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WFRD

Coordinates:43°39′14.3″N72°17′42.5″W/ 43.653972°N 72.295139°W/43.653972; -72.295139
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WFRD
Broadcast area
Frequency99.3MHz
Branding99 Rock WFRD
Programming
FormatMainstream rock
Ownership
OwnerSugar River Media, LLC
History
First air date
February 19, 1976;48 years ago(1976-02-19)
Call signmeaning
"FM RadioDartmouth"
Technical information[1]
Licensing authority
FCC
Facility ID68281
ClassA
ERP6,000watts
HAAT100 meters (330 ft)
Transmitter coordinates
43°39′14.3″N72°17′42.5″W/ 43.653972°N 72.295139°W/43.653972; -72.295139
Links
Public license information
Webcast
Websitewfrd

WFRD(99.3MHz"99 Rock" ) is acommercialFMradio stationlicensed toHanover, New Hampshire,and owned and operated by Sugar River Media. The station's studios are located inRandolph, Vermont.[2]WFRD airs amainstream rockradio formatwith somealternative rockandclassic rocktracks. Previously, it was owned and operated byDartmouth Broadcastingfrom a studio on theDartmouth Collegecampus.

In addition to a standardanalog transmission,WFRD is available online.

Programming

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The station'splayliston weekdays is mostlymainstream rock,plusalternative rockandclassic rocktitles. Weekday mornings feature Chris Garrett and the "Rock N Go Morning Show".

History

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WFRD's history goes back more than four decades. On February 19, 1976, WFRD firstsigned onthe air.[3]It originally broadcast a wide variety of music, fromclassical,jazz,folk musictoprogressive rock,punk rockandnew wave music.[4]Thecall lettersstand for "FM Radio Dartmouth", referring to Dartmouth College. There was a lengthy debate over whether to choose WDCR-FM to link the FM station with its former AM companion, 1340WDCR(now defunct), or to give the new FM station an independent identity. Among the arguments for an independent identity was the possibility of selling the AM station once FM became the more popular broadcast band.

Around 2001, WFRD began playing amodern rockformat, although by the 2010s, WFRD began including other genres of current rock.

As of2014,the station left theNielsen BDSAlternative Rock indicator panel and was added to the Nielsen BDS Mainstream Rock indicator panel.

In June 2021, Dartmouth Broadcasting announced plans to sell the station, citing ongoing unprofitability and low student involvement in its operations as deciding factors. The online station WDCR and Dartmouth Broadcasting itself were not part of the planned sale.[5]On October 13, 2021, Sugar River Media, owner of several other stations in the Lebanon-Hanover-White River Junction area (includingWNTK-FMandWUVR), announced its acquisition of WFRD.[6]

Notable alumni

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See also

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Further reading

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Brooks, Tim,College Radio Days: 70 Years of Student Broadcasting at Dartmouth College,Greenwich CT: Glenville Press, 2014.

References

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  1. ^"Facility Technical Data for WFRD".Licensing and Management System.Federal Communications Commission.
  2. ^"FM Station WFRD".Licensing & Databases PUBLIC INSPECTION FILE.FCC.RetrievedJune 20,2023.
  3. ^Broadcasting Yearbook 1977 page C-131
  4. ^Brooks, Tim,College Radio Days,p. 199.
  5. ^Dartmouth to Sell Commercial Radio Station, WFRD (99 Rock)Dartmouth News, June 22, 2021
  6. ^Venta, Lance (October 13, 2021)."Sugar River Media Acquires WFRD From Dartmouth College".RadioInsight.RetrievedOctober 14,2021.
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