Change log
Upcoming & recent changes
- Updates to Healthcare and medicines policy (June 2024)
- Google Click Tracker Certification Program Update (May 2024)
- Update to Political Content policy (May 2024)
- Update to Advertiser Verification Programme (May 2024)
- Update to Google Ads Editorial Policy (May 2024)
- Updates to Gambling and Games Policy (May 2024)
- Update to functionality of suspended Google Ads accounts (June 2024)
- Update to Other restricted businesses: Event ticket sale (June 2024)
- Update to Gambling and Games Policy (May 2024)
- Update to inappropriate content policy (May 2024)
- Update to Political Content policy (April 2024)
- Updates to Healthcare and medicines policy (May 2024)
- Updates to Gambling and games policy (March 2024)
- Updates to Healthcare and medicines policy (March 2024)
- Updates to Gambling and games policy (May 2023)
- Update to Misrepresentation policy (March 2024)
- Updates to Gambling and games policy (February 2024)
- Update to Political Content policy (February 2024)
- Update to Political Content policy (February 2024)
- Updates to Gambling and games policy (February 2024)
- Update to Financial products and services policy (January 2024)
- Update to Other Restricted Businesses policy (February 2024)
- Updates to Gambling and games policy (February 2024)
- Update to Inappropriate content policy (February 2024)
- Updates to Gambling and games policy (January 2024)
- Updates to Gambling and games policy (December 2023)
- Update to Advertiser verification programme (December 2023)
- Update to Advertiser verification programme (December 2023)
- Updates to Cryptocurrencies and related products policy (December 2023)
- Updates to Gambling and games policy (December 2023)
- Updates to Gambling and games policy (December 2023)
- Update to Google Ads UK Financial Services Verification (February 2024)
- Update to Political Content policy (December 2023)
- Update to Location asset requirements (December 2023)
- Updates to our child and teen ads policies (December 2023)
- Updates to Gambling and games policy (November 2023)
- Update to Gambling and games Policy (November 2023)
- Update to the Personalised ads policy (February 2024)
- Update to Click tracker certification program (November 2023)
- Update to Gambling and Games Policy (November 2023)
- Update to Gambling and games policy (November 2023)
- Update to Other restricted businesses policy (November 2023)
- Update to Gambling and games policy (November 2023)
- Update to Misrepresentation policy (November 2023)
- Update to Political content policy (November 2023)
- Update to Local Services platform policies (November 2023)
- Update to Restricted ad formats and features policy (October 2023)
- Update to Political content policy (October 2023)
- Updates to Healthcare and medicines policy (October 2023)
- Updates to Political content policy (September 2023)
- Update to Political content policy (September 2023)
- Update to Political content policy (September 2023)
- Update to Restricted ad formats and features policy (September 2023)
- Update to the account suspension appeals process (September 2023)
- Updates to Gambling and games policy (August 2023)
- Updates to Cryptocurrencies and related products policy (August 2023)
- Update to Google Ads policies (August 2023)
- Updates to Financial products and services policy (August 2023)
- Updates to Financial services advertising in Italy and Türkiye (August 2023)
- Updates to Gambling and games policy (August 2023)
- Update to YouTube ad requirements (August 2023)
- Updates to Healthcare and Medicines policy (August 2023)
- Update to Legal Requirements policy (August 2023)
- Update to Restricted ad formats and features (August 2023)
- Update to business information requirements (August 2023)
- Update to Gambling and Games Policy (July 2023)
- Updates to Financial products and services policy (July 2023)
- Update to Circumventing Systems policy (July 2023)
- Update to Google Ads UK Financial Services Verification (July 2023)
- Update to Advertiser verification programme (June 2023)
- Update to the Trademarks policy (June 2023)
- Update to Healthcare and medicines policy (June 2023)
- Update: New ads transparency policy (June 2023)
- Updates to Financial products and services policy (May 2023)
- Update to Gambling and games policy (June 2023)
- Update to our Coronavirus disease (COVID-19) policy and Sensitive events policy (May 2023)
- Updates to Gambling and games policy (May 2023)
- Updates to YouTube Masthead Ad Requirements (May 2023)
- Update to Display & Video 360 Account Level Suspensions (May 2023)
- Updates to Gambling and games policy (May 2023)
- Update to Political content policy (May 2023)
- Update to Legal Requirements policy in Indonesia (May 2023)
- Update to Dangerous products or services policy (April 2023)
- Updates to the advertiser verification programme (April 2023)
- Updates to Gambling and games policy (April 2023)
- Update to YouTube Ads (March 2023)
- Update to Google Ads Financial products and services policy (March 2023)
- Update to Dangerous Products or Services Policy (March 2023)
- Update to government documents and official services policy (March 2023)
- Updates to Financial products and services policy (April 2023)
- Updates to Financial products and services policy (April 2023)
- Update to Healthcare and medicines policy (April 2023)
- Updates to Financial products and services policy (March 2023)
- Update to Abusing the ad network policy (February 2023)
- Update to Government documents and official services policy for authorised California car registration entities (February 2023)
- Updates to Gambling and games policy (February 2023)
- Updates to Gambling and games policy (February 2023)
- Update to Abusing the ad network policy (February 2023)
- Updates to Financial products and services policy (February 2023)
- Update to Government documents and official services policy (Jan 2023)
- Update to Destination Requirements Policy (January 2023)
- Clarification to Advertiser Verification (December 2022)
- Update to Ads Policy Requirements (December 2022)
- Update to Dangerous Products and Services and Healthcare and Medicines (December 2022)
- Update to Political content policy (February 2023)
- Clarification to Circumventing Systems Policy (December 2022)
- Update to Political Content policy (February 2023)
- Update to Display & Video 360 Account Level Suspensions (December 2022)
- Updates to Financial products and services policy (January 2023)
- Updates to Financial products and services policy (January 2023)
- Updates to Gambling and games policy (November 2022)
- Notice of changes to Government documents and official services policy in March 2023 (November 2022)
- Update to Political content policy (October 2022)
- Updates to Gambling and games policy (September 2022)
- Update to Unavailable Video policy [October 2022]
- Business Information (October 2022)
- Updates to Gambling and games policy (October 2022)
- UK financial services policy update (December 2022)
- Financial Services Advertising in France, Germany, Indonesia and Spain (October 2022)
- Financial Services Advertising in Brazil, India and Portugal (October 2022)
- Updates to YouTube Masthead (Ad Requirements) (September 2022)
- Update to Destination Requirements Policy (August 2022)
- Updates to Gambling and games policy (August 2022)
- Update to Political Content policy (September 2022)
- Updates to Gambling and games policy (August 2022)
- Financial Services Advertising in Brazil, India and Portugal (August 2022)
- Update to Political Content policy (August 2022)
- Update to Advertiser verification programme (July 2022)
- Financial Services Advertising in Australia, Singapore and Taiwan (June 2022)
- Update to Abortion certification and disclosures policy (July 2022)
- Update to Political Content Policy (June 2022)
- Updates to YouTube Masthead (Ad Requirements) (June 2022)
- Update to Gambling and Games Policy (June 2022)
- Update to Dangerous and Derogatory policy (June 2022)
- Limitations to serving of keywords under review (June 2022)
- Ad-serving protections for Teens (August 2022)
- Update to Advertiser Verification Programme (May 2022)
- Updates to Gambling and games policy (May 2022)
- Updates to enforcement procedures for repeat violations (Apr 2022)
- Updates to Gambling and games policy (May 2022)
- Update to Advertiser verification programme (April 2022)
- Updates to Political Content Policy (May 2022)
- Updates to Financial products and services policy (July 2022)
- Update to Healthcare and medicines policy (July 2022)
- Update to Inappropriate Content (April 2022)
- Updates to Gambling and games policy (March 2022)
- Update to Sensitive Events Policy (March 2022)
- Update related to Russian ads
- Update related to Ukraine (March 2022)
- Updates to Sensitive Events Policy (February 2022)
- Update to European Union user consent policy (May 2022)
- Update to Gambling and Games Policy (March 2022)
- Update to Legal Requirements Policy (February 2022)
- Update to Gambling and games Policy (February 2022)
- Update to Destination requirements Policy
- Update to Gambling and games Policy (February 2022)
- Updates to Google’s Advertiser Verification Programme (March 2022)
- Update to Advertiser Identity Verification Policy (January 2022)
- Updates to Gambling and games policy (January 2022)
- Updates to Gambling and games Policy (January 2022)
- Updates to Political Content policy (February 2022)
- Update to Advertiser Identity Verification policy (January 2022)
- Update to Political Content policy (January 2022)
- Update to Financial products and services policy (January 2022)
- Update to Standard Contractual Clauses (SCCs) (October 2021)
Past changes
- Update to Political Content policy (Dec 2021)
- Updates to the Gambling and games policy (November 2021)
- Update to Political Content policy (December 2021)
- Update to Financial products and services policy (December 2021)
- Updates to Gambling and games policy (October 2021)
- Updates to Gambling and games policy (October 2021)
- Updates to Gambling and Games Policy (October 2021)
- Update to Unreliable claims policy (December 2021)
- Updates to Gambling and games policy (October 2021)
- Update to advertiser identity verification policy (October 2021)
- Update to gambling and games policy (September 2021)
- Update to advertiser identity verification policy (September 2021)
- Update to Google Ads sexually explicit content policy (December 2021)
- Update to coronavirus disease (COVID-19) policy
- Update to advertiser identity verification policy (September 2021)
- Update to gambling and games policy (September 2021)
- Update to policy on mask restrictions (August 2021)
- Update to Gambling and Games Policy (August 2021)
- Update to Advertiser Identity Verification Policy (August 2021)
- Updates to Gambling and games policy (August 2021)
- Updates to Gambling and games policy (August 2021)
- Update to Political content policy (August 2021)
- Update to Gambling and games policy (August 2021)
- Updates to Financial Services Verification Requirements in the UK (August 2021)
- Update to Advertiser Identity Verification Policy (July 2021)
- Default Ads Treatment Policy (August 2021)
- Financial services advertising in the UK (August 2021)
- Updates to Gambling and Games Policy (June 2021)
- Update to Ads requirements for YouTube (June 2021)
- Update to Addiction Services Policy (June 2021)
- Updates to Gambling and Games Policy (June 2021)
- Update to Advertiser Identity Verification Policy (June 2021)
- Update to Financial products and services policy (June 2021)
- Updates to Gambling and Games Policy (June 2021)
- Updates to Gambling and games policy (May 2021)
- Update to the Political content policy (June 2021)
- Clarification to Speculative and Experimental Medical Treatment policy (April 2021)
- Update to the Political content policy (June 2021)
- Update to Political content policy (June 2021)
- Updates to Healthcare and Medicines Policy (December 2020)
- Update to Advertiser Identity Verification Policy (May 2021)
- Update to Misrepresentation Policy (December 2020)
- Account pausing for business operations verification global roll-out (November 2020)
- Update to Healthcare Policy (June 2021)
- Update to Political Content Policy (December 2020)
- Update to Political Content Policy (December 2020)
- Update to Advertiser identity verification policy (April 2021)
- Update to the Editorial requirements policy for Unidentified business (January 2021)
- Hacked political materials policy global roll-out (November 2020)
- Update to Financial Products and Services Policy (April 2021)
- Updates to Gambling and games policy (November 2020)
- Update to Financial products and services policy (August 2020)
- Update to Misrepresentation policy (June 2021)
- Update to Standard Contractual Clauses (SCCs) (August 2020)
- Account pausing for business operations verification (December 2020)
- Updates to Healthcare and Medicines Policy (March 2021)
- Update to Personalised advertising policies: Housing, employment and credit (October 2020)
- Updates to Gambling and games policy (August 2020)
- Update to Alcohol policy in Vietnam (March 2021)
- Update to Political Content policy (October 2020)
- Update to Other restricted businesses policy (October 2020)
- Update to alcohol policy in India and Indonesia (March 2021)
- Updates to Misrepresentation policy (August 2020)
- Update to Inappropriate content policy (October 2020)
- Update to Advertiser identity verification policy (March 2021)
- Update to Misrepresentation policy (September 2020)
- Update to account pausing for advertiser identity verification (September 2020)
- Updates to Political content policy and Election verification (March 2021)
- Update to Dangerous or derogatory content (August 2020)
- Update to Political Content Policy (June 2020)
- Updates to Abusing the Ad Network policy (May 2021)
- Update to Political content policy (July 2020)
- Update to Other restricted businesses policy (December 2020)
- Update to Financial products and services policy (July 2020)
- Update to business operations verification programme (June 2020)
- Update to Political content policy (May 2020)
- Update to Local Services (February 2021)
- Update to Enabling Dishonest Behaviour policy (August 2020)
- Update to Political content policy (June 2020)
- Update to Advertiser identity verification policy (February 2021)
- Update to Political content policy (March 2020)
- Update to financial services policy (July 2020)
- Update to Adult content policy (March 2021)
- Update to Healthcare and medicines policy (April 2020)
- New Government Services Policy (May 2020)
- Updates to Gambling and games policy (January 2021)
- Update to Alcohol Policy in Ecuador (June 2020)
- New business operations verification program (March 2020)
- Update to Advertiser identity verification policy (February 2021)
- Updates to Gambling and Games Policy (April 2020)
- New account pausing action for policy violations (June 2020)
- Updates to Gambling and games policy (January 2021)
- Updates to Gambling and games policy (March 2020)
- Update to Political content policy (February 2020)
- Update to Advertiser identity verification policy (January 2021)
- Updates to Misrepresentation Policy (July 2020)
- New advertiser identity verification policy (April 2020)
- Update to Advertiser identity verification policy (January 2021)
- Healthcare: Online pharmacy cross-border targeting of Austria (February 2020)
- Updates to Gambling and Games policy (June 2020)
- Update to Made for Kids content on YouTube and Ads (March 2021)
- Updates to Gambling and games policy (January 2020)
- Updates to Inappropriate content Policy (March 2020)
- Update to Financial products and services policy (January 2021)
- Update to local legal requirements policy in Japan (July 2020)
- Update to Political content policy (January 2020)
- Update to legal requirements (February 2021)
- Update to Healthcare and medicines policy: Prescription Opioid Painkillers (March 2020)
- Updates to Gambling and games policy (December 2020)
- Compensated sexual acts policy (February 2021)
- New Call Directory, Forwarding and Recording Services Policy (March 2020)
- Update to Political ads targeting policies (January 2020)
- Updates to several Google Ads policies for clarification and information purposes (July 2020)
- Update to Financial products and services policy (December 2019)
- Updates to Gambling and games policy (December 2019)
- Update to policy on misrepresentation (November 2019)
- Update to Advertiser identity verification policy (June 2020)
- Update to policy on election advertising in the United States (November 2019)
- Update to Enabling Dishonest Behaviour (November 2019)
- Update to dangerous or derogatory policy
- Update to the Political content policy (November 2019)
- Update to Financial products and services policy (November 2019)
- Update to Political content policy (September 2019)
- U.S. Sports Betting update (August 2019)
- Update to Political content policy (October 2019)
- Update to Political content policy (July 2019)
- Update to Destination Requirements policy (July 2019)
- Update to Political content policy (October 2019)
- Updates to enforcement procedures for repeat violations (July 2021)
- Update to Political content policy (May 2019)
- Update to political content policy (November 2021)
- Update to gambling and games policy (October 2019)
- U.S. gambling policy update (June 2019)
- Update to healthcare and medicines policy: Abortion (June 2019)
- Update to Other restricted businesses policy on third-party consumer technical support
- Sweden Gambling Policy Update (April 2019)
- Mexico Gambling Policy Update (April 2019)
- Update to Healthcare and medicines policy (September 2019)
- India Daily Fantasy Sports Update (April 2019)
- Verification for political affiliation in personalized advertising in the United States (September 2018)
- Update to Other restricted businesses policy (October 2018)
- Update to Inappropriate content policy (March 2019)
- Update to Event ticket sale policy (September 2018)
- Update to Financial products and services policy (October 2018)
- Update to political content policy (March 2019)
- Update to Showcase Shopping ad requirements (October 2018)
- Update to Political content policy (September 2018)
- Update relevant to French online telephone directory services (March 2019)
- Update to Misrepresentation policy (August 2018)
- Update to Other restricted businesses policy (August 2018)
- Verification for election advertising in the European Union (Jan 2019)
- Update to Political content policy
- Update to Political content policy (June 2018)
- Pre-certificate and verification requirements for election advertising in India (January 2019)
- Updated restrictions to ads for third-party technical support providers (August 2018)
- Adult content: Child endangerment (May 2018)
- Update to Call-only ads policy (November 2018)
- Update to Political content policy (June 2018)
- Other restricted businesses: Bail bonds (May 2018)
- Update to Event ticket sale policy (November 2018)
- Update to Misrepresentation policy (July 2018)
- Verification for election advertising in the United States (May 2018)
- Update to Customer Match policy (October 2018)
- Update to Gambling and games policy (July 2018)
- Update to political content policy (May 2018)
- Financial Services: New restricted financial products policy (June 2018)
- Update to Other restricted businesses policy (July 2018)
- Update to Inappropriate content policy (May 2018)
- Updates to gambling and games policy (February 2018)
- Updates to Other restricted businesses policy (March 2018)
- Update to Misrepresentation policy (May 2018)
- Healthcare: Addiction services (April 2018)
- Certification for ticket resellers (Feb. 2018)
- Updates to Dangerous products or services policy (June 2018)
- Other restricted businesses: Garage door service businesses in the United States (Jan. 2018)
- Alcohol in Lithuania (Dec. 2017)
- Other restricted businesses: Locksmiths in New York (Sept. 2017)
- Reorganisation of Editorial policies (Nov. 2017)
- Other restricted businesses: Garage door service businesses in California (Nov. 2017)
- Technical requirements: HTML5 ads (Oct. 2017)
- Other restricted businesses: Locksmiths in 15 US states (Nov. 2017)
- Update to Unfair advantage policy (Oct. 2017)
- Misrepresentation: Misleading content (Nov. 2017)
- Other restricted businesses: Locksmiths in 34 US states (Oct. 2017)
- Adult content: Mail-order bride sites (Sept 2017)
- Healthcare: Online pharmacies in Denmark (Sept. 2017)
- Other restricted businesses: Locksmiths in California (July 2017)
- Other restricted businesses: Beta program expansion (June 2017)
- Healthcare update for the Czech Republic, Portugal and Slovakia (May 2017)
- Inappropriate content update
- Gambling policy update for Northern Ireland (April 2017)
- Reorganisation of Destination Requirements and Editorial policies (March 2017)
- Gambling in Peru (May 2017)
- Alcohol ad serving update (Feb 2017)
- Update for gambling-related ads in France (Feb 2017)
- Other restricted businesses (Feb 2017)
- Gambling and games: Country-specific updates (Jan 2017)
- Healthcare: Clinical trial recruitment in New Zealand (Jan 2017)
- Google Ads API policy update (Jan 2017)
- Ad format policy reorganisation (Nov 2016)
- Other restricted businesses (Nov 2016)
- Updates to our data collection and use in personalised advertising policies
- Ad extensions policy update (September 2016)
- Korea gambling policy update: Aug 2016
- Healthcare content relating to HIV home test kits (Sept 2016)
- Social casino games beta expansion
- Portugal Gambling Policy
- Update to Customer Match policy (June 2016)
- App ads: Change to policy enforcement for apps
- Changes to Gmail Ads content policy
- Social casino games beta programme language expansion
- Legal requirements & serving limitations: Local legal requirements
- Important update: Policy for advertising based on interests and location
- Improvements to the Google Ads Policy help centre
- Healthcare: Online pharmacies and pharma manufacturers in Norway and Austria
- Financial services policy update
- Healthcare: Online pharmacy cross-border targeting of Germany
- Gambling-related content: Austrian gambling aggregators
- Misrepresentation of self, product or service: Misleading or unrealistic promotions
- Social casino games beta programme
- Dangerous products or services: Guns, knives and other weapons
- Advertising based on interests and location: Divorce and marital separation
- Healthcare: Clinical trial recruitment in Israel
- Financial Services & Legal Requirements for China
- Irresponsible data collection and use: EU user consent
- Remarketing lists for search ads (RLSA) policy
- Healthcare and medicines: Clinical trial recruitment in Asia-Pacific
- Editorial & professional requirements, and Misrepresentation of self, product or service
- Financial Services: Russia
- Healthcare: India
- Unsupported content – free desktop software
- Social casino games beta programme
- Financial services: Korea
- Healthcare: Sri Lanka & Pakistan
- Gambling – UK
- Healthcare and medicines: Russia
- Software principles
- Gambling – UK
- Healthcare and medicine – prescription drug terms
- Third-party policy update coming soon
- Important update: New Google Ads Policy Center launched today
- Gambling: United Kingdom
- Healthcare: Japan
- Healthcare and medicines: Russia
- Important Update: Changes to Google Ads policies are coming soon
- Alcohol – Thailand
- Illegal products and services – Russia
- Healthcare and medicines – Russia
- Arbitrage
- Adult content
- Alcohol – Turkey
- Casinos and Gambling – Korea
- Weapons
- Alcohol
- Image ads – Trick to click
- Casinos and gambling – Germany
- Healthcare and medicines
- Unclear billing – WAP devices
- Endangered species
- Display URL
- Editorial standards
- Alcohol
- Trademarks: Country requirements
- Safety and Security: Sale of free items and government services
- Relevance, Clarity and Accuracy: Phone Numbers in Ad Text
- Adult sexual services
- Consumer advisories
- Healthcare and medicines: Australia & New Zealand
- Casinos and gambling: Poland
- Financial services
- Casinos and Gambling
- Illegal products and services: Sex products in Thailand
- Affiliate spam
- Software principles
- Arbitrage
- Relevance, clarity and accuracy
- Advertiser claims: Calls-to-action
- Abortion: Hungary
- Casinos and gambling: Austria
- Alcohol: Russia
- Image ads: Trick to click
- Image ads: Mimicry
- Illegal products and services: Taiwan immigration ads
- Casinos and gambling: Bricks and mortar casinos
- Financial Services: Singapore
- Traffic Devices: France
- Sale of free items and official services
- Financial services: Vehicle service contracts
- Double serving
- Healthcare and medicines: France
- Abortion: Russia and Ukraine
- Advertiser claims
- Fake documents
- User safety
- Abortion: Austria
- Healthcare and medicines – Poland, Ireland, and Germany
- Information harvesting
- Financial services
- User safety
- Casinos and gambling: Denmark
- User safety: Mortgages and foreclosures
- Casinos and gambling: Spain
- Healthcare and medicines
- Illegal products and services: Burmese jadeite and rubies
- Political advertising
- Adult sexual services: Mail-order brides
- User safety: Short-term loans
- Tobacco Products
- Weapons
- Spam techniques
- Solicitation of Funds
- Fireworks: Sparklers
- Software Principles
- Health Care and Medicines: Birth control and STDs: India
- Abortion
- Expandable Ads
- Infant Food Products: India
- Health Care and Medicines: Birth control and STDs
- Malware
- Google Ads Policy Centre: A new look and layout
- Advertiser Claims
- Third-Party Ad Serving Borders
- Image Ads: Animated Features
- Hacking
- Health Care and Medicines: HIV tests, HGH, DHEA, Melatonin
- Academic Aids
- Comparison Shopping and Travel Aggregation
- Information Harvesting
- Unacceptable Business practices
- Casinos and Gambling: Russia
- Casinos and Gambling: South Africa, Mexico, Hungary
- Inaccurate and Unclear Ads
- Social Interaction Incentives
- Inappropriate Language
- Health Care and Medicines: Clinical Trials
- Phone Eavesdropping
- Health Care and Medicines
- Hong Kong Miracle Cures
- Thailand Solicitation of Funds
- Webspam, AdSpam and Webmaster Guideline Violations
- Prices, Discounts, and Free Offers
- Abortion
- Drugs and Drug Paraphernalia
- Casinos and Gambling
- Health Care and Medicines
- Adult-Themed Ads and Sites in Korea
- Adult Content: Ukraine
- Alcohol
- User Safety
- "Anti" and violence
- Unacceptable Business Practices
- Health Care and Medicines
- Health Care and Medicines
- Unacceptable Business Practices
- Unacceptable Business Practices
- Miracle Cures
- Traffic Devices
- Gambling
- Hacking
- Abortion
- “Anti” and Violence
- Implied Affiliation