Treasure Truck
 An Amazon Treasure Truck inBaltimore | |
| Founded | June 25, 2015 |
|---|---|
| Defunct | November 2, 2022 |
Areas served | USandUK |
| Owner | Amazon |
| Website | Treasure Truck (US) Treasure Truck (UK) |
Treasure Truckwas a free subscription-based service offered to Amazon customers in the US and UK. It notified subscribers of hand selected offers and experiences via SMS.[1]
History[edit]
The first Treasure Truck was released in Amazon's hometown ofSeattlein June 2015.[2]Initially, Treasure Truck offered one item at a time, which customers ordered using the Amazon app and picked up at a designated location the same day.[3]As part of a holiday promotion,Seattle SeahawksplayerMarshawn Lynchdrove the Treasure Truck around Seattle in December 2016 selling a limited-edition beast-modeEcho.[4]In December 2017, two cities in the United Kingdom became the first international locations for the Treasure Truck program.[5]Each Treasure Truck was active up to 5 days per week.[6]
Offers[edit]
Treasure Truck's one-day offers included popular, trending, or interesting products from a wide variety of product categories. Previous offers included housewares, tech gadgets, smart home devices, outdoor gear, beauty items, games, and toys.[7]
Shift to delivery[edit]
After pausing offers during the COVID-19 pandemic, Treasure Truck resumed offers in both the US and UK in August and September 2020, respectively, with a new fulfilment model. Customers still order through the Amazon app or website, but items were shipped to their homes directly, instead of requiring pickup.[8]
Expansion[edit]
In April 2021, Treasure Truck expanded its availability to serve more customers across the US and UK.[9][10]
End of the Treasure Truck[edit]
The service ended in the UK on January 12, 2022. The service ended in the US on November 2, 2022, after Amazon published a notification on the Treasure Truck website stating "As of November 2, 2022 we will no longer offer Treasure Truck promotions.".[11]
References[edit]
- ^Waite-Taylor, Eva (1 February 2021)."What is Amazon's Treasure Truck? Everything you need to know about the retailer's deals".CNET.The Independent.Retrieved1 May2021.
- ^Welch, Chris (25 June 2015)."Amazon's Treasure Truck will drive around Seattle with exclusive discounts".The Verge.Vox Media.Retrieved1 January2018.
- ^Tuttle, Brad (25 June 2015)."Amazon's New 'Treasure Truck' Will Sell One Discounted Item Daily".Money.Time Inc.Archived fromthe originalon June 28, 2015.Retrieved1 January2018.
- ^Guthrie, Brinke (4 December 2016)."Marshawn Lynch is projecting his inner Santa with Amazon's Treasure Truck".Digital Trends.Retrieved1 January2017.
- ^Summers, Nick (1 December 2017)."Amazon's Treasure Truck brings deals on wheels to the UK".Engadget.Oath Inc.Retrieved1 January2018.
- ^Eldredge, Barbara (19 October 2017)."Amazon Treasure Truck now in 32 U.S. cities".Curbed.Vox Media.Retrieved1 January2018.
- ^"Treasure Truck US: About Us".amazon.Retrieved2021-05-10.
- ^"Treasure Truck US: How It Works".amazon.Retrieved2021-05-10.
- ^"Treasure Truck US: How It Works".amazon.Retrieved2021-05-10.
- ^"Treasure Truck UK: How It Works".amazon.Retrieved2021-05-26.
- ^"Treasure Truck has ended".amazon.Archivedfrom the original on 2021-10-04.Retrieved26 May2023.
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