Sell with the fastest-growing and preferred acquisition channel1
Get10% backon your first
$50,000 in branded sales
$50,000 in branded sales
$39.99 a month + selling fees
More than70% of Amazon sellersgenerate theirfirst sale in less than 60 days.2
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% backon your first $50,000 in branded sales, then5% backthrough your first year until you reach $1,000,000
$100 offshipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
Free storage and customer returnswith auto-enrollment in the FBA New Selection program
$50 creditto create Sponsored Products or Sponsored Brands ads
How to sell with Amazon
Our newly revised beginner's guide provides an overview of how to create a selling account, list products, fulfill customer orders, and more. Learn how to succeed with Amazon—whether you’re new to online retail or just new to the Amazon store.
"I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon."
Matt McCauley
Co-Founder
74%
of Amazon Customers use Amazon to discover new products or brands
500K
brands are in Brand Registry, unlocking our powerful tools
Get10% backon your first $50,000 in branded sales.Learn how
Your business at scale
Amazon customers buy roughly7,400 products per minute from U.S. sellers.Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward profitability.
“When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%. It just exploded. And it really changed the way I thought about the future of our business.”
Dee Murthy
Co-Founder
On average, sellers see a20–25%
increase in salesafter adopting FBA.
Outsource your logistics
WithFulfillment by Amazon (FBA),you store products in our fulfillment centers, and we pick, pack, ship, and deliver to customers while handling returns and customer service. New sellers can also enjoy credits for shipments into our fulfillment network as part ofNew Seller Incentives.
Advertise with Amazon
Get discovered, increase sales, and control costs withAmazon Ads.Use cost-per-click (CPC) campaigns to showcase your products and brand, or try formats like video, audio, and devices ads. You control your bids and budget, which means you never have to overspend.
Sell more with the New Seller Guide
TheNew Seller Guideis a set of brand, logistics, pricing, and promotional services that we recommend to sellers who are just getting started with Amazon. Sellers who adopt these services can take advantage of over$50,000in New Seller Incentives.
Your brand experienced
Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers.Communicate your core values, build loyal relationships, and ignite your brand experience.
"We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website."
Susan Petersen
Chairwomen & Chief Brand Officer
Customers who follow a brand on Amazon
spend 2X morethan non-followers.
Your dedicated storefront
Showcase your brand and products in a multipage,immersive shopping experience with Amazon Stores.Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
Optimize your brand content
Showcase your brand and product features on Amazon product pages, and run A/B tests tooptimize your content for conversion using Manage Your Experiments.Over the last year, thousands of sellers have used the tool to maximize product listings.
Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities withvaluable insights from Brand Analytics.Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.
Your success supported
Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plusget critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience.Get started with 1:1 onboarding support for insights to help you take your business to the next level.
"The automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon."
Mark Dely
Chief Legal & Administrator Officer
Over500,000 brands worldwideare enrolled in Brand Registry.
Register your brand
Unlock a suite of tools designed to help youmanage your brandand create a better customer experience, including automated protection and powerful search tools to find and report violations.
Get a helping hand
All new sellers in the U.S. now qualify for 12 free months of 1:1 onboarding support from our account managers. Or, add a designated account manager to help you scale your business withStrategic Account Services (SAS) Core.
Scale with apps and services
Service Partner Network now offersmore than 6,200 Amazon-vettedservice providersandappswhich are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business.
Brand case studies
Go mobile
Use the free Amazon Seller app
The Amazon Seller app is packed with features to help you manage and grow yourecommerce businesswherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
Resources for new sellers
Seller University
Explore educational resources to help you learn to succeed as an Amazon selling partner.
Selling Partner Appstore
Discover Amazon-approved third-party software partners to automate, manage, and grow your business.
Stay connected
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Just have a few items to sell?
1Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers. |2Amazon Internal Data, 2022