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WWXM

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WWXM
Broadcast areaMyrtle Beach, South Carolina
Frequency97.7MHz
BrandingMix 97.7
Programming
FormatTop 40 (CHR)
AffiliationsPremiere Networks
Westwood One
Ownership
Owner
WGTR,WLQB,WRXZ,WYNA
History
First air date
September 1971;53 years ago(1971-09)
Former call signs
WINH-FM (1971–1975)
WGMB (1975–1985)[2]
WMXX (1985–1986)[3][4]
WGMB (1986–1989)
WBPR (1989–1993)[5]
Technical information[6]
Licensing authority
FCC
Facility ID12181
ClassC1
ERP100,000watts
HAAT219 meters (719 ft)
Transmitter coordinates
33°35′45″N79°3′11″W/ 33.59583°N 79.05306°W/33.59583; -79.05306
Links
Public license information
WebcastListen live(viaiHeartRadio)
Websitemix977.iheart

WWXM(97.7FM) is atop 40 (CHR)stationlicensed toGarden City, South Carolinaand serves theGrand Strandarea. TheiHeartMedia, Inc.outlet is licensed by theFederal Communications Commission(FCC) to broadcast with aneffective radiated power(ERP) of 100 kW. The station goes by the nameMix 97.7.Its studios are located on the U.S. 17 Bypass inMyrtle Beach,and itstransmitteris inMurrells Inlet.

History

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The station was located inGeorgetown, South Carolinafor many years prior to a power increase from 3,000 to 50,000 watts. The station originally signed on the air as WINH-FM, a companion toWINH (AM)owned by the Winyah Bay Broadcasting Company in September 1971. In 1975 the station's call letters changed to WGMB and became known as"The New 98 Rock WGMB".Years later that slogan was changed into"98 Rock WGMB, We're The Rock Of The Bay!"as the marketplace adopted digital tuners. For a brief time in the mid-1980s, the station wasACwith the new call letters WMXX, under the new moniker as"Magic 97.7",and the logo used onbillboardsresembled that ofWMAGinHigh Point, North Carolina.[citation needed]

After the station improved its signal, it was known as WBPR and then again as WGMB under their new moniker as"The New Power 98 FM"and had aCHRwith a rhythmic lean. Later the format moved in a more mainstream CHR direction, and on November 1, 1993, the change to then new current moniker as"The New Mix 97.7"and the current call letters as WWXM was made in the early 1990s and WWXM had aHot ACformat was used for several years. The signal was eventually improved to 100,000 watts and the city of license was moved toGarden City Beach.[citation needed]

Root Communications ofDaytona Beachbought WWXM in a deal announced in June 1997[7]and moved it fromWaccamaw Potteryto studios shared byWWSKandWGTRnear the back gate of the formerMyrtle Beach Air Force Base.[8]As of 2000, Booger and Leanne Sullivan co-hosted the morning show.[9]Qantum Communications Inc. purchased Myrtle Beach's Root Communications Group LP stations in 2003.[10]

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WWXM, to Clear Channel Communications (nowiHeartMedia), in a transaction connected to Clear Channel's sale ofWALK AM-FMinPatchogue, New YorktoConnoisseur Mediavia Qantum.[11]According to FCC records, the transaction was consummated on September 9, 2014.[12][13]

References

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  1. ^"FCC Query Results: WWXM".Federal Communications Commission.Retrieved3 December2014.
  2. ^"WGMB (WWXM) history cards"(PDF).CDBS Public Access.Federal Communications Commission.RetrievedJanuary 10,2020.
  3. ^"Call Letters"(PDF).Broadcasting.February 11, 1985. p. 79.RetrievedJanuary 10,2020.
  4. ^"Call Letters"(PDF).Broadcasting.October 27, 1986. p. 124.RetrievedJanuary 10,2020.
  5. ^WWXM callsign history from the F.C.C.'s website; retrieved January 4, 2019.
  6. ^"Facility Technical Data for WWXM".Licensing and Management System.Federal Communications Commission.
  7. ^Hager-Van Dyke, Charlene (1997-06-05)."Root Company To Acquire South Carolina Station".Orlando Sentinel.Retrieved2011-11-01.
  8. ^Toby Eddings, "Billy Smith's coming back to your radio,"The Sun News,Jan. 10, 1999.
  9. ^Toby Eddings, "New radio owner means fewer voices,"The Sun News,Mar. 19, 2000.
  10. ^"Changing Hands".Broadcasting & Cable.2003-03-16.Retrieved2011-10-13.
  11. ^Venta, Lance (May 15, 2014)."Qantum Sells To Clear Channel; Connoisseur Expands In Long Island".RadioInsight.RetrievedMay 15,2014.
  12. ^"WWXM FCC Consummation Notice".Federal Communications Commission.Retrieved3 December2014.
  13. ^"WWXM FCC Assignment of License"(PDF).Federal Communications Commission.Retrieved3 December2014.
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