| The name or term "Eric" refers to more than one character or idea. For a list of other meanings, seeEric (disambiguation).
|
Eric J. Siebenaleris a formerHasbrodesigner who worked on theTransformersbrandfor several years. He graduated from Purdue University with a degree in Industrial Design. Siebenaler joined theTransformersteam in 2002, and his first design wasArmadaLaserbeak.Siebenaler was largely responsible for developing theTransformers Animatedseries, serving as its lead designer.
His first Transformer wasSkywarp.
Siebenaler did not attendBotCon 2008personally as he was inAustraliaon a working holiday. However, Hasbro provided a life-size cardboard cut out of Siebenaler that fans could write messages on, which Hasbro would then mail to him. The non-cardboard Siebenaler briefly appeared on the Australian children's programToasted TVon August 8, 2008, to talk about designingAnimatedtoys. He also appeared on Network Ten'sTTNand men's magazine FHM for similar interviews.
On November 8 and 9, Siebenaler returned to Australia as part of a promotion by Hasbro Australia, theCartoon NetworkAustralia and K-Mart Australia. He drew Transformers designs by children who had won aCartoon Networkcompetition.[1]
BotCon 2011was his last as a member of theTransformersdesign team, as he had already moved onto theStar Warsbrand within Hasbro a year prior. Following a brief stint as design manager for theLittlest Pet Shopbrand, Siebenaler quit Hasbro in 2014 and went freelance under the name EJS Design LLC. Siebenaler continued to work with theTransformersbrand as a freelance artist, notably contributing a significant portion of the concept design work for theTransformers: Cyberversefranchise.[2]
In December 2021, he became head of character design for independent art studio Superplastic and subsequently retired from freelance work in February 2022.
Known design projects
| Deluxe Class
|
|
|
|
Voyager Class
|
|
Leader Class
|
|
|
| Deluxe Class
|
|
|
|
Voyager Class
|
|
Leader Class
|
|
|
| Entertainment Packs
|
| Scout Class
|
|
|
|
Voyager Class
|
|
|
|
|
| Deluxe Class
|
|
|
|
Voyager Class
|
|
Leader Class
|
|
|
| Deluxe Class
|
|
|
|
Voyager Class
|
|
Entertainment Pack
|
|
|
Convention appearances
Fiction
Mini Mayhem!
Eric assured everyone that, though theTransformers Animated toyswouldn't be out until June 2008, they would be worth the wait. WhenCyclopswound up getting kicked out of his house for watching too muchTransformers Animated,he wound up crashing at Eric's house, and oggledBlackarachniaoff his big-screen TV. Later in the year, atBotCon,Megatronattempted to track Eric down so he could use the upcoming toy designs to conquer the Autobots! But Eric was hanging out withUnarchyinAustraliaat the time, and so Megatron's plan fell to shambles.
Eric met negative-polarityRodimusandUltra Magnus,and pleaded with them to deactivate their aggressor units to avoid getting beaten up by the two of them. Whether he swayed them to spare him or not, he definitely didn't succeed withSnarl,who left him groaning on the floor in pain after socking him in the gut.
On Thanksgiving Day, Eric enlistedDerrick J. Wyattto cook a turkey for dinner. But Derrick got too distracted by his new designs forTransformers Animated,and wound up burning the bird. Derrick and Eric were later seen eating a pie together, butOptimushad something much more exciting to show off...SunstreakerandHot Rodeating a pie!Mini Mayhem!
Gallery
Extended Eric Siebenaler gallery
Notes
References
External links
Interviews
