WLLQ

WLLQ

Chapel Hill, North Carolina United States
Frequency	1530kHz
Branding	La Grande
Programming
Format	Regional Mexican
Ownership
Owner	Estuardo Valdemar Rodriguez and Leonor Rodriguez
Sister stations	WRTG,WREV,WSRP,WLLN
History
First air date	1973(as WRBX)
Former call signs	WRBX (1973–1986) WRTP (1986–2005)
Technical information
Licensing authority	FCC
Facility ID	9068
Class	D
Power	10,000wattsdaytime only
Transmitter coordinates	35°58′7.52″N79°0′9.04″W
Links
Public license information	Public file LMS
Webcast	Listen live
Website	lagrandenc

WLLQis a daytime-onlyAM radio stationlicensed toChapel Hill, North Carolina,on 1530 kHz. The station is part of theregional Mexicanmusic network calledLa Grande.

History

WLLQ debuted in 1973 as WRBX, ajazz-formatted station under the ownership ofStuart Epperson,later the head of national Christian broadcasterSalem Communications.WRBX's studios were located on Chapel Hill's West Rosemary Street, and the daytime-only station had 5,000 watts of power.

As the jazz format lost listeners to competitors on the FM dial, WRBX moved towards an inspirational Christian format. By 1978, WRBX had gonesouthern gospel,increased its power to 10,000 watts and moved to studios onDurham-Chapel Hill Boulevard (US 15/501) near present-day New Hope Commons Shopping Center.

In 1979, Epperson sold WRBX to Hugh Johnston, who changed the station to acountryformat. The country format continued until 1985, when WRBX was sold to L. L "Buddy" Leathers' Carolina Christian Communications, and the inspirational Christian format was reinstated. The station's studios were moved into Leathers' repair shop, and the call letters changed to WRTP.

The inspirational format soon became acontemporary Christianone. Carolina Christian Communications expanded WRTP to a simulcast with Garner-basedWRTG,1000 AM, in 1994 and to Mebane-basedWGSB,1060 AM in 1995. Between these three stations the full Triangle region was covered, but only during daylight hours, as all three were licensed only for daytime operation.

In October 2004, WRTP, WRTG and WGSB were all purchased by Estuardo Valdemar Rodriguez and Leonor Rodriguez, owners ofWLLNin Lillington, for $1.1 million. On February 3, 2005, WRTP and its two sister AM stations ceased broadcasting the "His Radio WRTP" Christian format on AM,and after a day off-air, the three stations resumed broadcasting, now with a regional Mexican format formerly heard onWFTK.AM 1530 also changed its call letters from WRTP to WLLQ.

TheLa Grandenetwork later added stations, while WGSB's license was cancelled by theFederal Communications Commissionon March 12, 2019, due to the station having beensilentsince January 13, 2017.

External links

• La Grande
• Que Pasa radio network
• History of WLLQ
• Facility details for Facility ID 9068 (WLLQ)in theFCCLicensing and Management System
• WLLQinNielsen Audio's AM station database