The Industry Standard

"thestandard" redirects here. For other uses, seeThe Standard (disambiguation).

The Industry Standardis a U.S. news web site dedicated to technology business news, part ofInfoWorld,a news website covering technology in general. It is a revival of a weekly printmagazinebased inSan Franciscowhich was published between 1998 and 2001.

Print magazine, 1998–2001

The Industry Standardcalled itself "the newsmagazine of the Internet economy", and it specialized in areas where business and the Internet overlapped. LikeWired,Red Herring,and (later)Business 2.0andInside,it was part of a breed of late 1990s publications that filled a gap in technology coverage left by mainstream media at the time.

The magazine, which was owned by the technology publishing companyIDG,was in many ways the brainchild ofJohn Battelle,who had been a journalist atWiredboth in theUnited Statesand theUnited Kingdom.Jonathan Weber was its editor-in-chief. The magazine also ran a web site, thestandard.

Beginning in 1999,The Standardbegan selling a large number of advertising pages in the magazine, and began to be referred to as "the bible" of the Internet economy. In 2000, it sold more ad pages than any magazine in America, and launched that year a European edition. However, as thedot-com boomfailed, sales of the magazine began to shrink, and it went into bankruptcy in August 2001.One of theStandard's writer-editors,James Ledbetter,published a book in 2003 about the magazine's rise and fall; entitledStarving to Death on $200 Million: The Short, Absurd Life of The Industry Standard.

Website, 2008–present

IDG relaunchedThe Industry Standardas an online-only publication in 2008.The site featured technology industry news and an interactive section where visitors could make predictions about the future of the tech industry.In 2010,The Industry Standardbecame a "channel" withinInfoWorld,another publication owned by IDG.

External links

• Website