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WSBM

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WSBM
Broadcast areaFlorence–Muscle Shoals, Alabama
Frequency1340kHz
BrandingFox SportsShoals
Programming
FormatSports
AffiliationsFox Sports Radio
Ownership
OwnerBig River Broadcasting Corporation
WQLT-FM,WXFL,WLVS-FM
History
First air date
March 29, 1946 (as WJOI)
Former call signs
WJOI (1946–1973)
WXOR (1973–1984)
Call signmeaning
SportsBeatsMusic
Technical information[1]
Licensing authority
FCC
Facility ID5272
ClassC
Power1,000wattsunlimited
Transmitter coordinates
34°47′50″N87°39′54″W/ 34.79722°N 87.66500°W/34.79722; -87.66500
Translator(s)97.9 W250BY (Florence)
Links
Public license information
WebcastListen Live
Websitefoxsportsshoals

WSBM(1340AM) is aFox Sports Radioaffiliatedradio stationbroadcasting asportsformat.[2]Licensed toFlorence, Alabama,United States, the station serves theFlorence–Muscle Shoals metropolitan area.The station is currently owned by Big River Broadcasting Corporation as part of aquadropolywith Florence–licensedcountry musicstationWXFL(96.1FM);Clifton, Tennessee–licensedadult contemporarystationWLVS-FM(106.5 FM), and Florence–licensedadult hitsstationWQLT-FM(107.3 FM).[3]

History

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WSBM went on-the-air on March 26, 1946 asWJOI.The station was initially owned by Clyde Anderson and Joe Van Sandlt under the banner Florence Broadcasting Company. At the time, it was anABCaffiliate. In 1965, anFMsister stationwas purchased: the former WOWL-FM (107.3 FM; nowWQLT-FM). The following year, the pair were sold to WXOR, Inc., a predecessor of its current owner.

In 1973, the station changed its callsign toWXOR,having sold the WJOI calls toNBCfor use on itsJoy!–branded FM station WMAQ-FM (101.1 FM; nowWKQX). Beginning that decade, the station began airing acountry musicformat. WXOR's callsign was changed to the currentWSBMin 1984, followed by another format change tobeautiful music.

In the early 90s, the station again changed formats, this time tourban adult contemporaryunder the brandingMagic 1340.The station began itssports radioformat in 2010, initially affiliated withFox Sports Radio.In 2013, affiliations were changed toCBS Sports Radio,before returning to Fox, with which it remains associated with today.[4]

Translators

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WSBM AM 1340 is currently rebroadcast on translator W250BY 97.9 FM. This translator had previously broadcast on 98.3 FM until its frequency was changed to 98.5 in 2001. Incidentally, this was the same frequency as WJOI-FM which was on the air in the early- and mid-1950s. This was a 140-watt FM station (the first FM station in the Florence-Muscle Shoals market) which rebroadcast WJOI AM 1340. W253AH uses the old WJOI-FM antenna which was mounted on 1340's tower in the 1950s.[5]

WJOI-FM went off the air sometime in the late 1950s, and should not be confused with the 1960s' WJOI-FM on 107.3 which later becameWQLT.

Call sign Frequency City of license FID ERP(W) Class FCC info
W250BY 97.9 FM Florence, Alabama 5273 250 D LMS

References

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  1. ^"Facility Technical Data for WSBM".Licensing and Management System.Federal Communications Commission.
  2. ^"WSBM Facility Record".United StatesFederal Communications Commission,audio division.
  3. ^"Station Information Profile".Arbitron.
  4. ^"AM Technical Profile: WSBM".Alabama Broadcast Media Page.Retrieved25 July2022.
  5. ^"WJOI AM 1340 - FM 98.3".Shoals Area Radio History.
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