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WZBG

Coordinates:41°48′07″N73°09′47″W/ 41.802°N 73.163°W/41.802; -73.163
From Wikipedia, the free encyclopedia

WZBG
Broadcast areaLitchfield County, Connecticut
Frequency97.3MHz
BrandingSoft Rock 97.3 WZBG
Programming
Language(s)English
FormatAdult contemporary
Affiliations
Ownership
Owner
  • Full Power Radio
  • (Red Wolf Broadcasting Corporation)
WSNG
History
First air date
July 8, 1992;32 years ago(1992-07-08)
Technical information[1]
Licensing authority
FCC
Facility ID37906
ClassA
ERP3,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
41°48′07″N73°09′47″W/ 41.802°N 73.163°W/41.802; -73.163
Links
Public license information
WebcastListen live
Websitewww.wzbg

WZBG(97.3FM) is a radio station licensed toLitchfield, Connecticut,broadcasting anadult contemporaryformat, it serves the Litchfield area. The station is owned by John Fuller's Full Power Radio, through licensee Red Wolf Broadcasting Corporation.

History

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The allocation for a new station on 97.3 FM was moved fromNew Paltz, New York,to Litchfield in 1984. A group of local residents, led byNBC SportspresidentDick Ebersoland actressSusan Saint James[2]and also including Virginia and Michael Mortara,[3]received aconstruction permitto build the station in May 1991, beating out nine competing applicants. WZBG signed on July 8, 1992;[4]much of its programming was sourced from Denver–basedJones Satellite Audio,though the station also offered local news coverage,[2]as well as "Betty at the Beehive", a program that Saint James hosted under the pseudonym Betty Aster.[5]

On December 6, 2023, Local Girls & Boys Broadcasting announced that WZBG had been put up for sale, with the intent of announcing a buyer in early 2024. Managing partner Virginia Mortara said that the station had been profitable for all but two years of its existence, and that it was time to sell WZBG to "new and exciting ownership to move the station forward to its next chapter of its success".[3]On February 9, 2024, the company announced that the station would be acquired by John Fuller's Red Wolf Broadcasting Corporation (whichdoes business asFull Power Radio), adding WZBG to a regional group that already includedWSNGin nearbyTorrington.[6]

References

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  1. ^"Facility Technical Data for WZBG".Licensing and Management System.Federal Communications Commission.
  2. ^ab"Saint James, Ebersol start radio station".Hartford Courant.June 9, 1992.RetrievedDecember 14,2023.
  3. ^abTurmelle, Luther (December 9, 2023)."'The time has come:' CT radio station up for sale after 30 years of business ".CT Insider.RetrievedDecember 14,2023.
  4. ^"Talk show host".The Albany Herald.Associated Press.July 9, 1992. p. 3C.RetrievedDecember 14,2023.
  5. ^Clark, Kenneth R. (June 1, 1993)."Reincarnated".Chicago Tribune.RetrievedDecember 14,2023.
  6. ^Venta, Lance (February 9, 2024)."Full Power Radio Acquires WZBG".RadioInsight.RetrievedFebruary 9,2024.
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