Cybertron Con 2010

Cybertron Con2010 »
Date	July 30,2010
City	Shanghai,China
Venue	Shanghai East Asia Exhibition Center

Cybertron Con 2010was held at the Shanghai East Asia Exhibition Center inShanghai,China,fromJuly 30toAugust 3,2010.Organized by Chinese collectors website ACTOYS and sponsored by SOHU.com, it is notable for being the very firstHasbro-sanctioned officialTransformersconvention in Asia.

Venue

Cybertron Con 2010 was held in the Shanghai East Asia Exhibition Center.

Merchandise

Convention-exclusive toys

China dolls.

• Challenge at Cybertron

ThisUniversegiftsetfeatures somewhat moreshow-accurateredecosofGalvatron,Cyclonus,andRodimus.All specimens at the show had a "Hasbro Malaysia" sticker on them.

The number produced is not currently known; contemporary reports suggested easy availability at the convention and shortly thereafter, thoughmajor online dealerssold out quickly.

Guests

Hasbro employees

• Bill Rawley
• Michael Ballog
• Michelino Paolino

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TakaraTomy employees

• Hisashi Yuki
• ???

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Notable displays

• Stylised life-size live-action movieBumblebee
• Hall 1: Giant encompassing installation displaying the history of theTransformerstoyline, with fancyMatrix of Leadership-shaped doorway.
• Hall 2:Anotherencompassing installtion displaying recent, currently available and upcoming toys, with giantAllspark Cube-thing in the middle showing variousTransformers: War for Cybertronvideos.
• Many, many more displays with practically everyTransformerstoy released (includingDiacloneandMicro Change), presumably provided by ACTOYS members.
• Hand-drawn storyboards, model sheets, background layouts and such presumably byFloro DeryandToei.
• Art gallery with live-action movieOptimus Primevoice changer helmetspainted in various colours and patterns.
• Resin prototype ofTakaraTomy's upcomingMasterpieceRodimus Prime.

Events

• Hasbro/TakaraTomyDesigners and future product preview panel, featuring official photos of all the toys seen at the Hasbro Designers panel atBotCon 2010
• Transformers art with Bill Rawley and Michelino Paolino

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External links

• Official site
• Hasbro's press release about Cybertron Con
• ACToys' page about the event(Chinese)