WHAD
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Broadcast area | MilwaukeeandMadison, Wisconsin |
Frequency | 90.7MHz(HD Radio) |
Programming | |
Format | Classical music |
Subchannels | HD2: WPR News |
Network | Wisconsin Public RadioMusic |
Affiliations | |
Ownership | |
Owner | Wisconsin Educational Communications Board |
History | |
First air date | May 30, 1948 |
Call signmeaning | WHADelafield[1] |
Technical information[2] | |
Licensing authority | FCC |
Facility ID | 63091 |
Class | B |
ERP | 72,000watts |
HAAT | 208 meters (682 ft) |
Transmitter coordinates | 43°1′42″N88°23′32.3″W/ 43.02833°N 88.392306°W |
Links | |
Public license information | |
Webcast | www |
Website | www |
WHAD(90.7FM) is anon-commercial,listener-supportedpublic radiostation.It islicensedtoDelafield, Wisconsin,and serves sections ofGreater Milwaukeeand theMadison metropolitan area.Part ofWisconsin Public Radio(WPR), it airs "WPR Music", consisting ofclassical musicprogramming. The studios are on the seventh floor of 310 West Wisconsin Avenue in Milwaukee. It is one of two full NPR member stations in Milwaukee, the other being theUniversity of Wisconsin-Milwaukee'sWUWM,licensed to Milwaukee proper.
WHAD is aClass BFM station with aneffective radiated power(ERP) of 72,000watts.It isgrandfatheredat this high power level, having gone on the air before theFederal Communications Commission(FCC) set a limit of 50,000 watts for most stations in Southeast Wisconsin. Thetransmitteris on Government Hill, off Reservoir Road nearWisconsin Highway 83in Delafield.[3]The site is roughly equidistant from both Milwaukee and Madison, so WHAD can serve listeners in both cities. WHAD broadcasts usingHD Radiotechnology. The HD2digital subchannelcarries WPR's News network.
History
[edit]The stationsigned onthe air on May 30, 1948. The current-day WHAD is of no relation to the WHAD in Milwaukee which broadcast in the 1920s and early 1930s under the ownership ofMarquette University.That station merged in 1934 into what is now the current-dayWISN.WHAD was the second FM station of Wisconsin Educational Radio, forerunner of WPR. It is one of the oldest FM outlets in the state.
The station's transmitter is located in westernWaukesha Countyjust south of Delafield, almost halfway between Milwaukee and Madison. The tower was placed there to provide Ideas Network coverage to some eastern portions of Madison since the Ideas Networkflagship stationWHAoriginally was adaytimer,required tosign offat sunset. While WHA has operated 24 hours a day since 1987, it must reduce its signal to all-but-unlistenable levels at sunset. WHAD thus provided nighttime Ideas Network coverage to eastern Madison. Thecall signtakes WHA's call sign and adds a D for the community of Delafield.
WHAD once operated anFM translatorat 107.9 in Madison to provide Ideas Network service to downtown and eastern Madison at night. This translator is now counted as part of the WHA license. WHAD also served as the de facto WPR Ideas outlet for theJanesville-Beloituntil the sign on of WHA translator W262DD on 100.3 FM. The WHAD signal also reaches intoLakeandMcHenry County, Illinois,inChicago's northern suburbs, complementingWEPS' coverage of this area.
WHAD's transmitter is located further south and west than most of Milwaukee's other major FM stations not only to provide some coverage of Madison, but also to ensure that it is within 15 miles of its city of license as required by the FCC. Delafield is located in the western portion of Milwaukee's inner ring. In contrast, most of Milwaukee's FM stations transmit from various towers across Milwaukee's north side. As a result, WHAD's signal is marginal in the northern part of the market. Sister stationsWRSTinOshkoshandWSHSinSheboyganprovide Ideas Network service to the northern part of the nine-county Milwaukee market area.
With the restructuring of WPR's radio services in May 2024, WHAD joined the WPR Music network, with the HD2 channel carrying its WPR News Network.[4]NPR news, talk and entertainment programming remains on WUWM in analog radio across the market.
See also
[edit]References
[edit]- ^"Call Letter Origins".Radio History on the Web.
- ^"Facility Technical Data for WHAD".Licensing and Management System.Federal Communications Commission.
- ^Radio-Locator /WHAD
- ^"Wisconsin Public Radio To Revamp Its Two Networks - RadioInsight".April 9, 2024.RetrievedApril 10,2024.
External links
[edit]- Wisconsin Public Radio
- Facility details for Facility ID 63091 (WHAD)in theFCCLicensing and Management System
- WHADinNielsen Audio's FM station database