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WROC-TV
Channels
BrandingNews 8
Programming
Affiliations
Ownership
Owner
History
First air date
June 11, 1949
(75 years ago)(1949-06-11)
Former call signs
  • WHTM (CP, 1948–1949) (CP)[1]
  • WHAM-TV (1949–1956)
Former channel number(s)
  • Analog:6 (VHF,1949–1954), 5 (VHF, 1954–1962), 8 (VHF, 1962–2009)
  • Digital:45 (UHF, 2007–2019)
Call signmeaning
"Rochester", alsoan airport code
Technical information[3]
Licensing authority
FCC
Facility ID73964
ERP1,000kW
HAAT123.2 m (404 ft)
Transmitter coordinates43°8′8.3″N77°35′1.3″W/ 43.135639°N 77.583694°W/43.135639; -77.583694
Links
Public license information
Websitewww.rochesterfirst

WROC-TV(channel 8) is atelevision stationinRochester, New York,United States, affiliated withCBSand owned byNexstar Media Group.The station's studios are located on Humboldt Street in downtown Rochester, and its transmitter is located on Pinnacle Hill inBrighton, New York.

Prior to 2021, the WROC studios hosted the master control operations of Nexstar's "virtualtriopoly"in theQuad Citiestelevision marketof southeasternIowaand west-centralIllinois,which includes fellow CBS affiliateWHBF-TV,CWaffiliateKGCW,andFox-affiliatedLMApartnerKLJB.[4]

History[edit]

WROC-TV is Rochester's oldest television station, signing on June 11, 1949, as WHAM-TV, anNBCaffiliate on channel 6. It was owned originally byStromberg-Carlson,a telephone equipment manufacturer, along withWHAM radio.The station was also affiliated with the now-defunctDuMont Television Network.[2]

WHAM-TV moved to channel 5 on July 24, 1954, as part of a revision of upstate New York's VHF allotments resulting from theFederal Communications Commission(FCC)'sSixth Report and Orderof 1952. However, WHAM-TV on channel 5 dealt with interference issues fromCBLT,aCBC Televisionstation fromToronto,after that station moved from its original channel 9 allocation to channel 6 in 1956. CBLT was replaced on channel 9 byCFTO-TVin 1960, and that channel relocation would later play an indirect role in the station's second frequency shift, eight years later.

Stromberg-Carlson merged withGeneral Dynamicsin 1955. General Dynamics was not interested in owning broadcast outlets, and put the WHAM radio and television outlets on the market. In 1956, WHAM-TV was sold to Transcontinent Broadcasting, which ownedWGR radioandWGR-TVinBuffalo;the new owners changed the call letters to the current WROC-TV. In 1961, Transcontinent sold the station to Veterans Broadcasting Company, which subsequently sold its half of what is todayWHEC-TV(channel 10) to theGannett Company,then based in Rochester.[5]The acquisition by Veterans Broadcasting also gave WROC-TV new sister stations on radio, as WVET-AM-FM (1280 AM and 97.9 FM) changed their call signs toWROC (AM)and WROC-FM. (TheWHAM-TVcallsign is now used on Rochester's ABC affiliate, channel 13, previously known as WOKR. Other than the shared callsign, that station is unrelated to the earlier WHAM-TV.)

Under Veterans' ownership, WROC-TV moved to channel 8 on September 8, 1962, as part of another channel allocation change, this one being a switch involving Rochester andSyracuse.[6]The FCC moved WROC-TV's former channel 5 east to Syracuse, and it was taken byMeredith Corporation-owned WHEN-TV (nowWTVH), which was previously on channel 8. The move also allowed a new station on channel 9 to enter the Syracuse market; it signed on as WNYS-TV (later WIXT-TV and nowWSYR-TV) the following day.

Veterans Broadcasting was merged intoRust Craft Broadcastingin February 1965.[7][8][9][10]Rust Craft sold its television unit toZiff Davisin 1979.[11]This resulted in the breakup of the WROC stations, as WROC (AM) andWPXY(the former WROC-FM) were later sold by Rust-Craft to members of the firm's broadcast management team. Within a few years, however, Ziff Davis broke up its television group; WROC-TV and sister stationsWEYI-TVinSaginaw, Michigan,WRDW-TVinAugusta, Georgia,andWTOV-TVinSteubenville, Ohio,were spun-off to Television Station Partners LP, a group composed of Ziff Davis's broadcast executives, in 1983.[12]Television Station Partners sold channel 8, along with the Saginaw and Steubenville outlets, toSmith Broadcastingin 1996. Smith Broadcasting announced in 1999 that it would be selling WROC-TV toNexstar Media Group,making WROC-TV one of Nexstar's oldest stations.

Headquarters on Humboldt Street inRochester, New York

It was while under the stewardship of Television Station Partners that WROC-TV made another switch: In April 1989, NBC announced it would end its 40-year partnership with channel 8 and move its Rochester affiliation to then-CBS station WHEC-TV. This move was the result of WROC-TV's poor performance and constant preemptions of NBC network programming (NBC was very intolerant of preemptions at this time, and was the number one network at the time, adding to NBC's frustration with channel 8).[13][14][15]WROC-TV agreed to terms to affiliate with CBS in May, and channel 8 soon began airing CBS' Saturday morning children's programs (with the notable exception ofPee-wee's Playhouse) anddaytimegame showsFamily FeudandNow You See It,all of which had been preempted by WHEC-TV.[16]Channel 8 began airing the full CBS schedule on August 13, 1989.[17]

For many years, WROC-TV was one of three Rochester area stations offered on cable in theOttawa–GatineauandEastern Ontarioregions. The Rochester area stations were replaced withDetroitstations when the microwave relay system that provided these signals was discontinued. Until January 2009, WROC-TV was also available in manyCentral Ontariocommunities such asBelleville,Cobourg,andLindsay.

On July 9, 2012, WROC-TV replacedLouisville'sWLKYonTime Warner Cablesystems in that station's region, when WLKY's owners,Hearst Television,pulled its stations off Time Warner Cable's systems in a retransmission dispute.[18]However, Nexstar complained that Time Warner Cable has used their signals outside their markets without permission, while Time Warner Cable was within its rights to use their signals as replacements until a deal with Hearst is reached.[19]WROC-TV, for its part, made the best of its predicament, naming the administrator of aFacebookgroup of tongue-in-cheek Louisvillean WROC-TV fans its fan of the week and making a handful of other shout-outs to its emerging Louisville fanbase.[20]The substitution of WROC-TV in place of WLKY lasted until July 19, 2012, when a deal was reached between Hearst and Time Warner.[21]

News operation[edit]

In August 1957, WROC-TV began airing the area's first 11 p.m. broadcast calledEleventh Hour News.Regular sports segments were added to the show on April 7, 1958. WROC-TV enjoyed ratings dominance with popular anchorman Tom Decker and weatherman Bob Mills. Anne Keefe, another well-known talent who split time between WROC radio and TV, contributed to the station's success in the 1960s and 1970s. However, by the mid-1970s, Decker, Mills and Keefe left. The loss of these popular veteran broadcasters and the station's failure to keep up with changing technology lead to a ratings slump that lasted more than three decades.

From the mid-1970s through the early 2000s, WROC-TV's newscasts struggled in theNielsen ratings,usually placing a distant third behind WOKR/WHAM-TV and WHEC-TV. Even with the strong NBC prime time lineup in the mid-to-late 1980s (the last few years of WROC-TV's affiliation contract with NBC) and the CBS lineup during the early 2000s, its newscasts remained stubbornly in third place. Indeed, the subpar performance of channel 8's news department was a major factor in NBC moving to WHEC-TV in 1989.

However, after WROC finally established some stability with its anchor team, market share has been growing over the course of the past decade. In the November 2008 ratings period, WROC-TV's 11 p.m. newscast finished ahead of slumping WHEC-TV for the first time in many years.

After becoming operated by Nexstar, WUHF's separate news department was shut down. Two anchors, a producer, and a photographer were added to WROC-TV's news staff. The remainder of its personnel was laid-off in this move. On September 1, 2005, a nightly half-hour prime time broadcast (produced by WROC-TV) calledFox First at 10began airing onWUHF.Originating from a secondary set at this station's facilities, the show eventually expanded to 45 minutes followed by a fifteen-minute sports highlight program known asSports Extra.On September 13, 2010, this station began airing a weekday 4 p.m. newscast for a half-hour (an area first).[22]As of 2011, WROC-TV's newscasts remain in third place overall. On September 4, 2012, WROC-TV became the second Rochester area TV station to have upgraded its local newscasts tohigh definition.The 10 p.m. newscast on WUHF was included in the upgrade. WROC's relationship with WUHF ended in December 2013 due to Sinclair's purchase of the assets of ABC affiliate WHAM-TV (along with the sale of its license to an affiliated company), and the relocation of WUHF to its facilities. WUHF's 10 p.m. newscast was replaced by a WHAM-produced version on January 1, 2014.[23]

Notable former on-air staff[edit]

Technical information[edit]

Subchannels[edit]

The station's signal ismultiplexed:

Subchannels of WROC-TV[24]
Channel Res. Aspect Short name Programming
8.1 1080i 16:9 WROC-HD CBS
8.2 480i 4:3 BOUNCE Bounce TV
8.3 16:9 Laff Laff
8.4 Escape Ion Mystery
31.1 720p 16:9 WUHF-DT Fox(WUHF)
Broadcast on behalf of another station

On June 15, 2016, Nexstar announced that it has entered into an affiliation agreement withKatz Broadcastingfor theEscape,Laff,Grit,and Bounce TV networks, bringing one or more of the four networks to 81 stations owned and/or operated by Nexstar, including WROC-TV. As a result, WROC-TV added two additional subchannels carrying Escape and Laff on August 20, 2016 (at the time of the agreement, Grit was available in Rochester on WHAM-DT3).[25]

Analog-to-digital conversion[edit]

WROC-TV discontinued regular programming on its analog signal, overVHFchannel 8, at 11:35 p.m. on June 12, 2009 (following the late newscast), the official date on which full-power television stations in the United Statestransitioned from analog to digital broadcastsunder federal mandate. The station's digital signal remained on its pre-transitionUHFchannel 45,[26]usingvirtual channel8.

References[edit]

  1. ^"History Cards for WROC-TV".
  2. ^abEllwanger, Jim."TV Guide: Lake Ontario Edition".(personal website) Ellwanger.tv.RetrievedJuly 8,2010.
  3. ^"Facility Technical Data for WROC-TV".Licensing and Management System.Federal Communications Commission.
  4. ^Fybush, Scott (February 16, 2018)."Site of the Week 2/16/18: A CBS Affiliate Road Trip".fybush.RetrievedJanuary 31,2020.
  5. ^"FCC okays $30 million in station sales".Broadcasting,August 7, 1961. pg. 90.
  6. ^"Final orders add vhf to three markets".Broadcasting,August 7, 1961. pg. 55, 56.
  7. ^Tucker, Jack. "WROC sold to greeting card firm."Democrat and Chronicle,Rochester, New York, September 19, 1964, pp. 1A, 11A. Accessed February 8, 2020.[1][2]
  8. ^"Rochester stations sold for $7 million"(PDF).Broadcasting.September 21, 1964. p. 9.RetrievedFebruary 8,2020.
  9. ^"$8.5 million sales approved"(PDF).Broadcasting.February 15, 1965. p. 9.RetrievedFebruary 8,2020.
  10. ^"WROC-TV changes hands".Democrat and Chronicle.Rochester, New York. March 17, 1965.RetrievedFebruary 8,2020.
  11. ^"Ziff Corp. to acquire WROC".Democrat and Chronicle.Rochester, New York. September 17, 1977.RetrievedFebruary 8,2020.
  12. ^"Ziff spins off four TV's to Pompador."Broadcasting,July 26, 1982, pp. 31-27. Accessed February 8, 2020.[3][4]
  13. ^Dorland, Charles, and Mary Lynne Vellinga. "Channel 10 dropping CBS in switch to top-ranked NBC."Democrat and Chronicle,April 7, 1989, pp. 1A, 7A. Accessed April 29, 2019.[5][6]
  14. ^"In brief"(PDF).Broadcasting.April 10, 1989. p. 96.RetrievedJanuary 15,2019.
  15. ^Dorland, Charles, and Jack Garner. "Channel 8 gives CBS the eye."Democrat and Chronicle,April 8, 1989, pp. 1B, 6B. Accessed April 29, 2019.[7][8]
  16. ^"Rather gets double the air".Democrat and Chronicle.Rochester, N.Y. May 25, 1989.RetrievedApril 28,2019.
  17. ^Dorland, Charles. "WROC-TV, WHEC-TV switch network links on Aug. 13."Democrat and Chronicle,June 6, 1989, pp. 1C, 7A. Accessed April 29, 2019.[9][10]
  18. ^Bachman, Katy (July 10, 2012)."Imported Signals in Retrans Fight Raise Regulatory Questions".adweek.RetrievedJuly 2,2019.
  19. ^Greensboro News-Record: "New twist in dispute between Time Warner and WXII", July 12, 2012.
  20. ^Naughton, Peter (July 12, 2012).Elsewhere: Louisville, KY fans embrace WROC-TV.CNYTVNews.Retrieved July 16, 2012.
  21. ^Malone, Michael (July 20, 2012)."Hearst TV, Time Warner Cable End Viewer Blackout".Broadcasting & Cable.RetrievedJuly 2,2019.
  22. ^"WROC Rochester Adding 4 P.M. News | TVNewsCheck".tvnewscheck.Archived fromthe originalon September 14, 2012.RetrievedFebruary 3,2022.
  23. ^WROC out, 13WHAM in on Fox.Democrat & Chronicle,October 7, 2013, Retrieved October 8, 2013
  24. ^"RabbitEars TV Query for WROC".rabbitears.info.RetrievedJuly 2,2019.
  25. ^"Bounce TV, Grit, Escape, Laff Multicast Deal Covers 81 Stations, 54 Markets".Broadcasting & Cable.June 15, 2016.RetrievedJune 18,2016.
  26. ^"DTV Tentative Channel Designations for the First and the Second Rounds"(PDF).Archived fromthe original(PDF)on August 29, 2013.RetrievedMarch 24,2012.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=WROC-TV&oldid=1229292791"