Commercial/The Last Knight
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Following in the footsteps of the first four live action films,Transformers: The Last Knighthad its explosively large advertising campaign.
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Theatrical trailers
- Teaser #1[1]
ReleasedMay 17,2016,the first teaser for the movie features a static image ofOptimus Primewith Optimus Prime's voice in the background and a cut to the title logo.
- Teaser #2[2]
ReleasedMay 31,2016,the second teaser features a static image ofMegatronwith growling noises in the background and a cut to the title logo.
- Trailer #3[3]
ReleasedDecember 5,2016."It has been said... through the ages... without sacrifice, there can be no victory." "From director Michael Bay""Two species at war - one flesh, one metal. Optimus Prime has left us. One hundred billion trillion planets in the cosmos... You want to know, don't you? Why they keep coming here? "" I want to stay... and I want to fight them. "" And now, two worlds colliding... only one survives. "" Oh my God. "" Forgive me. "
The trailer features a cover of the songDo You Realize??byUrsine Vulpine(Frederick Lloyd).
- Trailer #4[4]
ReleasedMarch 16,2017."I was... just another kid... then my world fell apart." "Went to a normal school, lived a normal life, some kids teased me." "They'd say" you run like a girl "," you throw like a girl "," you fight like a girl ", funny what you can do when all you have left depends on it, done, fight like a girl? Yeah, i fight like a girl, don't you?"
- Trailer #5[5]
ReleasedApril 12,2017."It started as a legend... one of the greatest of all... thousand years we kept it hidden... to protect earth, from what was destined to arrive." "Optimus Prime, you destroyed your home, do you seek redemption?" "My maker, i do." Your daughter, what'd you say to her? "" Brush your teeth, work hard, stay away from any boy in a band specially drummer. "" These are troubled times... without leader... chaos reigns. Two worlds colliding, and you're all that stand in its way. And now the greatest mission of them all, to turn the tide of human history. "" NO! Prime stop can't do this! "" The iminent destruction of everything we know and love begins. "" I'm not leaving you. "" When all seems lost, a few brave souls, can save everything we've ever known. "" The operation is over. "" We're not giving up on Prime okay? "" I wanna, and i wanna fight them. "" For my world to live... yours must die. "
- Trailer #6[6]
- Trailer #7[7]
TV Spots
- TV Spot #1 - Choose a Side[8]
The first TV spot for the film consists of brief shots ofOptimus Prime,MegatronandCade Yeagerbetween the words "RETHINK YOUR HEROES", concluding with Optimus Prime subduing and beginning to stabBumblebeeand a cut to the title logo.
- TV Spot #2 - Keep Coming[9]
This TV spot begins with the text "ON JUNE 23", followed by shots of Optimus Prime drifting in space andIzabellarunning through a junkyard. More text, reading "TWO WORLDS COLLIDE", appears, followed by more shots of the disassembledCybertronfloating towards Earth, Cade turning around and anexplosion.One final frame of dramatic text, reading "ONLY ONE SURVIVES", appears, and the shot of Optimus 'stabbing' Bumblebee plays again before the title logo cut.
Online
- Optimus Prime Dialogue Coach[10]
- Behind the scenes of theUnited Kingdomset, Optimus tests the patience of a dialect coach who is annoyed as he doesn't even try to make a British accent.
- In Brazil,seven dubbed versions of that commercial(all featuringGuilherme Briggsas Optimus and Nádia Carvalho as the coach) have Optimus struggling to say regional slang from various Brazilian states.
- Maaco 'Transformers: The Last Knight' Commercial - Brad Decision[11]
- A woman spraypaints "Brad sucks" onBumblebeethinking it is her boyfriend Brad's car. Bumblebee then transforms, much to her chagrin.
- Michael Baydirected this commercial to promoteTransformers: The Last KnightstarringAimee Teegardenas Brad's girlfriend.
Toys
- Narration: Unknown.
- Toy segment:Several shots of Optimus Prime's truck mode was shown, before it slowly transforms into robot mode by hand.
- Notes:Includes tail-end spot for the first waves of Deluxes & Voyagers.
- For eons, they have lived among you, hiding in plain sight, waiting to become, more than meets the eye.
- Narration: Some guy that sounds like Sir Edmond.
- Toy segment:Knight Armor Turbo Changer Optimus Prime toy being transformed into robot by a kid. The battle mask gimmick was later shown in the tail-end of the commercial.
- Kidmation:A blonde kid looks at a statue before he transforms a Knight Armor Turbo Changer Optimus Prime toy. And then, the kid imagines himself in a medieval battle field, and sees the arrival of Optimus Prime, and raises his toy and shouts "Knight Armor!" and Optimus Prime converts his Battle Mask.
- Take Optimus Prime from a hero, to a legend!
- Narration: Unknown.
- Toy segment:tbd
- Answer the call of destiny.
- Transformers & Enterprise[19]
- Narration: Unknown
- Toy segment:Megatron and Barricade being crashed by puny Enterprise toy cars, and Optimus Prime beating down Berserker.
- Kidmation:An African-American kid saying "How do you like that Customer Service, Megatron?" while he topples Megatron with a car, And a blonde kid saying "You just gotsold!"while crashing his car to poor, poor Barricade. Later, the kids gave a" whoa! "and high fives to each other.
- The Decepticons are back, and the Autobots need help...from Enterprise!
- Note:First look to the samples of Deluxe Class Bumblebee, Crosshairs, Drift, and Leader Class Megatron & Optimus Prime.
