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Time
Cover of the February 2023 issue, which highlighted the ongoingAI boom
Editor-in-chiefSam Jacobs
CategoriesNews magazine
FrequencyWeekly (1923–2020); twice monthly on Fridays (2020–present).
Total circulation
(2023)
1,256,572[1]
First issueMarch 3, 1923;101 years ago(1923-03-03)
CompanyTime Inc.(1923–1990; 2014–2018)
Time Warner(1990–2014)
Meredith Corporation(2018)
Time USA, LLC. (Marc& Lynne Benioff) (2018–present)
CountryUnited States
Based in1095Sixth Avenue,New York City,New York, U.S.
LanguageEnglish
WebsitetimeEdit this at Wikidata
ISSN0040-781X
OCLC1311479

Time(stylized inall capsasTIME) is an Americannews magazinebased in New York City. It was publishedweeklyfor nearly a century. Starting in March 2020, it transitioned to every other week.[2][3]It was first published in New York City on March 3, 1923, and for many years it was run by its influential co-founder,Henry Luce.

A European edition (Time Europe,formerly known asTime Atlantic) is published inLondonand also covers the Middle East, Africa, and, since 2003, Latin America. An Asian edition (Time Asia) is based in Hong Kong.[4]The South Pacific edition, which covers Australia,New Zealand,and thePacific Islands,is based inSydney.

Since 2018,Timehas been owned bySalesforcefounderMarc Benioff,who acquired it fromMeredith Corporation.Benioff currently publishes the magazine through the company Time USA, LLC.

History

[edit]

20th century

[edit]
The cover of the first issue ofTimeon March 3, 1923, featuringSpeaker of the HouseJoseph G. Cannon

Timehas been based in New York City since its first issue published on March 3, 1923, byBriton Hadden(1898–1929) andHenry Luce(1898–1967). It was the first weekly news magazine in the United States.[5]The two had previously worked together as chairman and managing editor, respectively, of theYale Daily News.They first called the proposed magazineFactsto emphasize brevity so a busy man could read it in an hour. They changed the name toTimeand used the slogan "Take Time – It's Brief".[6]Hadden was considered carefree and liked to tease Luce. He sawTimeas important but also fun, which accounted for its heavy coverage of celebrities and politicians, the entertainment industry, and pop culture, criticizing it as too light for serious news.

Timeset out to tell the news through people, and until the late 1960s, the magazine's cover depicted a single person. More recently,Timehas incorporated "People of the Year" issues, which have grown in popularity over the years. The first issue ofTimefeaturedJoseph G. Cannon,the retiredSpeaker of the House of Representatives,on its cover; a facsimile reprint of Issue No. 1, including all of the articles and advertisements contained in the original, was included with copies of the magazine's issue from February 28, 1938, in commemoration of its 15th anniversary.[7]The cover price was 15¢ (equivalent to $2.68 in 2023).

Following Hadden's death in 1929, Luce became the dominant man atTimeand a significant figure in the history of 20th-century media. According toTime Inc.: The Intimate History of a Publishing Enterprise 1972–2004by Robert Elson, "Roy Edward Larsen... was to play a role second only to Luce's in the development of Time Inc ". In his bookThe March of Time,1935–1951,Raymond Fielding also noted that Larsen was "originally circulation manager and then general manager ofTime,later publisher ofLife,for many years president of Time Inc., and in the long history of the corporation the most influential and important figure after Luce ".[citation needed]

Around the time, they were raising $100,000 from wealthyYale Universityalumni, including Henry P. Davison, partner ofJ.P. Morgan & Co.,publicity man Martin Egan and J.P. Morgan & Co. banker Dwight Morrow; Henry Luce and Briton Hadden hired Larsen in 1922. Larsen was aHarvard Universitygraduate, and Luce and Hadden were Yale graduates. After Hadden died in 1929, Larsen purchased 550 shares of Time Inc., using money he obtained from sellingRKOstock he had inherited from his father, who was the head of theBenjamin Franklin Keiththeater chain inNew England.However, after Briton Hadden's death, the largest Time, Inc. stockholder was Henry Luce, who ruled the media conglomerate in an autocratic fashion; "at his right hand was Larsen", Time Inc.'s second-largest stockholder, according toTime Inc.: The Intimate History of a Publishing Enterprise 1923–1941.In 1929, Roy Larsen was also named a Time Inc. director and vice president. J. P. Morgan retained a certain control through two directorates and a share of stocks, both overTimeandFortune.Other shareholders wereBrown Brothers Harriman & Co.,and the New York Trust Company (Standard Oil).[citation needed]

AfterTimebegan publishing weekly in March 1923, Roy Larsen increased its circulation by using U.S. radio and movie theaters worldwide. It often promoted bothTimemagazine and U.S. political and corporate interests. According toThe March of Time,as early as 1924, Larsen had broughtTimeinto the infant radio business by broadcasting a 15-minute sustaining quiz show entitledPop Questionwhich survived until 1925. Then in 1928, Larsen "undertook the weekly broadcast of a 10-minute programme series of brief news summaries, drawn from current issues ofTimemagazine... which was originally broadcast over 33 stations throughout the United States ".[citation needed]

Larsen next arranged for the 30-minute radio programThe March of Timeto be broadcast overCBSbeginning on March 6, 1931. Each week, the program presented a dramatization of the week's news for its listeners; thusTimemagazine itself was brought "to the attention of millions previously unaware of its existence", according toTime Inc.: The Intimate History of a Publishing Enterprise 1923–1941,leading to increased circulation during the 1930s. Between 1931 and 1937, Larsen'sThe March of Timeradio program was broadcast over CBS radio, and between 1937 and 1945, it was broadcast over NBC radio – except between 1939 and 1941, when it was not aired.Peoplemagazine was based onTime's"People" page.

Time Inc. stock owned by Luce at the time of his death was worth about $109 million ($996 million in 2023), and it had been yielding him a yearly dividend of more than $2.4 million ($21.9 million in 2023), according to Curtis Prendergast'sThe World of Time Inc.: The Intimate History of a Changing Enterprise 1957–1983.The Larsen family's Time Inc. stock was worth around $80 million during the 1960s. Roy Larsen was both a Time Inc. director and the chairman of its executive committee, later serving as Time Inc.'s board's vice chairman until the middle of 1979. On September 10, 1979,The New York Timeswrote, "Mr. Larsen was the only employee in the company's history given an exemption from its policy of mandatory retirement at age 65."

In 1987,Jason McManussucceededHenry Grunwaldas editor-in-chief,[8]and oversaw the transition beforeNorman Pearlstinesucceeded him in 1995.

In 1989, when Time, Inc. and Warner Communications merged,Timebecame part ofTime Warner,along withWarner Bros.

21st century

[edit]

In 2000,Timebecame part ofAOL Time Warner,which reverted to the name Time Warner in 2003.

In 2007,Timemoved from a Monday subscription/newsstand delivery to a schedule where the magazine goes on sale Fridays and is delivered to subscribers on Saturday. The magazine was published on Fridays when it began in 1923.

In early 2007, the year's first issue was delayed roughly a week due to "editorial changes", including the layoff of 49 employees.[9]

In 2009, Time announced it was introducingMine,a personalized print magazine mi xing content from various Time Warner publications based on the reader's preferences. The new magazine was met with a poor reception, with criticism that its focus needed to be more broad to be truly personal.[10]

The magazine has an online archive with the unformatted text for every article published. The articles were indexed and converted from scanned images usingoptical character recognitiontechnology. The minor errors in the text are remnants of the conversion to the digital format.

In January 2013, Time Inc. announced that it would cut nearly 500 jobs – roughly 6% of its 8,000 staff worldwide.[11]

AlthoughTimemagazine has maintained high sales, its ad pages have declined significantly.[12]

Also in January 2013, Time Inc. named Martha Nelson as the first female editor-in-chief of its magazine division.[13]In September 2013,Nancy Gibbswas named as the first female managing editor ofTimemagazine.[13]

In November 2017,Meredith Corporationannounced its acquisition of Time, Inc., backed byKoch Equity Development.[14]

In 2017, editor and journalistCatherine Mayer,who also founded theWomen's Equality Partyin the UK, suedTimethrough attorneyAnn Olivariusfor sex and age discrimination.[15][16]The suit was resolved in 2018.[17]

In March 2018, only six weeks after the closure of the sale, Meredith announced that it would explore the sale ofTimeand sister magazinesFortune,MoneyandSports Illustrated,since they did not align with the company's lifestyle brands.[18]

In October 2018, Meredith Corporation soldTimetoMarc Benioffand his wife Lynne for $190 million. Although Benioff is the chairman and co-CEO ofSalesforce,Timewas to remain separate from that company, and Benioff would not be involved in the magazine's daily operations.[19][20]

In late April 2023,Timeannounced the elimination of the website's paywall effective June 1, 2023.[21]

TimeCanada

[edit]

From 1942 until 1979,Timehad a Canadian edition that included an insert of five pages of locally produced content and occasional Canadian covers. Following changes in the tax status of Canadian editions of American magazines,Timeclosed Canadian bureaus, except forOttawa,and published identical content to the US edition but with Canadian advertising.[22]

In December 2008,Timediscontinued publishing a Canadian edition.[23]

Circulation

[edit]

During the second half of 2009, the magazine had a 34.9% decline in newsstand sales.[24]During the first half of 2010, another decline of at least one-third inTimemagazine sales occurred. In the second half of 2010,Timemagazine newsstand sales declined by about 12% to just over 79,000 copies per week.[citation needed]

As of 2012, it had a circulation of 3.3 million, making it the 11th-most circulated magazine in the United States, and the second-most circulated weekly behindPeople.[25]As of July 2017, its circulation was 3,028,013.[1]In October 2017,Timecut its circulation to two million.[26]Time currently has 1.3 million print subscribers and 250,000 digital subscribers.[27]

Style

[edit]

Writing

[edit]

Timeinitially possessed a distinctively "acerbic, irreverent style", largely created by Haddon and sometimes called "Timestyle".[28]Timestyle made regular use ofinverted sentences,as famously parodied in 1936 byWolcott GibbsinThe New Yorker:"Backward ran sentences until reeled the mind... Where it all will end, knows God!"[29]Timealso coined or popularized manyneologismslike "socialite", "guesstimate", "televangelist", "pundit", and "tycoon",[28]as well as some less successful ones like "cinemactress" and "radiorator".[30]Timeintroduced the names "World War I" and "World War II" in 1939, as opposed to older forms like "First World War" and "World War No. 2".[31]Thefalse titleconstruction was popularized byTimeand indeed is sometimes called a "Time-style adjective ".[32][33][34][35]

Sections

[edit]

Milestones

[edit]

Since its first issue,Timehas had a "Milestones" section about significant events in the lives of famous people, including births, marriages, divorces, and deaths.[36][37]Until 1967, entries in Milestones were short and formulaic. A typical example from 1956:[38]

Died.Lieut, (j.g.)David Greig ( "Skippy" ) Browning Jr.,24, star of the 1952 Olympics as the U.S.'s dazzling three-meter diving champion, national collegiate one-and three-meter diving champ (1951–52); in the crash of a North American FJ-3 Fury jet fighter while on a training flight; near Rantoul, Kans.

A reader wrote a parody of the older form to announce the change:[39]

Died.Time's delightful but confusing habit of listing names, ages, claims to fame, and other interesting tidbits about the famous newly deceased in its Milestones notices; then the circumstances of, and places where, the deaths occurred; of apparent good sentence structure; in New York.

Listings

[edit]

Until the mid-1970s,Timehad a weekly "Listings" section with capsule summaries or reviews of current significant films, plays, musicals, television programs, and literary bestsellers similar toThe New Yorker's"Current Events" section.[40]

Cover

[edit]

Timeis also known for the red border on its cover, introduced in 1927. The iconic red border was homaged or satirized by Seattle'sThe Strangernewspaper in 2010.[41]The border has only been changed eight times since 1927:

  • The special issue released shortly after theSeptember 11 attackson the United States had a black border to symbolizemourning.The next regularly scheduled issue returned to the red border.
  • TheEarth Dayissue from April 28, 2008, dedicated toenvironmental issues,had a green border.[42]
  • The issue from September 19, 2011, commemorating the10th anniversary of September 11 attacks,had a metallic silver border.
  • On December 31, 2012, the cover had a silver border, celebratingBarack Obama's selection as Person of the Year.
  • On November 28 and December 5, 2016, the magazine had a silver border covering the "Most Influential Photos of All Time".
  • The issue from June 15, 2020, covering theprotestssurrounding themurder of George Floyd,was the first time that the cover's border included names of people. The cover, by artistTitus Kaphar,depicts an African-American mother holding her child.[43]
  • The issues from September 21 and 28, 2020, covering the American response to thecoronavirus pandemic,had a black border.[44]
  • The issues from September 26 and October 3, 2022, covering thedeathofQueen Elizabeth II,had a silver border.[45]

Former presidentRichard Nixonhas been among the most frequently featured on the cover ofTime,having appeared 55 times from August 25, 1952, to May 2, 1994.[46]

In October 2020, the magazine replaced its logo with the word "Vote",[47]explaining that "Few events will shape the world to come more than the result of the upcoming US presidential election".[48]

2007 redesign

[edit]

In 2007,Timeredesigned the magazine to update and modernize the format.[49]Among other changes, the magazine reduced the red cover border to promote featured stories, enlarged column titles, reduced the number of featured stories, increasedwhite spacearound articles, and accompanied opinion pieces with photographs of the writers. The changes were met with both criticism and praise.[50][51][52]

Special editions

[edit]

Person of the Year

[edit]

Time's most famous feature throughout its history has been the annual "Person of the Year" (formerly "Man of the Year" ) cover story, in whichTimerecognizes the individual or group of individuals who have had the biggest impact on news headlines over the past 12 months. The distinction is supposed to go to the person who, "for good or ill", has most affected the course of the year; it is, therefore, not necessarily an honor or a reward. In the past, such figures asAdolf HitlerandJoseph Stalinhave been Man of the Year.

In 2006, Person of the Year was "You",and was met with split reviews. Some thought the concept was creative; others wanted an actual person of the year. Editors Pepper and Timmer reflected that, if it had been a mistake," we're only going to make it once ".[53]

In 2017,Timenamed the "Silence Breakers", people who came forward with personal stories of sexual harassment, as Person of the Year.[54]

Time100

[edit]

In recent years,Timehas assembled an annual list of the 100 most influential people of the year. Originally, they had made a list of the 100 most influential people of the 20th century. These issues usually have the front cover filled with pictures of people from the list and devote a substantial amount of space within the magazine to the 100 articles about each person on the list. In some cases, over 100 people have been included, as when two people have made the list together, sharing one spot.

The magazine also compiled "All-Time 100 best novels"and"All-Time 100 Movies"lists in 2005,[55][56][57]"The 100 Best TV Shows of All-Time" in 2007,[58]and "All-Time 100 Fashion Icons" in 2012.[59]

In February 2016,Timemistakenly included the male authorEvelyn Waughon its "100 Most Read Female Writers in College Classes" list (he was 97th on the list). The error created much media attention and concerns about the level of basic education among the magazine's staff.[60]Timelater issued a retraction.[60]In aBBCinterview withJustin Webb,ProfessorValentine CunninghamofCorpus Christi College, Oxford,described the mistake as "a piece of profound ignorance on the part ofTimemagazine ".[61]

Red X covers

[edit]
Time'sred X covers, including (left to right),Adolf Hitler,Saddam Hussein,Abu Musab al-Zarqawi,andOsama bin Laden

During its history, on six occasions,Timehas released a special issue with a cover showing an X scrawled over the face of a man or a national symbol. The firstTimemagazine with a red X cover was released on May 7, 1945, showing a red X overAdolf Hitler's face which was published the week followinghis death.The second X cover was released more than three months later on August 20, 1945, with a black X (to date, the magazine's only such use of a black X) covering theflag of Japan,representing the recentsurrender of Japanand which signaled the end ofWorld War II.Fifty-eight years later, on April 21, 2003,Timereleased another issue with a red X overSaddam Hussein's face, two weeks after the start of theInvasion of Iraq.On June 13, 2006,Timeprinted a red X cover issue following the death ofAbu Musab al-Zarqawiin a U.S. airstrike inIraq.The second most recent red X cover issue ofTimewas published on May 2, 2011, after thedeath of Osama bin Laden.[62]As of 2024,the most recent red X cover issue ofTimefeatures a red X scrawled over the pandemic-hit year 2020 and the declaration "the worst year ever".[63][64]

[edit]

The November 2, 2020, issue of the U.S. edition of the magazine, published the day before the2020 United States presidential election,was the first time that the cover logo "TIME" was not used. The cover of that issue used the word "VOTE" as a replacement logo, along with artwork byShepard Faireyof a voter wearing a pandemic face mask. The issue included information on how to vote safely during the ongoingCOVID-19 pandemic in the United States.The magazine's editor-in-chief and CEO Edward Felsenthal explained this decision for a one-time cover logo change as a "rare moment, one that will separate history into before and after for generations".[48]

Time for Kids

[edit]

Time for Kidsis adivisionmagazine ofTimethat is specially published for children and is mainly distributed in classrooms.TFKcontains somenationalnews, a "Cartoonof the Week ", and a variety of articles concerning popular culture. An annual issue concerning theenvironmentis distributed near the end of the U.S. school term. The publication rarely exceeds ten pages front and back.

Time LightBox

[edit]

Time LightBox is a photography blog created and curated by the magazine's photo department that was launched in 2011.[65]In 2011,Lifepicked LightBox for its Photo Blog Awards.[66]

TimePieces NFTs

[edit]

TimePieces is aWeb3communityNFTinitiative fromTime.It included works from over 40 artists from multiple disciplines.[67][68]

Staff

[edit]

Richard Stengelwas the managing editor from May 2006 to October 2013, when he joined theU.S. State Department.[69][70]Nancy Gibbswas the managing editor from September 2013 until September 2017.[70]She was succeeded byEdward Felsenthal,who had beenTime's digital editor.[71]

Editors

[edit]

Managing editors

[edit]
Managing editor Editor from Editor to
John S. Martin[72] 1929 1937
Manfred Gottfried[72] 1937 1943
T. S. Matthews[72] 1943 1949
Roy Alexander 1949 1960
Otto Fuerbringer 1960 1968
Henry Grunwald 1968 1977
Ray Cave 1979 1985
Jason McManus 1985 1987
Henry Muller 1987 1993
James R. Gaines 1993 1995
Walter Isaacson 1996 2001
Jim Kelly 2001 2005
Richard Stengel 2006 2013
Nancy Gibbs 2013 2017
Edward Felsenthal 2017 2023
Sam Jacobs 2023 present

Notable contributors

[edit]

Snapshot: 1940 editorial staff

[edit]

In 1940,William Saroyan(1908–1981) lists the fullTimeeditorial department in the playLove's Old Sweet Song.[74]

This 1940 snapshot includes:

  • Editor: Henry R. Luce
  • Managing Editors: Manfred Gottfried, Frank Norris, T.S. Matthews
  • Associate Editors: Carlton J. Balliett Jr., Robert Cantwell, Laird S. Goldsborough, David W. Hulburd Jr., John Stuart Martin, Fanny Saul, Walter Stockly, Dana Tasker, Charles Weretenbaker
  • Contributing Editors: Roy Alexander, John F. Allen, Robert W. Boyd Jr., Roger Butterfield, Whittaker Chambers, James G. Crowley, Robert Fitzgerald, Calvin Fixx, Walter Graebner, John Hersey, Sidney L. James, Eliot Janeway, Pearl Kroll, Louis Kronenberger, Thomas K. Krug, John T. McManus, Sherry Mangan, Peter Matthews, Robert Neville, Emeline Nollen, Duncan Norton-Taylor,Sidney A. Olson,John Osborne, Content Peckham, Green Peyton, Williston C. Rich Jr., Winthrop Sargeant, Robert Sherrod, Lois Stover, Leon Svirsky, Felice Swados,Samuel G. Welles Jr.,Warren Wilhelm, and Alfred Wright Jr.
  • Editorial Assistants: Ellen May Ach, Sheila Baker, Sonia Bigman, Elizabeth Budelrnan, Maria de Blasio, Hannah Durand, Jean Ford, Dorothy Gorrell, Helen Gwynn, Edith Hind, Lois Holsworth, Diana Jackson, Mary V. Johnson, Alice Lent, Kathrine Lowe, Carolyn Marx, Helen McCreery, Gertrude McCullough, Mary Louise Mickey, Anna North, Mary Palmer, Tabitha Petran, Elizabeth Sacartoff, Frances Stevenson, Helen Vind, Eleanor Welch, and Mary Welles.

Competitors in the U.S.

[edit]

Other major American news magazines include:

See also

[edit]

References

[edit]
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Further reading

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