Super Bowl I

Super Bowl I

Kansas City Chiefs (AFL) Green Bay Packers (NFL) 10 35
1 2 3 4 Total KC 0 10 0 0 10 GB 7 7 14 7 35
Date	January 15, 1967(1967-01-15)
Stadium	Los Angeles Memorial Coliseum,Los Angeles,California
MVP	Bart Starr,Quarterback
Favorite	Packersby 14
Referee	Norm Schachter
Attendance	61,946
Current/FutureHall of Famers
Chiefs:Hank Stram(coach),Bobby Bell,Buck Buchanan,Len Dawson,Emmitt Thomas Packers:Vince Lombardi(coach),Herb Adderley,Willie Davis,Forrest Gregg,Paul Hornung,Henry Jordan,Ray Nitschke,Dave Robinson,Bart Starr,Jim Taylor,Willie Wood
Ceremonies
National anthem	University of ArizonaandUniversity of MichiganBands
Coin toss	Norm Schachter
Halftime show	University of ArizonaandUniversity of MichiganBands
TV in the United States
Network	CBSandNBC
Announcers	CBS:Ray Scott,Jack WhitakerandFrank Gifford NBC:Curt GowdyandPaul Christman
Nielsen ratings	CBS:18.5 (est. 24.43 million viewers) NBC:22.6 (est. 26.75 million viewers) (Total: 51.18 million viewers)
Market share	CBS:46 NBC:49
Cost of 30-second commercial	$42,000 (Both CBS and NBC)

Super Bowl Iwas the first championship game in professionalAmerican football.At the time it was calledFirst AFL-NFL World Championship Game.It was played on January 15, 1967 at theLos Angeles Memorial ColiseuminLos Angeles,California.TheNational Football League(NFL) championGreen Bay Packersdefeated theAmerican Football League(AFL) championKansas City Chiefs.The score was 35–10.

Super Bowl I was the only Super Bowl in history that was not a sellout in terms of attendance. Of the 94,000 seat capacity in the Coliseum, 33,000 went unsold.

The game was broadcast onNBCandCBS.It is the only Super Bowl to be on two television networks. Each network used its own announcers.Ray Scott,Jack Whitaker,andFrank Giffordwere on CBS.Curt GowdyandPaul Christmanwere on NBC.

Kansas City Chiefs

The Chiefs entered the game after an 11-2-1 during the regular season. In the AFL Championship Game, they beat theBuffalo Bills,31-7.

Kansas City's offense led the AFL in points scored (448) and total rushing yards (2,274). Their trio ofrunning backs,Mike Garrett(801 yards),Bert Coan(521 yards), andCurtis McClinton(540 yards) all ranked among the top ten rushers in the AFL. QuarterbackLen Dawsonwas the top rated passer in the AFL. He completed 159 out of 284 (56 percent) of his passes for 2,527 yards and 26 touchdowns. Wide receiverOtis Taylorhad 58 receptions of 1,297 yards and 8touchdowns. ReceiverChris Burfordadded 58 receptions for 758 yards and 8 touchdowns.

The Chiefs also had a strong defense. All-AFL playersJerry MaysandBuck Buchananwere on their line. LinebackerBobby Bellwas great at run stopping and pass coverage. The strongest part of their defense was their secondary, led by All-AFL safetiesJohnny RobinsonandBobby Hunt,who each recorded 10 interceptions, and defensive backFred Williamson,who recorded 4. Their Head Coach wasHank Stram.

Green Bay Packers

The Packers were an NFLdynasty.They turned around what had been a losing team just eight years earlier. The team posted an NFL-worst 1–10–1 record in1958.Then legendary head coachVince Lombardiwas hired in January 1959. Lombardi wanted to build a winning team. During the offseason, he signedFred "Fuzzy" Thurston.Lombardi also made a big trade with theCleveland Brownsthat brought three players to the team. These players became an important part of the defense: linemenHenry Jordan,Willie Davis,andBill Quinlan.

Lombardi's hard work paid off. The Packers improved to a 7–5 regular season record in1959.They surprised the league during the following year by making it all the way to the1960NFL Championship Game.The Packers lost 17–13 to thePhiladelphia Eagles.But they showed that they were no longer losers. Green Bay went on to win NFL Championships in1961,1962,1965,1966,and1967.

Packers quarterbackBart Starrwas the top-rated quarterback in the NFL for 1966. He won theNFL Most Valuable Player Award,completing 156 out of 251 (62.2 percent) passes for 2,257 yards, 14 touchdowns, and only 3 interceptions. His top targets were wide receiversBoyd DowlerandCarroll Dale.They combined for 63 receptions for 1,336 yards. FullbackJim Taylorwas the team's top rusher with 705 yards, and also caught 41 passes for 331 yards.The Packers offensive line was also big reason for the team's success. They were led by All-Pro guardsJerry Kramerand Thurston, along withForrest Gregg.

Ceremonies and entertainment

The first Super Bowl halftime show hadAmericantrumpeterAl Hirt,and the marching bands from theUniversity of ArizonaandGrambling State University.

The postgame,trophypresentation ceremony was handled by CBS'Pat Summeralland NBC'sGeorge Ratterman.Summerall and Ratterman had to share a single microphone.