Verywell
 | |
Type of site | Health and wellness information |
|---|---|
| Available in | English |
| Area served | Worldwide |
| Owner | Dotdash Meredith |
| URL | www |
| Commercial | Yes |
| Registration | No registration necessary |
| Launched | April 26, 2016 |
| Current status | Active |
Verywellis awebsiteproviding health and wellness information by health professionals. It was launched on 26 April 2016 as a media property of About (nowDotdash Meredith) and its first standalone brand.[1]
As of March 2017, it reached 17 millionUSunique userseach month.[2]
History
[edit]About launched Verywell as its first standalone media property on 26 April 2016.[1]The site took about half the health content already present at About, but the content was updated and made easier to read and navigate.[3][4]The website hired Dr.David L. Katzas its first senior medical advisor.[5]Verywell launched a partnership with theCleveland Clinicin August 2016, helping promote content from the clinic's consumer health information portal. The second phase of the partnership, launched in January 2017, focused on providing resources to physicians and doctors.[6]
By May 2017, About had transformed into Dotdash, an umbrella media brand of six distinct and specialized vertical sites ( "content destinations" ). While Verywell was about health, the others were about travel, learning, money management, home decorating, and technology.[7][4][8]
Website
[edit]Verywell has been recognized for its "fun, energetic tone," diverging from the starkly clinical feel of most health portals.[8][7][9]This has been a deliberate strategy on part of Dotdash, with the website advising the visitors to "think of us as your friend who also happens to be a doctor."[10]
The website has split into four sites: Verywell Health (the main domain), Verywell Fit, Verywell Family, and Verywell Mind, focusing mainly onpsychology.[11]
In August 2024, the Verywell Family site was shut down, with a recommendation to visit another Dotdash Meredith site, Parents.
Traffic
[edit]As of March 2017, Verywell ranked in the top 10 health information sites, reaching 17 million US unique users each month.[2]
The site has a multiplatform audience, which also includes traffic fromDailyBurnand Cleveland Clinic. It is mostly search-dependent, as 70 percent of its monthly desktop traffic comes from search results. Verywell claims that 15 percent of its traffic is direct, an increase compared to the period when its content was part of About (8 percent).[12]
References
[edit]- ^ab"About launches Verywell, a standalone brand focused on health".TechCrunch.April 26, 2016.
- ^ab"On the verge of a rebrand, About launches fourth vertical site".The Drum. March 2, 2017.
- ^"IAC Publishing's About slims down for ad dollars".CNBC. May 3, 2016.
- ^ab"RIP About: A Look at the Tumultuous Life of a Web Legend".Wired.May 3, 2017.
- ^"About takes new direction with launch of standalone health website Verywell".Marketing Land. April 27, 2016.
- ^"About 's Health Site Verywell Launches Second Phase of its Cleveland Clinic Partnership".PM 360 Online. January 5, 2017.
- ^ab"Verywell".HXP. May 3, 2016.
- ^ab"About Unveils New Health Vertical VeryWell".Forbes.April 26, 2016.
- ^"With new finance site, About targets the 'adulting' generation".Digiday.September 7, 2016.
- ^"About Us".Verywell.
- ^"Verywell Health main menu".Verywell.
- ^"What Verywell learned from its first year on its own".Digiday.July 12, 2017.
