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What Do You Mean?

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"What Do You Mean?"
SinglebyJustin Bieber
from the albumPurpose
ReleasedAugust 28, 2015(2015-08-28)
Recorded2015
Genre
Length3:26
LabelDef Jam
Songwriter(s)
Producer(s)
  • MdL
  • Bieber
[1]
Justin Biebersingles chronology
"Where Are Ü Now"
(2015) 		"What Do You Mean?"
(2015) 		"Sorry"
(2015)
Music video
"What Do You Mean?"onYouTube

"What Do You Mean?"is a song by Canadian singerJustin Bieber.It was released on August 28, 2015 byDef Jamas the lead single from his fourth studio albumPurpose(2015). The song was produced by MdL and co-produced by Bieber. It was featured in several year-end lists of best songs of 2015. Commercially, the song topped the charts in several countries, including Canada, Ireland, New Zealand, and Norway. In Australia, the United States and the United Kingdom, "What Do You Mean?" was Bieber's first number-one single. The song's music video features Bieber in bed with a young woman,Xenia Deli,and masked men kidnapping them, as well as an appearance from actorJohn Leguizamo.Since its release Bieber has mentioned that the song is about his relationship withSelena Gomez.[2]

Background

[edit]

Following the release of theEDMtrack "Where Are Ü Now"(2015), where Bieber collaborated withSkrillexandDiplofor their projectJack Üand achieving worldwide success and acclaim with it, the singer announced "What Do You Mean?" as the first single from his then-upcoming album on July 28, 2015, onOn Air With Ryan Seacrest.[3]While he was there, his manager,Scooter Braun,made Seacrest a promotional sign for the single to hold and suggested he should put the photo on hisInstagramaccount. To further promote the song's release, Braun contacted several celebrities who started counting down the days until the release,[4]among themMariah Carey,Ed Sheeran,Ariana Grande,Big Sean,Alanis Morissette,Meghan Trainor,Britney Spears,Hilary Duff,Little Mix,Chris Martin,Carly Rae Jepsen,and many others.[5]During an interview withRyan Seacrest,he described it as fun, summery, and amazing. Regarding its lyrics, he commented, "Well, girls are often just flip-floppy. They say something and they mean something else. So what do you mean? I don't really know, that's why I'm asking." Later, on August 19, 2015, Bieber direct-messaged different lyrics from the song to 49 randomly selected Twitter followers.[3]As explained byBillboard'sJason Lipshutz, Each message included a clock animation with a different time that corresponded to the lyric's placement in the song, and Beliebers spent Wednesday collectively piecing together the upcoming single's lyrics in order.[4]On August 5, 2015, Bieber presented the song to radio professionals at aniHeartMediaevent.[6]

Release

[edit]

The song was released on August 28, 2015,[7]and was serviced tocontemporary hit radioon September 1, 2015.[8]On October 16, 2015, it was revealed that a remix of the song withAriana Grandewould be made available if fans pre-ordered the album oniTunes.[9]

On January 8, 2016, the official remix byAlison Wonderlandwas released on online.

Composition

[edit]

"What Do You Mean?" was written by Justin Bieber,Jason "Poo Bear" Boydand Mason Levy.[10]It was produced by MdL and co-produced by Bieber. It was initially speculated by the media thatSkrillexproduced "What Do You Mean?". However, a spokesperson for Bieber confirmed in an interview forRolling Stonethat the song was produced by Bieber, and MdL who had previously collaborated with the singer on his single "Boyfriend"(2012).[11]Written in the key ofA♭major,it has an upbeattempoof 125beats per minute.Bieber's vocal range spans from the low note ofF3to the high note ofG4.[12]It is apop[13]andtropical housesong.[14][15][16]Downtempowith hints of darkelectropop.[17]

During the song, Bieber uses abreathy vocal,which was considered smooth and soulful.[10]The production contains flute instrumentation, looped vocal samples, piano chords, tropical synths,[11]bass and slick beat elements with the sound of a clock ticking.[6]Gil Kaufman ofMTV Newswrote that the track contains a slippery flute-like trill over a spare tick-tock island groove and a super chill vibe, and is a kind of sequel toSkrillexandDiplo's "Where Are Ü Now",which featured Bieber.[18]

Lyrically, "What Do You Mean?" talks about looking for romantic clarity and not being able to figure out the opposite sex,[11][19]with Bieber singing in the chorus, "What do you mean/When you nod your head yes, but you wanna say no?/What do you mean/When you don't want me to move, but you tell me to go?".[11]

Ariana Grande remix

[edit]

A remix with American singerAriana Grandewas released on October 16, 2015, was available to listen to if fans had already pre-ordered the album oniTunesbefore November 13, 2015 (the album's release date). The fans who did not pre-order the album before the 13th would not be able to listen to it fully on iTunes and Apple Music but could listen to a short sample of the song via iTunes and through a third-party source online.[9]

Critical reception

[edit]

USA Today'sCarly Mallenbaum, who heard the song in early August, described it as a "catchy dance track for the club".[6]Similarly, a writer forThe Daily Beastsaid, "['What Do You Mean?' is] pretty damn catchy; a slow-burner that, like that collab, swells into a Bieber banger".[20]Gil Kaufman of MTV News also called it a "banger", explaining, "the track is classic JB: seductive, earnest, pleading and just the right amount of sexy".[18]Idolator's Mike Wass praised the song's "instantly memorable chorus", and added, "Vocally, [Bieber] has never sounded better".[21]Digital Spy's Amy Davidson named it "the perfect pop track as well as a skewed love song for millennials."[19]Andrew Unterberger ofSpinopined the song was "really quite delightful".[22]Sean Fitz-Gerald ofNew Yorkmagazine was also positive, noting that it "sounds like what would happen if you tookSteve Aoki's alarm clock to a tropical beach resort. (In other words, electro-catchy as hell.) "[23]Jason Lipshutz ofBillboardgave the song a four-out-of-five-stars rating and commented that it was "positioned as [Bieber's] huge comeback bid", adding: "The song synthesizes the positive components of 'Where Are U Now' and presents something warmer and friendlier, but no less nuanced or impressive".[24]NME's reviewer named it "the perfect pop confection: light as air and catchy as hell, allowing us to glimpse the vulnerability behind the megastar façade as Biebs grappled endearingly with the mysteries of womankind."[25]

Andy Kellman ofAllMusicselected the song as one of the album's highlights, citing the song and "Sorry" as tracks that "showed him making a deeper connection with his material and that, yes, he was progressing from performer to artist."[15]In a similar mode, Leah Greenblatt ofEntertainment Weeklycited both songs and "Where Are Ü Now" for being "stripped down for maximum aerodynamics, the vocals mentholated and sweetened with a brushstroke of bass here, a snake-charmer synth line there."[26]Brad Nelson ofPitchforkpraised the song and "Sorry" for being "vivid tropical house tracks that sound like sunlight drifting down through palm fronds. Bieber's voice often resembles a breath contorted inexpressively through notes; here, he lets it weightlessly fall through textures. They are his best performances to date, allowing him to flex a rhythmic playfulness without communicating an iota of legible emotion."[14]Sheldon Pearce ofComplexcalled it "the album's spiritual centerpiece,"[27]while Janine Schaults ofConsequence of Soundselected it as one of the album's essential tracks.[28]Josh Duboff ofVanity Fairconsidered it "breezy and low-key, like" Where Are Ü Now? "with 35 percent less propulsion." He also found it to be "vaguely reminiscent ofOMI's omnipresent 'Cheerleader', "and that" Bieber sounds more relaxed and confident than perhaps ever before on the track. "[29]Nick Messitte ofForbesagreed with the "Cheerleader" comparison, noting that it has "the intersection of the mellow and the danceable, the four-on-the-floor with the smooth."[30]

Consequence of Sound wrote in a positive review "Skrillex serves as producer of this slow burner, providing loops of tropical-flavored house beats to complement Bieber's delicate croons."[31]

Year-end lists

[edit]
Critic/publication List Rank Ref.
Entertainment Weekly The 40 Best Songs of 2015 2 [32]
MTV Best Songs of 2015 9 [33]
NME NME's Tracks of the Year 2015 3 [25]
Spin The 101 Best Songs of 2015 1 [34]
Time Out The 100 Best Songs of 2015 41 [35]
Village Voice Pazz & Jop 29 [36]

Commercial performance

[edit]

North America

[edit]
With "What Do You Mean?", Bieber surpassedBaauerto become the youngest male artist to debut at No. 1 on theBillboardHot 100.[37]

In the United States, "What Do You Mean?" debuted at number 28 on theMainstream Top 40chart dated September 12, after three days of release, with a radio audience of 20 million.[38]On the chart dated October 24, after earning "Greatest Gainer" honors for two consecutive weeks, it rose from 3 to 1 on theMainstream Top 40chart, becoming Bieber's first number-one song on the Pop Songs chart.[39]The song debuted at number one on theBillboardHot 100issued for September 17, 2015, replacingThe Weeknd's "Can't Feel My Face"at the top of the chart for one week.[37][40]It marked Bieber's first number-one single and seventh top 10 hit in the United States, and was also the 23rd song to begin at number one in the Hot 100's 57-year history.[37]Additionally, the single's debut made Bieber the youngest male artist to enter atop of the chart, and the youngest artist sinceFantasia's "I Believe"(2004).[37]The track also debuted at number one on theBillboardHot Digital Songschart, selling 337,000 copies in the week ending September 3, 2015, marking Bieber's second number one single on the chart, following "Boyfriend" which sold 521,000 in its debut week.[37]In its second week, "What Do You Mean?" stayed at the top of the Hot Digital Songs chart with sales of 159,000 copies, however, it descended to number three on the Hot 100, with a decrease of 30% in overall activity,[41]but rebounded to the runner-up spot the following week and stayed as the best-selling song with 128,000 downloads.[42]

On the chart dated December 5, 2015, after the release ofPurpose,the song ascended from 6 to 5 on theHot 100.That week, Bieber's "Sorry" and "Love Yourself" (a track fromPurpose,which debuted on the chart, after selling 140,000 downloads) were at number two and four, respectively, which made the singer only the third artist to have three singles inside the chart's top five (the others beingThe Beatlesin 1964 and50 Centin 2005). Additionally, the same week, Bieber had 17 songs on theHot 100simultaneously, breaking the record previously held byThe BeatlesandDrake.[43]On the chart dated 6 February 2016, the song spent a 21st consecutive week inside the Hot 100's top ten, tying withNicki Minaj's "Starships"andMaroon 5's "Sugar"for the most weeks a song has logged in the Hot 100's top 10 from its debut.[44]The record was surpassed later by Bieber's "Love Yourself",which spent 23 consecutive weeks in the top ten since its debut.[45]As of February 2016, "What Do You Mean?" has sold over 1,600,000 copies in the United States.[46]

In Bieber's native Canada, "What Do You Mean?" debuted at number one on theCanadian Hot 100,[47]with sales of 48,000 copies, becoming the biggest first-week sales total of 2015 at the time and the highest since Eminem released "The Monster"(2013). It also broke the streaming record in Canada, with 3.1 million streams in its first week.[48]"What Do You Mean?" marked Bieber's second number-one single in the country, following 2012's "Boyfriend".[49]After six consecutive weeks at number one in Canada, it was briefly knocked off the top spot by another Canadian singer,The Weeknd,with his single "The Hills",but returned for a seventh non-consecutive week at number one, being replaced byAdele's "Hello"the following week.[50][51][52]

Europe and Oceania

[edit]

In the United Kingdom, "What Do You Mean?" debuted at the top of theUK Singles Chartfor the week ending September 10, 2015, with a combined sales total of 84,000 units. It surpassed his previous best sales week of 55,000, which "Boyfriend" had sold in April 2012, and marked Bieber's first chart-topping song in Britain. The track broke the highest first-week streams record in the country with 3.2 million streams, surpassing the stream tally of 2.03 million set byOne Direction's "Drag Me Down".[53]In its second week, the song descended to number two, however, it broke the country's all-time streaming record, with 3.87 million streams in seven days, later surpassed byAdele's "Hello"(which streamed 7.32 million times in November 2015, almost doubling the record).[54][55]After three weeks since its release, the song remained as the most streamed track in the country and returned to the number one spot for another two weeks.[56][57]On October 2, the song was knocked off the top spot bySam Smith's "Writing's on the Wall",but a week later, it returned to the number one spot for another two weeks. This means that it has spent five non-consecutive weeks at number one in the UK Singles Chart.[58]Bieber became only the fourth person to have the same single reach number one on theUK Singles Charton three separate occasions. The other songs to top the chart three separate times areFrankie Laine's "I Believe",Guy Mitchell's "Singing the Blues"andPharrell Williams' "Happy".[59][60]"What Do You Mean?" was the ninth best-selling single of 2015 in the UK with combined sales of 988,000 copies.[61]

In Australia, "What Do You Mean" debuted atop theARIA Singles Charton September 5, becoming Bieber's first number-one single on the chart.[62]The song spent four consecutive weeks on top of the chart, becoming the second-longest running chart-topping track for 2015 and gaining a platinum certification from theAustralian Recording Industry Association.[63][64]On October 3, Bieber was knocked off the top byMacklemore & Ryan Lewis's "Downtown".[65]"What Do You Mean" also debuted at the top of the charts in both New Zealand and Ireland, becoming his first number-one single in both countries. It spent seven consecutive weeks at number one in Ireland, and eight consecutive weeks at number one in New Zealand.[66][67]

Music video

[edit]

A lyric video for "What Do You Mean?", directed by Laban and featuring skateboardersRyan Shecklerand Chelsea Castro, was released on August 28, 2015.[18]Themusic video,directed byBrad Furmanand starringJohn LeguizamoandXenia Deli,premiered on August 30, 2015, following the2015 MTV Video Music Awards.[68]As of July 2023, the video has amassed over 2.2 billion views onYouTube,making it one of the 60 most viewed music videos on the site.[69]

Synopsis

[edit]

The video starts off with a man (played byJohn Leguizamo) waiting at a stop sign in front of a motel in the rain. A dark hooded figure (revealed to beJustin Bieber) walks to the man. It is realized that Bieber is in debt to him, and then gives him money and is promised to do one job: protect a girl (played byXenia Deli), who is his love interest, as Bieber then walks away. As the song begins, it cuts to a neon-lighted hotel room, where the girl that was mentioned earlier is. Bieber knocks on the door, is let in, and they end uphaving sex.As Bieber sings the second verse of the song, a group of masked men burst in. They tie, then kidnap the two. It then cuts to the pair tied up in an abandoned warehouse. They eventually use a lighter to burn the rope and escape. When the masked men discover they've escaped they chase after them. They open a door, only to find themselves peering at the road below. With the men nearing, Bieber jumps out, then the girl. They land safely on an inflatable mat. Leguizamo reveals himself to be the leader of the masked men, as he's greeted by Bieber. They're now in an underground skating party, as Bieber sings the rest of the song. The video ends with Bieber standing alone in the dark, in the skatepark.[70]

Purpose: The Movement version

[edit]

A second music video was released on November 14, 2015, part of a series of short films commemorating the release of the album, entitled "Purpose: The Movement".[71]The short music video, like the video for "Sorry", features the dancers fromReQuest Dance Crewand The Royal Family dance crew, and was also directed and choreographed by Parris Goebel.[72]

Live performances

[edit]

Bieber performed "What Do You Mean?" live for the first time at the2015 MTV Video Music Awardson August 30, 2015.[73]He performed the track onThe Tonight Show Starring Jimmy Fallon,accompanied byThe Rootsand featuring a guest verse fromBlack Thought.[74]Bieber also performed "What Do You Mean?" onThe Today Showalong with 5 other songs from his albumPurpose:"Sorry","Love Yourself","The Feeling "," No Pressure "and" Company "(which was performed for the first time).[75]The song was performed on the telecastThink It Up!which was broadcast on September 11.[76][77]On September 29, Bieber performed the song onseason 7ofX Factor Australia.[78]"What Do You Mean?" was performed at the2015 MTV Europe Music Awardson October 25.[79]And he performed the song at the NRJ Music Awards 2015 in Cannes, France on 7 November 2015. Moreover, the song was also included on theset listfor thePurpose World Tour.[80]

Track listing

[edit]
Digital download[81]
No.TitleLength
1."What Do You Mean?"3:26
2."What Do You Mean? (Alison WonderlandRemix) "3:30
CD single[82]
No.TitleLength
1."What Do You Mean?"3:26
2."What Do You Mean?" (Instrumental)3:26
Total length:6:52

Charts

[edit]

Certifications

[edit]
Certifications for "What Do You Mean?"
Region Certification Certified units/sales
Australia (ARIA)[177] 11× Platinum 770,000‡
Belgium (BEA)[178] 2× Platinum 40,000‡
Brazil (Pro-Música Brasil)[179] 4× Diamond 1,000,000‡
Canada (Music Canada)[180] 6× Platinum 480,000‡
Denmark (IFPI Danmark)[181] 4× Platinum 360,000‡
France (SNEP)[182] Platinum 133,333‡
Germany (BVMI)[183] Platinum 400,000‡
Italy (FIMI)[184] 6× Platinum 300,000‡
Japan (RIAJ)[185]
Digital single 		Platinum 250,000*
Mexico (AMPROFON)[186] 4× Platinum+Gold 270,000‡
New Zealand (RMNZ)[187] 4× Platinum 60,000*
Norway (IFPINorway)[188] 4× Platinum 240,000‡
Poland (ZPAV)[189] Diamond 100,000‡
Portugal (AFP)[190] 2× Platinum 40,000‡
Spain (PROMUSICAE)[191] 3× Platinum 120,000‡
Sweden (GLF)[192] 8× Platinum 320,000‡
United Kingdom (BPI)[194] 4× Platinum 1,028,710[193]
United States (RIAA)[195] 8× Platinum 8,000,000‡
Streaming
Japan (RIAJ)[196] Platinum 100,000,000†

*Sales figures based on certification alone.
‡Sales+streaming figures based on certification alone.
†Streaming-only figures based on certification alone.

Release history

[edit]
Country Date Format Label Ref.
Various August 28, 2015 Digital download Def Jam [197]
United States September 1, 2015 Contemporary hit radio [8]
Italy September 4, 2015
[198]
Germany October 9, 2015 CD single
[199]

See also

[edit]

References

[edit]
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