Ed Masiello

You're gonna want to stand a little further away from Optimus while wearing that shirt, Ed.

Edward "Ed" Masiello IIis a former Senior Product Design Manager on a variety of franchises within theTransformersbrand atHasbro.Coming on to the brand in2011withKre-O,he eventually moved on toAngry Birds Transformersand, ultimately, acted as a design lead onGenerationsalongsideJohn Wardenfrom2014to2018.

Ed received an artificial heart after he saved the CEO of Pepsi from an errant javelin during the second Cola Wars. Since then he has been teaching himself to love again.

In his spare time, Ed enjoys writing family-friendly fan fiction set in the "All in the Family" universe.

Known design projects

Kre-O

Micro-Changers

Preview Series

Collection 1

Collection 2

Collection 3

Collection 4

Micro-Changers Combiners

Combiner-y goodness!

Wave 1

Wave 2

Wave 3

Angry Birds Transformers

Main article:Angry Birds Transformers (toyline)

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Generations

• Titans Return

What's all this about? This article on a real person associated with the Transformers brand is astuband is missing information. You can helpTransformers Wikibyexpanding it. What's needed:Specific credits

Convention appearances

• BotCon 2015
• New York Comic Con2015

Notes

• Ed entered the toy industry as a model artist at theTonner Doll Company,specializing in fine detail paint-work such as eyes and faces.
• After Tonner, Ed became a product designer at Fisher-Price, where he developed (andco-patented) theWild Adventuresline of educational animal toys. For this project, he also worked with the Smithsonian to create educational content for theWild Adventures"Smithsonian Talking Fact Cards".
• Leaving Fisher-Price for Hasbro in 2001, Ed worked as a Senior Product Designer on a variety of licensed Pixar (The Incredibles,Toy Story,Finding Nemo) and Disney (The Chronicles of NarniaandWild Racers) products. Later, as a Product Design Manager, he oversaw such lines asSesame Street,Blocksters,Spider-Man& Friends,Play-Doh,Sid the Science Kid,andThe WotWots.
• From 2011 to 2014, Ed served as the Senior Product Design Manager onKre-O,leading both the product design team responsible for design/story and the build team that created physical samples. Among other items, he spearheaded the creation of the blind-bagMicro-Changersand the Micro-Changer Combiners.
• As the Senior Product Design Manager for Hasbro'sTelepods,he developedAngry Birds Star Wars,Angry Birds Stella,andAngry Birds Transformersproducts that interact with game apps through the use of a micro code and a mobile device's camera.
• Ed kept his original childhoodOptimus Primeon his desk, who watched over him vigilantly as he worked. However, he says his favorite character is actuallyHound.Good thing Primes don't get jealous!

External links

• Ed Masiello at LinkedIn

Interviews

2015 -Titans Return: A Conversation with Hasbro's Marketing & Design TeamsInterview with TFU.info atNew York Comic Con2015,withJohn Warden,Ben Montano,andSarah Carrol