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Tourism in Scotland

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Edinburgh Castle,one of Scotland's most visited attractions
Kelvingrove Art Gallery and Museumin Glasgow
Edinburgh Castle dominates the city skyline
Loch Ness
TheForth Road BridgeandForth Bridgenorth of Edinburgh
The ruins ofMelrose Abbey,Scottish Borders
A ScottishGreat Highland Bagpipeplayer in front ofBidean nam Bian,Glen Coe.
The distinct districts of Scotch whisky production
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The World Heritage Sites of the United Kingdom: cultural sites marked red, natural sites marked green, mixed site (St Kilda) marked blue. Names are abridged to fit on the map.Greater Londonis home to the cultural sites ofMaritime Greenwich,Royal Botanical Gardens, Kew,Tower of London,andPalace of WestminsterandWestminster AbbeyincludingSaint Margaret's Church.

Scotlandis a well-developedtourist destination,withtourismgenerally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year.[1]In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. In contrast, overseas residents made 1.58 million visits to Scotland, staying 15 million nights and spending £806m. In terms of overseas visitors, those from theUnited Statesmade up 24% of visits to Scotland, with the United States being the largest source of overseas visitors, andGermany(9%),France(8%),Canada(7%) andAustralia(6%), following behind.[2]

Scotland is generally seen as a destination with beautiful scenery combined with thousands of historic sites and attractions.[3]These include prehistoricstone circles,standing stonesandburial chambers,and variousBronze Age,Iron AgeandStone Ageremains. There are many historic castles, houses, and battlegrounds, ruins and museums. Many people are drawn by theculture of Scotland.

The main tourist season is generally from April to October. In addition to these factors, the national tourist agency,VisitScotland,have deployed a strategy ofniche marketing,aimed at exploiting, amongst other things, Scotland's strengths ingolf,fishingandfood and drinktourism.

Statistics

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Most visitors (for any purpose) to Scotland in 2018 came from the following countries:[4]

Rank Country Number
1 United StatesUnited States 492,000
2 GermanyGermany 451,000
3 FranceFrance 318,000
4 ItalyItaly 268,000
5 SpainSpain 205,000
6 AustraliaAustralia 172,000
7 NetherlandsNetherlands 172,000
8 CanadaCanada 131,000
9 SwedenSweden 121,000
10 NorwayNorway 106,000
Rest of the World 1,102,000
Total overseas tourist visits 3,538,000

Tourist destinations

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  • Edinburghis the capital city. TheOldandNew Townsof the city constitute aUNESCOWorld Heritage Site.Edinburgh is the largest tourist destination in Scotland, and the second largest in the United Kingdom afterLondon.The cities' major tourist attractions includeEdinburgh Castle,Edinburgh Zoo,thePalace of Holyroodhouse,Our Dynamic Earthand theRoyal Mile.It has four universities including theUniversity of Edinburghfounded in 1583.
  • Glasgowis the largest city in the country, and the second largest tourist destination afterEdinburgh.Its attractions include theBurrell Collection,Glasgow Cathedral,theGlasgow Science Centreand theKelvingrove Museum.In addition tourists come to Glasgow for its renownedVictorian architectureandGothic architectureas well as its shopping. The city has three universities, including the University of Glasgow founded in 1451, and is a UNESCO City of Music which hosts the world renowned Royal Conservatoire of Scotland and Royal Scottish National Orchestra.
  • Stirlingis a historic city in central Scotland, 30 miles to the north-west of Edinburgh, and is generally known as the "Gateway to the Highlands", due to its geographical position betweenhighlandandlowlandScotland. Amongst its attractions areStirling Castle,theWallace National Monumentand theThieves Pot/Thistles Centre.
  • Aberdeenis known as the "GraniteCity "and is renowned for its gothic architecture. It is a city of approximately 210,000 people and serves as the main administrative centre for the north-east of Scotland. With its large port and harbour, Aberdeen serves as the departure point for the ferries that connect the Scottish mainland with the Northern Isles ofOrkneyandShetland.Aberdeen has two universities, and a large student population.
  • St Andrewsis a small, but busy town in north-eastFife.Theroyal burgh's economy is centred on thegolfindustry, withSt Andrewsbeing regarded as the home of the modern game. TheUniversity of St Andrews(the oldest in Scotland) has colleges located throughout the town and a smallmuseumon the history of the University which is open to the public free of charge.
  • Dundeeis known as the "City of Discovery" and is the home ofV&A Dundee,Scotland's first and only design museum. Dundee is home to Scott of theAntarctic's ship theRRSDiscovery.Dundee has two universities. It has a Jute museum calledVerdant Works,an Anchor Point of ERIH – TheEuropean Route of Industrial Heritage.
  • Perthis a small but historic city on the east coast, which stands on theRiver Tay.Perth is known for its abundant parkland. Close by is the village ofScone,ancient capital of Scotland and former home toScottish kings.
  • Invernessis the administrative centre for theHighlands,close toLoch Nessand serves as a transport hub for much of the Highlands, with rail and bus services departing here to much of the northern and west Highlands. It is a popular destination for tourists wishing to explore the north of Scotland.
  • Ayrshireoffers wonderful scenery, outdoor activities, enthralling history with links to William Wallace, Robert the Bruce and Scotland's best known poet, Robert Burns. Ayrshire offers some of the finest golf courses in the world (32 in total). North Ayrshire hostsKelburn Castlewhich is famous for its Graffiti Project.

Other areas which are popular for tourists include theHighlandsand theHebrides,such as theIsle of Skye.Perthshire,theScottish BordersandOrkneyandShetlandare popular tourism destinations.

Ben Nevisis the highest mountain in the United Kingdom, but there are many other significant mountains in Scotland, albeit relatively small by international standards. TheCuillinon the Isle of Skye offer challenging climbs such as theInaccessible Pinnacle.

Scotland has amusement parks such asM&D'sin the town ofMotherwell,North Lanarkshire.

Scotland has manylochs,includingLoch Lomond,andLoch Ness,home of the mythicalLoch Ness monster.Rivers such as theSpey,Tay,Tweed,andAberdeenshire Deeare famous forsalmonandfly fishing.Scotland is a popular destination forhunting,especiallydeerandgrouse.

Scotland's best known export isScotch Whiskyand numerous visitors a year enjoy a tour around its Whisky distilleries. The Highlands is by far the largest region in Scotland both in area and in whisky production. This massive area has over 30 distilleries on the mainland. When the Islands sub-region is included, the total number of distilleries is 47. [5]The nearby Speyside area has the largest number of distilleries includingAberlour,Balvenie,Cardhu,Cragganmore,Dalwhinnie,[6]Glenfarclas,Glenglassaugh,Glenfiddich,Speyburn,The Macallan,The Glenlivet,andThe Glenrothes.[7][8]Distilleries are the third most visited attractions in Scotland; roughly 2 million visits were recorded in 2018. 68 distilleries operate visitors' centres in Scotland and another eight accept visits by appointment. The tourism has had an especially visible impact on the economy in some remote rural areas.[9][10]

Scotland is thehome of golf,with historic and famous courses includingSt Andrews,Gleneagles,Royal Troon,Carnoustie,andMuirfield.There are hundreds of other courses in the country.

Effects of the Covid-19 pandemic

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Like all of the UK, Scotland was negatively impacted by the restrictions and lockdowns necessitated by the worldwideCOVID-19 pandemic.Tourism has particularly suffered. In October 2020, the Scottish Tourism Alliance made this comment: "The devastating impact of this pandemic will make recovery incredibly challenging, if not questionable, without the assurance of continued targeted support from both the Scottish and UK Governments".[11]The First Minister acknowledged the setbacks that the hospitality/tourism sector had already experienced in a March 2021 speech when she announced financial support for the industry. "It's been an incredibly difficult year for all businesses" and added that she did not "underestimate the acute challenges our tourism and hospitality sectors have faced".[12]

Most reports that provide statistics on the impact of the pandemic on tourism cover the entire UK as an entity rather than specifically for Scotland.VisitBritainin April 2021, stated that the travel restrictions and lockdowns in the UK led to a 76% reduction in "inbound tourism" to the UK in 2020 and forecast for 2021 indicated an estimated that visits would be up "21% on 2020 but only 29% of the 2019 level". An increase in visits was expected but slowly at first and the report concluded that tourism was not expected to come "even close to normal levels".[13]

The VisitBritain report in April 2021 discussed the effects of the pandemic on domestic within the UK in 2020, citing a significant reduction in spending, for an estimated decline of 62% over the previous year. As of January 2021, the forecast for 2021 suggested that spending would increase by 79% over the previous year and that "the value of spending will be back to 84% of 2019 levels" by the end of 2021.[14]

A report published in March 2021 by theFraser of Allander Instituteat theUniversity of Strathclydeindicated that in the UK, "tourism and hospitality suffered notable losses from the pandemic" and provided detailed specifics for both domestic and international visits. This report reviewed the Scottish hospitality industry in great detail; the situation was not yet optimistic at that time, with "no sign of a trend reversal with more than 70% of businesses in the sector reporting lower turnover than usual".[15]

The Scottish Tourism Alliance Task Force published its recommendations in October 2020, with "Immediate Actions" for both the Scottish government and the UK government. The group particularly requested support for the tourism/hospitality industry, including financial grants, the funding of marketing for the sector, and a "temporary removal of Air Passenger Duty to boost route competitiveness".[16]On 24 March 2021, First MinisterNicola Sturgeonannounced a £25 million tourism recovery programme "to support the industry for the next 6 months to two years".[17]Sturgeon reminded the hospitality/tourism industry that the government had provided "over £129 million" in support "for this sector".[18]

On 5 April 2021, the BBC published specifics about domestic tourism in the UK indicating that the restrictions were to be loosened during that month, at least for domestic travel within Scotland, Wales and England.[19]Travel within mainland Scotland was expected to be permitted again starting on 26 April. A survey in March 2021 indicated that roughly 70% of the 500 Scots surveyed were hoping to "have a holiday at home this year". The BBC recommended such "staycationing" but reminded readers that travel to "Scotland's islands or across the border at Gretna and Berwick" might not be possible for some time.[20]

The VisitBritain website discussed the UK's "COVID-19 restrictions" that were expected to be loosened in April but indicated that there was no confirmation as to whether the rules on international travel, either inbound or outbound, would actually be loosened in mid-May.[21]

It was possible that the UK's plan to loosen restrictions on inbound tourists would not commence as early as planned. On 8 April 2021 sources in the European Union stated that a "third wave of the pandemic [was sweeping] the continent". (Two days earlier, PMBoris Johnsonhad made it clear that "We don't want to see the virus being reimported into this country from abroad".)[22]Of particular concern was theB117 variant,a mutation of the virus, "which [was] spreading rapidly in at least 27 European countries".[23]

Travel restrictions were loosened in England on 12 April 2021, but not in Scotland. Some lockdown measures were expected to be relaxed on 26 April.[24]It was hoped that domestic travel would again be allowed and that cafes and restaurants would be permitted to re-open at least their outdoor facilities, as in England.[25]

See also

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References

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  1. ^"Tourism".The Scottish Government. Archived fromthe originalon 2008-07-08.Retrieved2006-01-10.
  2. ^"Visit Britain: Insights and Statistics".Archived fromthe originalon 2005-12-03.
  3. ^"Scotland | ALBA".VisitScotland.
  4. ^"Key Facts on Tourism in Scotland 2018"(PDF).VisitScotland.org.September 2019.
  5. ^"TWHISKY DISTILLERIES IN THE HIGHLANDS".Visit Scotland. 11 July 2017.Retrieved12 January2020.
  6. ^Scotch Whisky Association 2009.
  7. ^"Speyside Distilleries – Whisky Tours, Tastings & Map".VisitScotland.
  8. ^"Breweries/Distilleries".Visit Cairngorns. 11 July 2017.Retrieved8 December2019.
  9. ^"Record numbers of visitors for Scotch Whisky Distilleries".21 June 2019.
  10. ^Scotch Whisky Tourism at All-Time High
  11. ^"Tourism Recovery Recommendations".23 October 2020.Retrieved8 April2021.discussions led by Malcolm Roughead, CEO, VisitScotland, Marc Crothall, CEO, Scottish Tourism Alliance and Malcolm Buchanan, Chair of Scotland Board, RBS
  12. ^"£25 million for tourism recovery".Retrieved8 April2021.We've provided an unprecedented amount of funding for the sector, including over £129 million in business suppor
  13. ^"2021 tourism forecast".20 April 2015.Retrieved8 April2021.From mid-March to mid-July, COVID-19 triggered a near-total shutdown in international tourism... there was an increase in visitor numbers from this low point, although they remained very low, and dipped again towards the end of the year.
  14. ^"2021 tourism forecast".20 April 2015.Retrieved8 April2021.forecast assumes a slow recovery in early 2021 before a step change in the spring... followed by a gradual recovery throughout the rest of the year and beyond.
  15. ^"Covid-19 impact on the Tourism and Hospitality Sector, an insight from the latest Economic Commentary".18 March 2021.Retrieved8 April2021.... health and economic crisis... In particular, tourism and hospitality suffered notable losses from the pandemic.
  16. ^"Tourism Recovery Recommendations".23 October 2020.Retrieved8 April2021.It is imperative they work together with the industry to take action now in supporting and implementing the recommendations... to rebuild our diverse businesses, to restore our thriving places and reimagine our memorable experiences.
  17. ^"First Minister announces £25 million for tourism recovery at STA conference".24 March 2021.Retrieved8 April2021.The programme, which has been developed by the Scottish Tourism Emergency Response Group (STERG) in partnership with businesses, will support the Scottish Tourism Recovery Taskforce objectives.
  18. ^"£25 million for tourism recovery".Retrieved8 April2021.
  19. ^"Covid: When can I go on holiday abroad or in the UK?".14 May 2020.Retrieved8 April2021.
  20. ^"Covid in Scotland: Carry on staycationing".BBC News.5 April 2021.Retrieved8 April2021.If the data look ripe, mainland travel within Scotland will be allowed from 26 April. Expect a rush from the cities to the hills and the coast.
  21. ^"COVID-19 (new coronavirus) - latest information and advice for businesses".4 November 2020.Retrieved8 April2021.whether non-essential international travel can resume on 17 May, or whether we will need to wait longer before lifting the outbound travel restriction.
  22. ^"Boris Johnson refuses to set hard date for Britain to reopen for international travel".ABC News.5 April 2021.Retrieved8 April2021.Amid the coronavirus pandemic, many countries worldwide continue to restrict entry and most travel remains discouraged.
  23. ^"European travel restrictions: Nonessential travel curbed".Deutsche Welle.Retrieved8 April2021.Amid the coronavirus pandemic, many countries worldwide continue to restrict entry and most travel remains discouraged.
  24. ^"Nicola Sturgeon update LIVE: Scotland lockdown Covid changes set to be announced".Retrieved13 April2021.
  25. ^"Covid lockdown eases: Celebrations as pub gardens and shops reopen".BBC News.12 April 2021.Retrieved13 April2021.

Sources

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Wikivoyage has a travel guide forScotland.
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