Twist (confectionery)

Twist (2017)

Twistis a bite-sizedconfectioneryproduced byFreia(owned byMondelez), primarily for theScandinavianmarket. Twist is sold in bags, and each bag contains a variety of pieces, mostly consisting of chocolates with some sort of filling in the center. New pieces are added and old ones discontinued frequently. Only two pieces,Lakris(licorice) andCocos(coconut-filled chocolate), have existed since the product was launched. The nameTwistrefers to the way each piece is wrapped.

Twist quickly became popular when it was introduced inNorwayin 1957. It was introduced in the otherNordic countriessoon thereafter;Swedenin 1958,Denmarkin 1963, andFinlandin 1964. However, the product is still most popular in its home market: Norwegians consume three times as much Twist as Swedes.

In the mid-1990s, the production of Twist was moved from Freia's factory inOsloto its sister companyMarabouin Sweden.

Twist has many similarities withUKbrandsQuality StreetandCadbury Roses.