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WNCT-TV

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WNCT-TV
CityGreenville, North Carolina
Channels
Branding
Programming
Affiliations
Ownership
Owner
History
First air date
December 22, 1953(70 years ago)(1953-12-22)
Former call signs
WNCT (1953–1965)[1]
Former channel number(s)
  • Analog:9 (VHF, 1953–2009)
  • Digital:10 (VHF, 2000–2020)
Call signmeaning
North Carolina Television
Technical information[3]
Licensing authority
FCC
Facility ID57838
ERP35.2 kW
HAAT573.6 m (1,882 ft)
Transmitter coordinates35°21′55.9″N77°23′34.6″W/ 35.365528°N 77.392944°W/35.365528; -77.392944
Links
Public license information
Websitewww.wnct

WNCT-TV(channel 9) is atelevision stationlicensed toGreenville, North Carolina,United States, servingEastern North Carolinaas an affiliate ofCBSandThe CW Plus.Owned byNexstar Media Group,the station maintains studios on South Evans Street in Greenville, and its transmitter is located inGrifton TownshipalongNC 118.

History[edit]

The station signed on December 22, 1953, and aired ananalogsignal on VHF channel 9. It is the fourth-oldest continuously operating television station in North Carolina (behindCharlotte'sWBTV,Greensboro'sWFMY-TV,andWinston-Salem'sWXII-TV) and the oldest station in the eastern part of the state. The station was originally owned byThe Daily Reflectoralong with WGTC radio (1590 AM and beginning in 1963, 107.7 FM).

It has always been a primary CBS affiliate but also carried someABCshows along withWashington-basedNBCoutletWITN-TV(channel 7). It became an exclusive CBS affiliate when WNBE-TV (channel 12, nowWCTI-TV) signed on fromNew Bernin 1963. WNCT maintained a secondary relation withDuMontfrom 1953 until the network shut down in 1955. From 1959 until 1998, it aired a weekday morning talk show known asCarolina Today,which included local hosts such as Robert Allen (aka "Slim Short" ),[4]Jim Woods[5]and JudgeCharles H. Whedbee.WNCT was the first station in the area to broadcast incolor.

The Rev.William J. Hadden,Jr., on the set for his television program,Lessons for Learning,on WNCT-TV from 1961 to 1966.

Roy H. ParkboughtThe Daily Reflectorand WNCT in 1961, followed by WGTC radio in 1963.[6][7]The radio stations changed their calls toWNCT-AM-FMby 1965, at which time the TV station added the "-TV" suffix to its callsign.[8][1]The television station remained the flagship of Park Communications until it merged withMedia Generalin 1997.[9]

Logo prior to October 11, 2021

WNCT-TV served part of theWilmingtonmarket(mostlyPender County) until that city got its own CBS affiliate, WJKA-TV, in 1984. When that outlet switched toFoxin 1994 and becameWSFX-TV,WNCT resumed serving as the default CBS affiliate for parts of the Wilmington area untillow-powerWILM-LP (nowWILM-LD) switched its affiliation to CBS in 2000. However, WNCT still served some parts of that area which could not obtain WILM's off-air signal and/or oncableuntil 2017 whenWWAYacquired the CBS affiliation for its second digital subchannel.

The station's CBShigh-definitionsignal was picked up byDirecTVon January 7, 2009, and this is also carried onDish Network.WNCT's broadcasts became digital-only, effective June 12, 2009.[10]On that date at 6:30 in the evening, the station signed off its analog signal for the final time.

WNCT-DT2[edit]

WNCT-DT2,brandedEastern North Carolina CW,is theCW Plus-affiliated seconddigital subchannelof WNCT-TV. It originally carried a full-time image of WNCT'sDopplerweather radar.The current iteration of the channel launched on the network's first day of operation on September 18, 2006 (whenThe WBandUPNmerged;WCTI-DT3was the UPN affiliate, which was also shut down), replacing the market's former WB affiliate "WGWB", which had launched on September 21, 1998.

News operation[edit]

Even before a full news department was established, WNCT offeredweather forecaststo area farmers. For coverage ofsevere weatherevents such ashurricanesand floods, the station received a nationalEdward R. Murrow Awardand was the smallest television station to get this recognition. It also won aService to America Award.[11]

In terms ofratings,Eastern North Carolina is usually not fiercely competitive duringsweepsperiods. Generally, WNCT trades the ratings crown with WITN and WCTI. In July 2008, this station became the area's most watched outlet after taking first place weeknights at 6 and 11. But since then, it has fallen to 3rd place weeknights at 6. As of May 2010, WITN has won the sign-on to sign-off honors for two consecutive ratings periods. The NBC station won all news time periods except for the weekday noon time slot.[12]

In the late-1990s, WNCT began producing themarket's original prime time newscast onFoxaffiliateWFXI/WYDO (then owned byPiedmont Television) through a news share agreement. Known on-air asFox News at 10,the broadcast could be seen every night for thirty minutes. Although it featured most of WNCT's on-air team, the show did maintain a separate news anchor. The outsourcing arrangement was terminated in December 2007 after WCTI became a sister station to WFXI/WYDO through their management by theBonten Media Group.

Initially in January 2008, WCTI began repeating its nightly 6 o'clock newscast in the 10 o'clock time slot on WFXI/WYDO. Eventually, a new nightly prime time broadcast (produced by WCTI) was added to the Fox affiliate on January 28. Meanwhile, WNCT began airing a new newscast at 10 on its CW-affiliated subchannel. This program is currently known as9 on Your Side at 10 on The CWand can be seen every night for a half-hour competing with the WFXI/WYDO broadcast (seen for an hour on weeknights, thirty minutes on weekends).

Duringweather forecastsegments, the station features a liveNOAANational Weather Serviceweather radar originating from the Local Forecast Office on Roberts Road inNewport(on-air, this is known as "Live VIPIR 9" ). In addition to the main studios, WNCT operates bureaus in New Bern on Center Avenue (alongUS 17 BUS/Clarendon Boulevard) and in Jacksonville (on South Marine Boulevard/US 17 BUS). On October 17, 2013, WNCT became the area's third television outlet to upgrade news production to high definition behind WCTI and WITN. The station provides weather updates forWZGO-FM 91.1,WIKS-FM 101.9,WMGV-FM 103.3, andWNCT-FM107.9.

Subchannels[edit]

The station's signal ismultiplexed:

Subchannels of WNCT-TV[13]
Channel Res. Aspect Short name Programming
9.1 1080i 16:9 WNCT-DT CBS
9.2 720p WNCTCW The CW Plus
9.3 480i 4:3 Rewind Rewind TV
9.4 16:9 Mystery Ion Mystery

References[edit]

  1. ^ab"For the record"(PDF).Broadcasting.January 11, 1965. p. 91.
  2. ^"Commercial Television Stations of the U. S., 1952".jeff560.tripod.Archivedfrom the original on August 14, 2017.RetrievedApril 24,2018.
  3. ^"Facility Technical Data for WNCT-TV".Licensing and Management System.Federal Communications Commission.
  4. ^"Robert Allen Obituary".Legacy.October 23, 2007.RetrievedMarch 7,2024.
  5. ^"WNCT 70th Anniversary Special".December 22, 2023.RetrievedMarch 7,2024– via YouTube.
  6. ^"Changing hands"(PDF).Broadcasting.October 2, 1961. p. 56.
  7. ^"Changing hands"(PDF).Broadcasting.August 5, 1963. p. 79.
  8. ^"For the record"(PDF).Broadcasting.January 20, 1964. p. 85.
  9. ^"About Us | WNCT".wnct.Archived fromthe originalon January 9, 2009.
  10. ^"Archived copy"(PDF).hraunfoss.fcc.gov.Archived fromthe original(PDF)on August 29, 2013.RetrievedMay 22,2022.{{cite web}}:CS1 maint: archived copy as title (link)
  11. ^"Greenville, NC - News, Weather, Sports".WNCT. Archived fromthe originalon April 21, 2016.RetrievedSeptember 28,2015.
  12. ^"3".broadcastingcable.RetrievedApril 24,2018.
  13. ^"RabbitEars.Info".rabbitears.info.Archivedfrom the original on September 18, 2016.RetrievedApril 24,2018.

External links[edit]