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Culture jammingis a tactic byconsumersocial movementsto eitherdisruptorsubvertmainstreamcultural institutions. It is also intended to expose dubious or substandard political thoughts on commercial culture. Thetacticsof culture jamming include refiguringfashion statements, product image andlogosas means to challenge ideas about what iscool.
The term "culture jamming" was first used around 1984.
