Super7
From Transformers Wiki
Super7is a toy manufacturer that creates collector-oriented action figures and merchandise of both their own original properties and of popular, typically '80s-nostalgia-driven brands. The properties that they cover include not onlyTransformersbut alsoG.I. Joe,Star Wars,Disney,Alien,Power Rangers,Spongebob Squarepants,Peanuts,and basically everything else you'd see in the collectibles shelf at GameStop. Originally founded as amagazinecovering vintage Japanese and designer toys, many of Super7's lines are clearly influenced by "classic" toylines and formats.
Beginning in 2018, Super7 began coveringTransformersacross multiple types of merchandise.
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Transformers products
Keshi Surprise
TheKeshi Surpriseseries consisted of 1.75 "rubber figurines in the style of Japanesekeshigomufigures. Transformers fans may already be familiar with this format of toy thanks to theDecoys,butKeshi Surprise's aesthetic leans a bit more "chibi".Theseblind-packedfigures were sold either individually or in cases labeled only by their faction. Each included a foil trading card / sticker. Autobot figures were available in red, yellow, blue, or purple; Decepticons in red, orange, blue, or purple.
| Autobots(2018) | Decepticons(2018) |  |
ReAction
ReActiontoys are 3.75-inch "retro" action figures in the same vein asKenner'sStar Warsaction figures of the late 1970s/early 1980s, with five points of articulation (swivel shoulders, legs, and neck). They even come on a similar style of cardback.
This series features avastnumber of properties from across the media spectrum both nostalgic and new (though, ironically, notStar Warsitself), indie comic-book characters, and even real-life athletes and musicians (and band-associated "characters" ). In 2020,Transformersjoined the format with figures based on "Generation 1"characters, basedheavilyon the 80's animation models.Beast Warscharacters would join the lineup in 2023 with figures adhering closely to their designs from theMainframe Entertainmentseries.
| Wave 1(2020) | Wave 2(2020) | Wave 3(2020) | Wave 4(2021) |  | ||||
| Wave 5(2021) | Wave 6(2023) | Wave 7(2023) | Wave 8(2024) |
- Exclusives
Super7
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Target |
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ComplexCon/NTWRK | San Diego Comic-Con |  |
- Ark Base(Playset, 2024)
- The Ark Base playset is meant to be afantasy display settingfor yourReActionfigures. It consists of a sandy desert-like substrate whereReActionfigures can stand, and a cardboard backdrop that on one side showsAutobot Headquartersand on the other shows thespace battle mural artfrom the 1984 packaging.
- The playset includes aReActionOptimus Primewith slightly different chest window graphics and aReActionMegatronseemingly identical to the original version.
- The twoReActionfigures, plastic bottom, and cardboard picture retailed for $75.*cough*
Super Cyborg
Billed on the packaging as "the X-Ray Action Figure",Super Cyborgis a line of roughly 12 "tall action figures loosely inspired byTakara's classicHenshin Cyborgline. Each figure features an elaborately sculpted and fully painted rendition of the mechanical inner workings of the character, which are concealed beneath a removable chestplate. These chestplates also typically feature transparent elements, allowing you to get a peek at some of the inner sculpting without removing the chestplate. LikeReAction,theSuper Cyborgfigures are rather limited in their articulation, featuring the same five points as their smaller brethren plus an additional two points at the figures' wrists.
| Wave 1(2018) | Wave 2(2020) | Wave 3(2021) | Wave 4(2021) |  | ||||
| Wave 5(2022) | ||||||||
| Exclusives | ||||||||
San Diego Comic-Con
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New York Comic Con
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Super 7
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Transformers ULTIMATES!
ULTIMATES!toys are basically the opposite ofReAction:highly articulated 7-inch-tall action figures, based on numerous licensed nostalgia-toy properties, includingHe-Man,Teenage Mutant Ninja Turtles,andThundercats.The standardULTIMATES!figure has multi-directional joints at the neck, shoulders, wrists, hips and ankles, plus swivels at the biceps, elbows, abs, waist and knees. All figures also have extra sets of hands in different poses, and some even have additional alternate heads, as well as numerous accessories. All figures are produced on a made-to-order basis.
In 2021,Transformersjoined the format with figures based on "Generation 1"characters, with styles both cartoon/comic-based and toy-based.
In late 2024, a few of these figures were repackaged and rebranded asTransformers Deluxe,looking the same as theirULTIMATES!versions but losing nearly all of their accessories (and a little of their price tag).
| Wave 1(Spring 2022) | Wave 2(Summer 2023) | Wave 3(Fall 2023) | Wave 4(Early 2024) |  | ||||
| Wave 5(Early 2024) | Transformers Deluxe(Winter 2024) |
Super Shogun
A double-homage, theSuper Shogunfigures are meant to combine aspects of the 1980s Transformers with 1970s "Shogun Warriors"franchise. As such, the figures are 24" tall and made of hollow vinyl, with wheeled feet and spring-launching fists.
- Optimus Prime(2021)
- "Fallen Leader" Optimus Prime (2022)
- Megatron(2023)
Jigsaw puzzles
In addition to action figures, Super7 have also released a line ofjigsaw puzzles.
