WEMX
 | |
| Broadcast area | Baton Rouge, LouisianaMcComb, Mississippi |
|---|---|
| Frequency | 94.1MHz |
| Branding | Max 94.1 |
| Programming | |
| Format | Urban contemporary |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner |
|
| KQXL-FM,WRQQ,WXOK | |
| History | |
First air date | 1967(as WCCA in McComb, Mississippi) 1993(as WYCT, relocated to Kentwood, Louisiana) |
Former call signs | WCCA (1967–1986) WXLT (1986–1993) WYCT (1993–1996) |
Call signmeaning | W E MaX |
| Technical information | |
| Facility ID | 58931 |
| Class | C1 |
| ERP | 100,000watts |
| HAAT | 299 meters (981 feet) |
| Links | |
| Webcast | Listen live |
| Website | max94one |
WEMX(94.1FM,"Max 94.1" ) is an Americanradio stationserving theBaton Rougearea. TheCumulus Mediastation broadcasts with anERPof 100 kW and is licensed toKentwood, Louisiana.WEMX broadcasts anurban contemporarymusic format.[1]Its studios are located downtown and the transmitter tower is nearClinton, Louisiana.
The station was assigned the WEMXcall signby theFederal Communications Commissionon November 1, 1996.[2]
History
[edit]The station originally signed on the air in 1967 inMcComb, Mississippias acountry musicoutlet with the call letters WCCA. They would later change call letters to WXLT in 1986 while retaining the format. In 1993, WXLT relocated its COL to Kentwood, Louisiana and target the Baton Rouge area asWYCT,adopting a "Young Country" presentation in the hopes of attracting a younger audience and lure listeners away from WYNK. By 1996, WYCT changed its call letters to WEMX and adopted the handle Max 94.1 (as in "Maximum Country" ), but after three years of trailing WYNK in the ratings, WEMX flipped to Hip Hop/R&B on January 1,1997,this after being paired up with the format's previous occupant,KQXL-FM,who immediately shifted to Adult R&B. WEMX also kept the call letters and Max 94.1 handle intact after the switch.
In 1997,Citadel Broadcastingtook over ownership of the station, which lasted untilSeptember 2011,when Cumulus became the owner after its acquisition of Citadel. In June 2013, WEMX transitioned from Urban to Rhythmic due to the addition of Rhythmic Pop product, resulting in the station being placed onMediabase's Rhythmic panel that same month, withBDSfollowing suit in May 2014.[3]WEMX's shift to Rhythmic gives Cumulus two Rhythmics in Louisiana, joining sister stationKBIU/Lake Charles.In January 2022, WEMX transitioned from Rhythmic to Urban due to the addition of Mainstream Urban product.
References
[edit]- ^"Station Information Profile".Arbitron.RetrievedJune 28,2009.
- ^"Call Sign History".FCC Media Bureau CDBS Public Access Database.RetrievedJune 28,2009.
- ^Nielsen BDS monitored reporting stations list
External links
[edit]- Max 94.1's official website
- Facility details for Facility ID 58931 (WEMX)in theFCCLicensing and Management System
- WEMXinNielsen Audio's FM station database
30°51′45″N90°55′34″W/ 30.862389°N 90.926194°W
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