WRLD (AM)

WRLD

Reading, Pennsylvania
Broadcast area	Reading, Pennsylvania
Frequency	1240kHz
Branding	Loud 98.5
Programming
Format	Rhythmic CHR
Ownership
Owner	(Major Keystone, LLC)
History
First air date	1946(1946)
Former call signs	WHUM (1946–1986) WAGO (1986–1993) WIOV (1993–2023)
Technical information
Licensing authority	FCC
Facility ID	55307
Class	C
Power	1,000wattsunlimited
Transmitter coordinates	40°19′29.4″N75°56′29.0″W
Translator(s)	98.5W253CK (Reading) 99.3W257DI (Reading)
Links
Public license information	Public file LMS
Website	loudradiopa

WRLD(1240AM) is a commercialradio stationlicensed to serveReading, Pennsylvania.The station is licensed to Major Keystone, LLC,and broadcasts anrhythmic contemporary radioformat. Its programming is also carried onFM translatorsW253CK (98.5).

WRLD previously broadcast all home and away games of theReading Fightin Phils,the Double-A affiliate of thePhiladelphia Phillies,and theReading Royalsof theECHL.

Cumulus Mediasold the station to Major Keystone LLC on September 24, 2021.On January 17, 2022, following the sale's completion, the then-WIOV changed its format fromsportsto rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including theWQHT-based morning showEbro in the Morning,had previously aired on W257DI (99.3 FM) and on the HD4channel ofWLEV.

The station changed its call sign to WRLD on May 1, 2023.

Previous logo

• 
  WIOV's logo under previous "ESPN 1240" branding
• 
  Previous CBS Sports Radio logo

External links

• Official website
• Facility details for Facility ID 55307 (WRLD)in theFCCLicensing and Management System
• WRLDinNielsen Audio's AM station database
• Facility details for Facility ID 200867 (W253CK)in theFCCLicensing and Management System
• W253CKat FCCdata.org
• W257DIat FCCdata.org
• FCC History Cards for WRLD