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WCMH-TV

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This article is about the television station which formerly used the WLWC callsign. For the television station inProvidence, Rhode Islandthat currently uses that callsign, seeWLWC.
WCMH-TV
Channels
BrandingNBC 4
Programming
Affiliations
Ownership
Owner
History
FoundedNovember 21, 1946[1]
First air date
April 3, 1949(75 years ago)(1949-04-03)
Former call signs
WLWX (1946–1947)
WLWC (1947–1976)[1]
Former channel number(s)
Analog:3 (VHF,1949–1953), 4 (VHF, 1953–2009)
Call signmeaning
Columbus Municipal Hangar( "CMH" is Columbus'sIATA airport code)
Technical information[2]
Licensing authority
FCC
Facility ID50781
ERP902kW
HAAT264 m (866 ft)
Transmitter coordinates39°58′15.5″N83°1′39.2″W/ 39.970972°N 83.027556°W/39.970972; -83.027556
Links
Public license information
Websitewww.nbc4i

WCMH-TV(channel 4) is atelevision stationinColumbus, Ohio,United States, affiliated withNBCand owned byNexstar Media Group.The station's studios are located onOlentangy River Roadnear theOhio State Universitycampus, and its transmitter is located on Twin Rivers Drive, west ofdowntown Columbus.

History[edit]

Columbus' first television station began operations on April 3, 1949, as WLWC on channel 3.[3]The station's original owner was theCincinnati-basedCrosley Broadcasting Corporation,a division of theAvco Company.Crosley also ownedWLW radioandWLWT televisionin Cincinnati, as well as WLWD television (nowWDTN) inDayton.Together these stations comprised the "WLW Television Network", a regional group of inter-connected stations.[4][5]Until the mid-1960s, the stations emphasized their connection to each other within their on-air branding; the Columbus station was known as "WLW-C". The station's studios were originally located in theSeneca Hotelin downtown Columbus before WLWC moved into their present facility on Olentangy River Road, five months after the station signed on.

Like all of the WLW television stations in Ohio, WLWC was an NBC affiliate, though it carried some programming from theDuMontnetwork until WTVN-TV (nowWSYX) took the DuMont affiliation when that station launched in September 1949. In 1952, following the release of theFederal Communications Commission(FCC)'sSixth Report and Orderwhich ended the four-year freeze on station license awards, a VHF frequency realignment resulted in WLWC being forced to move to channel 4, trading channels with then-NBC-owned WNBK (nowWKYC) inCleveland;[6][7]the switch took place in June 1953.[8]

The Crosley TV station group would later grow to include WLWA (nowWXIA-TV) inAtlanta,WLWI (nowWTHR) inIndianapolis,andWOAI-TVinSan Antonio.Along with NBC programming, the Crosley stations in Ohio and Indianapolis also aired common programming, includingThe Paul Dixon Show,Midwestern Hayride,TheRuth Lyons50-50 Club(later to becomeThe Bob Braun Show),The Phil Donahue Show,and telecasts ofCincinnati Redsbaseball; WLWC originated coverage of theOhio State Fair,which was also carried in Cincinnati and Dayton. The Crosley broadcast division took the name of its parent company in 1968, becoming Avco Broadcasting Corporation.

1969 Advertisement forThe Bob Braun Showappearing in TV Guide.

In 1969, the FCC enacted its"one-to-a-market" rule,which prohibited common ownership of AM radio and television stations with overlapping coverage areas under certain conditions whilegrandfatheringsome already existing instances. Avco's ownership of WLWC, WLWT, WLWD, and WLW radio (a 50,000-watt,clear-channel stationwhich can also be heard throughout much of eastern North America at night) was granted protection under the clause. But as a condition of maintaining three television stations with common coverage areas Crosley/Avco operated WLWC, WLWT, and WLWD with shorter transmission towers. In 1975, Avco announced the sale of its broadcasting outlets; channel 4 was sold in February 1976 to theProvidence, Rhode Island–basedOutlet Company,who then changed the station's call letters to the current WCMH-TV on the 3rd.[1][9][10][11]The call letters were selected to match theIATAairport code forPort Columbus International Airport,"CMH".

The old WCMH TV "Chopper 4" landed at WellstonHeliportBase while covering abreaking newsstory, asGrantLifeflight II's BK 117 N4493X sits nearby
WCMH-TV logo, 2008 to 2011.

For many years, WLWC/WCMH-TV has shared NBC programming in the eastern part of the market withWHIZ-TV(channel 18) inZanesvilledespite channel 4 itself covering Zanesville and covering weather reports as far east asCambridge(part of theWheeling, West Virginia–Steubenville, Ohiomarket and served byWTOV-TVfor NBC) and all other major network affiliates in Columbus coveringMuskingum Countyas default affiliates, since Zanesville is considered a separate TV market from Columbus. WHIZ-TV would also serve somewhat as a buffer for WCMH-TV afterWTAE-TVinPittsburghsigned on in 1958 and had to "box in" its signal to protect then-WLWC andthreeotherstationsalso broadcasting on channel 4.

Outlet merged with NBC in 1996, and channel 4 became an NBCowned-and-operated station,spending much of the next decade as one of two stations in the market to hold this status; the other wasUPN'sWWHO,(channel 53, owned by that network's corporate parentViacomfrom 1997 to 2005). From 1996 to 1999, channel 4 was technically a sister station to Cleveland's WKYC through NBC's minority ownership of that station, though they had ceded operational control toGannett(nowTegna Inc.,which now also ownsWBNS-TV) by that point.

WCMH-TV was placed up for sale byNBCUniversalon January 9, 2006, along with sister stationsWJARin Providence,WVTM-TVinBirmingham, Alabama,andWNCN-TVinGoldsboro, North Carolina.Media General,theRichmond, Virginia-based company which already owned five NBC affiliates in the southeastern United States, announced it would purchase the four stations on April 6, 2006; the sale was finalized on June 26, 2006.[12]As a result, channel 4 became Media General's first station in theGreat Lakesregion.

For several months after the sale closed, WCMH's website and those of the other three stations remained in the format used by the websites of NBC-owned stations. In December 2006, WNCN and WJAR launched redesigned websites, which are no longer powered byInternet Broadcasting.On December 11, 2006, WVTM's website followed suit, followed by WCMH on December 14. Media General has since located themaster controlfor all Media General NBC affiliates at its Columbus studios.[13]In 2013, Media General migrated its television station web sites toWorldnow(who provided video services to the company's in-house web site operations prior to the hosting deal). Following the company's takeover by the principal staff of LIN, the Media General station web sites are now hosted by WordPress.

With subsequent sales and affiliation switches involving the other three stations NBC sold to Media General in 2006, WCMH was the last of the four that had had both the same owner and the same network affiliation that it had since 2006. (WJAR and WVTM were sold to Sinclair andHearst Television,respectively, in 2014, while WNCN switched its network affiliation from NBC toCBSin 2016.) WCMH would be reunited with WDTN (the former WLWD) in 2014 when Media General purchased LIN Media, which also made WCMH a sister station to LIN's properties inYoungstown(CBSaffiliateWKBN-TV,FoxaffiliateWYFX-LD,andABC-affiliatedSSApartnerWYTV) within Ohio.

On January 27, 2016, it was announced that theNexstar Broadcasting Groupwould buy Media General for $4.6 billion. WCMH became part of "Nexstar Media Group". The deal closed on January 17, 2017.[14]Following the acquisitions ofWest Virginia Media Holdings(which closed two weeks after the Media General deal) andTribune Mediain 2019, WCMH is now a sister station to four other stations serving Ohio: Fox affiliateWJWin Cleveland, CBS affiliatesWOWK-TVinCharleston–Huntington, West VirginiaandWTRF-TVin Wheeling–Steubenville, and NBC affiliate WDTN in Dayton.

News operation[edit]

WCMH-TV's former studio in downtown Columbus, at the northeast corner of Broad and High streets.
WCMH's former helicopter.
1957 TV Guide Advertisement for WLW-C (WCMH) News with longtime anchor Hugh DeMoss, laterFranklin County, OhioCommissioner.
WLWC's studio building, 3165 Olentangy River Road in Columbus, under Avco ownership in the 1960s. The station's transmitter and tower were also located here, until they were moved toWBNS-TV's then-new candelabra tower in the early 1980s.
WCMH-TV's studios in 2021.

WCMH presently broadcasts 49 hours of locally produced newscasts each week (with eight hours each weekday, five hours on Saturdays and four hours on Sundays); in regards to the number of hours devoted to news programming, it is the highest local newscast output among the Columbus market's television stations on an individual basis, though WSYX currently broadcasts63+1⁄2hours of local newscasts per week on both its main signal and WSYX-DT3.

For most of its history, WLWC/WCMH-TV has been second in the Columbus ratings, except for the station's 11 p.m. news, which occasionally beats market leader WBNS-TV, though since WBNS-TV's sale toTegna, Inc.in 2019, WCMH has been second behind WSYX, with WBNS-TV's ratings having plummeted.[15]Typical with Nexstar-owned stations, WCMH-TV generally carries a straight newscast with emphasis on local coverage; WBNS-TV drifted away from such coverage and more towards lifestyle news under Tegna ownership while WSYX has long favored a moreactivist-style approach.Channel 4 has also emphasized community involvement and reporters with local roots such as current evening anchor Kerry Charles, a native of Columbus'sLindenneighborhood.

From 1957 to 1980Hugh DeMossanchored channel 4's evening newscasts, calledThe DeMoss Report;following the sale of the station to Outlet, the broadcasts were rebranded asNewsWatch 4.During the late 70s into the early 80s, the station languished in third place. But channel 4's fortunes began to change when, in 1983, the station brought in veteran news anchorDoug Adairand his then-wife, reporter Mona Scott, from WKYC-TV in Cleveland as the station's main anchoring team. They continued the "happy talk"format as well as launching the 5:30 p.m. newscast. WCMH began a slow rise that would result in the station overcoming WBNS to reach number-one in the market, and in the process, the mid-1980sNewsWatch 4team of Adair, Scott, meteorologist Jym Ganahl (with the station from 1979 until retiring in September 2016, currently at WSYX), and sportscaster Jimmy Crum (who joined the station shortly after its 1949 debut) became the most popular anchor team in Columbus television history. This also coincided with NBC's becoming the number one network during that time.

The 1990s brought changes to the normally stable WCMH-TV. In 1990, personal reasons forced Mona Scott to leave channel 4, and she was replaced at the anchor desk by Angela Pace. Pace would leave for WBNS-TV in 1992, and Doug Adair and Jimmy Crum both retired in 1994. WCMH's new anchoring team featured Colleen Marshall, who had been a reporter for the station since the mid-1980s; and Cabot Rea, a former weekend sports anchor and weekday features reporter. The pair helmed WCMH-TV's evening newscasts until Rea's retirement on December 18, 2015. Marshall and Rea worked together overall for 23 years, the longest tenured co-anchoring team in Columbus television history.

The changes resulted in an earlier audience fall-off, but channel 4 once again passed WBNS-TV for the overall lead for a time in the late 1990s and early 2000s, and often won 11 p.m. news ratings over WBNS (due to NBC winning prime time and late night ratings over CBS during those years). For much of the first decade of the new millennium, WCMH also won the morning news race, but the numbers dropped precipitously after the broadcast was moved intoNBC 4 on the Square,a downtown studio facility located onBroadand High streets, in 2008.

On January 4, 2008, WCMH became the second major Columbus station to begin broadcasting local newscasts inhigh definition.Prior to the opening ofNBC 4 on the Squareon May 27, channel 4 had planned to move its entire news operation to that facility. However, when those plans fell through, WCMH's main studio was upgraded to high definition. (Ultimately,NBC 4 on the Squarewas used only for some of the station's weekday morning shows.) Like most other stations with high-definition newscasts, WCMH relied mostly on upconverted16:9widescreenstandard definitionfootage for its remote field reports until the summer of 2014 where all remote field operations were upgrade to16:91080i HD. On May 11, 2011,NBC 4 on the Squarecame to an end due to dismal ratings (it has remained a distant second to WBNS-TV on weekday mornings ever sinceNBC4 on the Squarewas founded), with the morning newscast productions returning to the main WCMH facility full-time, and the downtown space was soon leased to WBNS-TV.[16]

In January 2011, the station debuted a new rounded logo and new image promos emphasizing its long-time personalities and community involvement.

Notable current on-air staff[edit]

  • Monica Day– morning news anchor ofNBC4 Todayfrom 4 to 7 a.m.

Notable alumni[edit]

Technical information[edit]

Subchannels[edit]

The station's signal ismultiplexed:

Subchannels of WCMH-TV[17]
Channel Res. Aspect Short name Programming
4.1 1080i 16:9 WCMH-DT Main WCMH-TV programming /NBC
4.2 480i Grit Grit
4.3 720p ION TV Ion
4.4 480i Laff TV Laff
53.3 480i 16:9 Comet Comet(WWHO-DT3)
Broadcast on behalf of another station


WCMH replaced RTV withMeTVon September 26, 2011, as part of a groupwide affiliation agreement with Media General; the channel replaced RTV on some Media General-owned stations in other markets.[18]MeTV was replaced byCourt TVon September 26, 2019. Court TV was replaced withGriton April 1, 2023.

Analog-to-digital conversion[edit]

WCMH-TV shut down its analog signal, overVHFchannel 4, on June 12, 2009, as part of thefederally mandated transition from analog to digital television.[19]The station's digital signal remained on its pre-transitionUHFchannel 14,[20]usingvirtual channel4.

NextGen TV upgrade[edit]

As part of a deal between Nexstar andSinclair Broadcast Group(owner ofWSYXand operator ofWTTEandWWHO), on January 7, 2021,[21]WCMH-TV started hosting the ATSC 1.0 channel for WWHO 53.3 as part of Columbus's adoption ofATSC 3.0using theHVECvideo compression standard. Simultaneous with the move, WCMH-TV's main signal is now broadcasting in ATSC 3.0 on WWHO alongside WWHO's main signal, WSYX 6.3 (the former intellectual property of WTTE), and WTTE 28.2.[22]The move left WBNS-TV as the only major network station in Columbus not broadcasting in ATSC 3.0 in some capacity.

Video links[edit]

Crowds gathering in the 1950s to watchLex's Live Wrestlingbroadcast from Memorial Hall in Columbus, Ohio on WLW-C (now WCMH).[23]

References[edit]

  1. ^abcFCC History Cards for WCMH-TV
  2. ^"Facility Technical Data for WCMH-TV".Licensing and Management System.Federal Communications Commission.
  3. ^"WLWC starts; Columbus video outlet opened by Crosley."Broadcasting - Telecasting,April 4, 1949, pg. 41.
  4. ^"Television transmission; Crosley plans interconnection facilities."Broadcasting - Telecasting,March 14, 1949, pg. 35.
  5. ^Crosley Broadcasting Corp. advertisementBroadcasting - Telecasting,April 11, 1949, pg. 193.
  6. ^"TV coverage; RTMA predicts expansion."Broadcasting - Telecasting,May 19, 1952, pg. 78.
  7. ^"Crosley is granted; FCC okays channel changes."Broadcasting - Telecasting,December 15, 1952, pg. 59.
  8. ^"WLW-C first in Columbus."Broadcasting - Telecasting,April 2, 1962, pp. 169-170 (Crosley Broadcasting Corp. special supplement pp. 23-24).[1][2]
  9. ^"Avco sells off another TV."Broadcasting,May 26, 1975, pg. 42.
  10. ^"Changing Hands–Approved."Broadcasting,January 19, 1976, pg. 33.
  11. ^WCMH-TV/Outlet Broadcasting advertisement.Broadcasting,February 23, 1976, pg. 77.
  12. ^"Media General Completes Purchase of Four NBC Television Stations".Archived fromthe originalon September 5, 2012.RetrievedFebruary 20,2011.
  13. ^"Media General Mid-Year Media Review"(PDF).Media General.RetrievedMarch 13,2008.
  14. ^"Nexstar Broadcasting Group Enters into Definitive Agreement to Acquire Media General for $4.6 Billion in Accretive Cash and Stock Transaction".Archived fromthe originalon January 30, 2016.RetrievedMay 1,2017.
  15. ^https:// nexttv /features/local-news-close-up-columbus-offers-cosmopolitan-vibe-in-heartland#:~:text=For%202022%2C%20according%20to%20Nielsen,over%20WBNS%20in%2025%2D64.
  16. ^"10TV Debuts Signs at Broad and High | WBNS-10TV, Central Ohio News".Archivedfrom the original on July 15, 2011.RetrievedMay 11,2011.
  17. ^"RabbitEars TV Query for WCMH".Archivedfrom the original on February 21, 2014.RetrievedFebruary 4,2014.
  18. ^Me-TV Beefs Up Roster With 10 New Stations,TVNewsCheck,September 15, 2011.
  19. ^"List of Digital Full-Power Stations"(PDF).Archived fromthe original(PDF)on August 29, 2013.RetrievedMay 12,2008.
  20. ^"CDBS Print".Archivedfrom the original on November 13, 2022.RetrievedMay 12,2008.
  21. ^Barnes, Jess (January 8, 2021)."ATSC 3.0 is Live in Columbus, OH".Cord Cutters News.Red Ventures.RetrievedApril 21,2022.
  22. ^"RabbitEars.Info".
  23. ^Lex Had a Hold on Pro WrestlingArchivedApril 16, 2017, at theWayback Machine,by Bob Greene, Chicago Tribune, February 28, 1985
  24. ^Three City Final StudioArchivedNovember 13, 2022, at theWayback MachineCincinnati Television By Jim Friedman, Page 48

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=WCMH-TV&oldid=1219971151"