Home UAE Dubai Longevity Wellness Hub’s Dani Afiouni on ageing well and living better The founder and CEO shares how the Longevity Wellness Hub combines cutting-edge technology with ancient practices, empowering individuals to take charge of their wellbeing by Neesha Salian June 11, 2024 Images: Supplied Tell us about the Longevity Wellness Hub. What inspired you to create this business? The Longevity Wellness Hub is more than just a business for me; it’s a culmination of my lifelong passions for adventure and wellness. Over the past 15 years, I’ve spent countless weeks scaling summits and exploring the Arctic region. These expeditions led me to develop a unique training method that eventually became the foundation of the hub. The turning point came in 2018, during a perilous expedition to Antarctica’s summit. My training and experience proved crucial in overcoming the challenges I faced. This experience made me realise that these techniques could benefit others seeking to improve their well-being and resilience. Upon returning, I transformed my experiences into a wellness hub that empowers individuals to take control of their health. The Longevity Wellness Hub combines cutting-edge technology with holistic health practices to help people “Age Well and Live Better”. Five years on, we continue to innovate and expand, staying true to our mission of promoting holistic wellness. Why is holistic wellness more important today, and how do the company’s advanced technologies support this? Holistic wellness is increasingly important in our fast-paced and stressful world. We provide the knowledge, space, technology, data, and actionable insights that people need to take charge of their wellbeing. People are recognising that true health isn’t just about the absence of disease; it’s about achieving a balanced state of physical, mental, and emotional wellbeing. The body is constantly self-healing, and this comprehensive approach is essential for building resilience, managing stress, reducing inflammation, and enhancing overall quality of life. At Longevity Wellness Hub, We support this by integrating advanced technologies such as red light therapy, ice bath therapy, hyperbaric oxygen therapy, and sound and light frequency therapy, alongside quantum scanning technology and other advanced protocols with time-tested health practices. This empowers individuals to take proactive steps towards their wellbeing. Our goal is to equip people with the tools and knowledge they need to achieve optimal health, resilience and vitality. You recently undertook a 150-kilometre run to support mental health. Tell us about it. Mental health is a crucial yet often overlooked or stigmatised aspect of overall wellness. Through my experiences as an explorer and athlete, I’ve witnessed firsthand the power of mental resilience and a positive mindset in overcoming challenges. This has helped me cultivate compassion, inspiration, and hard work in everything I do. The run aimed to highlight the importance of mental health and support the Emirates Society of Child Mental Health. At the Longevity Wellness Hub, we believe that mental wellness is integral to holistic health. We incorporate various practices and treatments to support it. For example, sound and light frequency therapy reduces stress and anxiety, promoting calmness and relaxation, while cold water immersion stimulates the nervous system and enhances endorphin release, boosting mood and mental resilience. By integrating these practices, we offer a comprehensive approach to mental health. Our goal is to create an environment where individuals can focus on their mental and emotional health as part of their overall wellness journey. Supporting mental health through the run and our daily practices at the hub reflects our commitment to helping people achieve a balanced and healthy life. Read: Lessons in wellbeing: Creating a conscious planet with Sadhguru Tags ice therapy Interview Longevity wellness Hub Wellbeing Wellness You might also like FedEx MEA’s Taarek Hinedi shares key trends in logistics, expansion plans How is AI transforming the way we learn? Edtech firm Chegg’s new CEO explains Brain foods: Here’s what to eat to enhance cognition, focus AWS’ Kevin Miller on AI, sustainability and plans for the region