half stars out of five, and praised the "bright" and "colorful" graphics, as well as the "smooth" controls and diverse gameplay. Squries wrote, "Ultimately, the only disappointment to be found in The Apprentice is the slightly shoddy handling of parts of the license. Trump's audio clips are brief and sound like they were recorded in a tin shack, while the team-based aspects of the show could've been played up more to create additional appeal for fans of the show."[50]

Murdoch's attempt at BuyingThe Apprentice

[edit]

On March 10, 2023; It was reported thatRupert Murdoch[51]once considered acquiring the rights to the show fromNBCfollowing the former president's 2020 defeat toJoe Bidenbut the deal crumbled due to a fear thatTrumpwould "kill" the reality series by turning it into a full-time campaign vehicle for him.

Similar programs

[edit]

See also

[edit]

Notes

[edit]
  1. ^TheAssociated Pressinterviewed more than twenty people who had worked onThe Apprenticefor an article. The group included contestants, editors and crew members who described commonly hearing offensive and sexist comments, such as Trump talking about which women he wanted to have sex with, and rating "female contestants by the size of their breasts."

References

[edit]
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  51. ^Moran, Lee (March 10, 2023)."Rupert Murdoch Considered Buying 'The Apprentice' For FOX After Trump's 2020 Loss".HuffPost.RetrievedMarch 10,2023.
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